Cision

JANUARY 16, 2017

One of the challenges facing content creators is how to create consistent, meaningful content. Disclosing the population of people or businesses that the gleaned data is both ethical and helpful for readers to understand how your data may apply to them. Keeping content fresh and relevant for readers can be difficult.

Data 120

Data How To Retail Ethics 120

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

Data 157

Data Data-Driven PR System Analytics 157

Cision

NOVEMBER 27, 2015

Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Turn a tip sheet into an infographic by visualizing data found within it. Register for Gini Dietrich’s “From A to Z: Blogging and Content for PR” webinar! Test paid ad channels. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

5W PR

MARCH 27, 2024

Experiment with diverse formats like infographics, videos, podcasts , or even interactive elements. Use attractive images, infographics, and videos to captivate attention and make the message stand out. Once this information is collected, companies are able to tailor their content to be pertinent and captivating.

Publicity 78

Publicity Strategy How To Marketing 78

Ishmael's Corner

MAY 25, 2015

If a journalistic-grade narrative underpins the native advertising — storytelling techniques, visual and useful and/or informative — I don’t think people care where the content originates. Between the editorial-like design and photography with attitude, it’s easy to forget you’re reading native advertising. I’ve changed my mind.

Advertising 60

Advertising Advertising Journalism Storytelling 60

Buzzstream

APRIL 10, 2019

If you’re going to throw some advertising muscle behind your piece, now’s the time to get images and messaging put together for those. Pull data or facts and create an infographic. The post How to Create a Winning Content Promotion Plan appeared first on BuzzStream. Queue Ads and Paid Promotion.

How To 125

How To Data Community Groups 125

Cision

OCTOBER 20, 2015

At her recent webinar, “ Enterprise Level Social Media Strategy ,” strategic advisor Rebecca Lieb shared how your business can create a successful social media strategy with targeted plans and support from others in your organization. Today, content can be found in a variety of forms, such as videos, blogs, infographics, gifs and more.

Enterprise 120

Enterprise Strategy Social Media Infographics 120

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. The infographic below breaks down the five key steps to comprehensively manage earned media programs.

Measurement 75

Measurement How To B2C Infographics 75

ReimaginePR

AUGUST 1, 2016

You’re in a busy market, and not sure how to stand out from the crowd. What do you do when you don’t have the loudest voice, the biggest network or the most money to throw at marketing? Let’s discuss the best strategies to get noticed by the right audience for your brand.

Brand 120

Brand Branding Marketing How To 120

ImPRessions - Crenshaw Communications

APRIL 18, 2019

See Chris Harihar’s post for advice on how to determine if a news release is needed. Survey results can easily become infographics or the centerpiece of a customer newsletter. Or, boost it with cost-effective paid social advertising. For one thing, a press release isn’t necessary for every announcement.

Infographics 149

Infographics Retail Resources Employee 149

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. How did you get your start in PR? You’d pay for a photo shoot or an infographic or a video production, right?

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

OCTOBER 19, 2015

“If you’re going to spend all this time and put all this money and resources into doing that one really fantastic piece of content, you can get months of content out of that one piece if you think about how to break it up into those smaller pieces.”. Don’t just advertise anymore; instead, be honest. Chad Pollitt.

Infographics 120

Infographics SEO Engineering Strategy 120

Prohibition

MAY 22, 2023

Here we’ll walk you through each type of creative that is available, so you can consider what might work best for your objectives from your social media advertising campaigns. Across each platform there are multiple different types of ad creative that you can use to advertise your product or services.

Creativity 62

Creativity Social Media Advertising Advertising 62

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Analytics Privacy 84

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

This person is also well-versed on the inner workings of broadcast, print and online media and on how to sell a brand’s story to an outlet. These individuals may be behind-the-scenes, the better for them to tackle topics from multimedia advertising sales tools to cutting-edge email marketing.

Agency 136

Agency Analytics Creativity Social Media 136

PRSay

MAY 18, 2016

We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities. Data Closes Deals. What would be even better?

Data 106

Data Meeting Measurement Report 106

ReimaginePR

AUGUST 29, 2016

On Facebook, the best way to show people how to further engage with your brand is by using the call to action button. Earlier, we discussed how to create a cover image that quickly conveys your brand message. Educational – A post that promises knowledge that will benefit the reader, such as a how-to guide.

Social Media 149

Social Media Marketing Media Facebook 149

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. However, you have to learn how to use the tools and the technology. You need to learn how to find, identify and build relationships with the right influencers for your business. Infographics. Digital PR Strategy.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. However, you have to learn how to use the tools and the technology. You need to learn how to find, identify and build relationships with the right influencers for your business. Infographics. Digital PR Strategy.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. However, you have to learn how to use the tools and the technology. You need to learn how to find, identify and build relationships with the right influencers for your business. Infographics. Digital PR Strategy.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

PR Fuel

JULY 5, 2020

Read on to learn how to choose the best press release writing service for your business, and how you can tell the difference between good and bad press release writing! You’ll want to make sure that the company you hire to write your press releases knows how to write them properly. What is a Press Release?

Writing 52

Writing How To SEO Infographics 52

Contently - Strategy

SEPTEMBER 21, 2018

Content marketing isn’t just a constant stream of advertisements. If those questions sound interesting but you have no idea how to answer them, your homework is to collect both quantitative and qualitative data. Visual assets like infographics are more expensive.) What are their job titles? What terms do they search?

Content Marketing 111

Content Marketing Print Analysis Web 111

Doctor Spin

JANUARY 5, 2024

Learn more: How To Use Personas in PR Subscribe and get a free ebook on how to get better PR ideas. Content Sharing : Prefers sharing well-researched articles, infographics, and documentary videos highlighting environmental issues and sustainable practices. Which Persona Type Is Best?

How To 52

How To eBook Corporate Groups 52

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. For example, how many times do we have to see a post with this kind of headline before our heads explode? How to Get Your First 1,000 Real Facebook Fans (Infographic). And, how many more times do we need to restate this post?

Social Media 60

Social Media Blogging How To Media 60

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. How to Pitch a Podcast Producer with a Potential Guest (Without Driving Them Mad). “I The fact that they did their homework and knew how to stand out made us really want their guest on our show!”.

Company 113

Company Interviews Print Pitching 113

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Bad Pitch Blog

AUGUST 4, 2011

Today’s Takeaway: How often do you consider how to franchise PR thinking throughout a company? And how broadly are you considering this when you do? We’re getting there thanks to an influx of tools and trends like infographics and video, but we can always do more. 100 Years Later So was William G.

Film 80

Film Infographics Advertising Advertising 80

Critical Mention

JANUARY 3, 2018

Gone are the days of using AVEs (advertising value equivalents) or the number of clips or impressions as ways to gauge success. Don’t overlook the visuals: Knowing how to tell a story visually is only increasing in importance. They know how to conduct outreach and create content, skills that translate to influencer relations programs.

Measurement 119

Measurement Writing Content Marketing Infographics 119

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Sword and the Script

JUNE 12, 2018

I recall an agency staffer running around the PR firm making sure everyone knew how to prevent it from happening. wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. The Denny’s stunt was the brainchild of an advertiser and not a PR pro.

Creativity 62

Creativity Infographics B2B Corporate 62

Ishmael's Corner

MAY 10, 2015

In short, Steve knows content marketing and the nitty gritty of lead generation. With this as the backdrop, here are his top 10 tools and resources that he applies to content marketing campaigns. I never considered this for B2B marketing, but the price point allows for experimentation.

Tools 60

Tools B2B Software Storytelling 60

Sword and the Script

MAY 20, 2017

Also see: How to Get the B2B Marketing Persona Right [UML]. For example, she notes while text can sometimes “talk at readers” infographics tend to be interactive and have longevity: “infographics have a long lifespan and can continue to perform online months or years after they’re originally published.”.

Content Marketing 68

Content Marketing Marketing Real Estate B2B 68

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Social is branding, but unlike traditional advertising—it’s more human. Learn how to regain your balance in your life. Jay Baer – @jaybaer.

Social Media 120

Social Media Twitter Media Nonprofit 120

Presspage

AUGUST 15, 2017

Subsequently, organizations have had tremendous success communicating their brand through video, particularly by producing video news releases (VNRs), b-roll footage for media use, or by producing pithy brand journalism videos which have the stickiness that marketing and advertising content often lack.

Technology 115

Technology Big Data Video Data 115