Deirdre Breakenridge

NOVEMBER 11, 2014

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. Many nonprofit clients need strategies that encompass both public relations and advertising.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

5W PR

DECEMBER 25, 2024

Influencer marketing and alcohol marketing agencies have become powerful tools for brands in the alcohol industry to reach and engage their target audience. Collaborating with mixologists and bartenders can be particularly effective as they have a built-in following of cocktail enthusiasts and industry professionals who trust their expertise.

Industry 78

Industry Guidelines Marketing Creativity 78

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

Advertising 130

Advertising Advertising Publicity Video 130

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Their commentary not only addressed the new aboit Threads, but also provided actionable tips that resonated with industry professionals. MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network.

Branding 323

Branding Brand eBook Advertising 323

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. All players are working on solutions to keep advertising effective. . They take most of the money in advertising, play by their own rules, and face few consequences.

Privacy 434

Privacy Case Study Advertising Advertising 434

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Here’s a roundup of some top advertising and marketing podcasts. Hosted by industry veteran and AdAge Assistant Managing Editor E.J. and beyond. AdExchanger Social Distancing With Friends.

Marketing 306

Marketing Advertising Advertising Industry 306

Onclusive

JULY 25, 2017

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. ROAS measures gross revenue generated from each dollar spent on advertising.

Advertising 278

Advertising Advertising Measurement Analysis 278

ImPRessions - Crenshaw Communications

MAY 18, 2021

That’s why it’s especially important for PR people not only to understand the tech, but to follow the key media in the industry very closely. From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Marketing Land.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

JUNE 24, 2020

Many professionals are eager to be viewed as thought leaders in their industry, and authoring pieces is a great way for them to expand their personal brand. That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself.

Strategy 418

Strategy Media Advertising Advertising 418

Onclusive

DECEMBER 22, 2017

Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry. s clients and advertisers. With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s

Interviews 294

Interviews Strategy Content Marketing Advertising 294

ImPRessions - Crenshaw Communications

JULY 10, 2020

PR agencies must stay up to date on current events and industry news. While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Check out our list of top advertising and retail podcasts too! FuturePRoof . Adweek Yeah, That’s Probably an Ad.

Sports 332

Sports Radio Retail Advertising 332

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

If you’ve spoken at industry conferences, upload the video. Make sure to use terms familiar to those in your industry, and be conscious of keywords and phrases that spark ideas and answer questions. As a thought leader, your goal is to provide authentic insights into industry trends and business. Zone in on your audience .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. Nuanced shifts in the financial markets, healthcare system, and energy and regulatory industries can have dramatic impacts on news cycles. We see certain terms enter the media and quickly dominate the conversation.

Crisis 464

Crisis Publicity Exercises Financial 464

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The talent market in many industries is tighter than ever. The move to ban third-party cookies has precipitated an “identity crisis” in digital advertising. It will revive contextual advertising and give rise to new data targeting tools. How many “Great Resignation” stories did we see in 2021?

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

APRIL 8, 2021

” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. And even in the Trust Barometer, businesses in the tech sector performed better than some other industries, including financial services and automotive. Show transparency. Nothing is proactive.

Reputation 305

Reputation Privacy Data Advertising 305

ImPRessions - Crenshaw Communications

JULY 13, 2022

Industry events. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table.

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

JULY 27, 2021

As a budding professional at a PR firm , I have been exposed to many different facets of the industry. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. PR is not a “one size fits all” industry, and every experience is different.

Conference 368

Conference Pitching Writing Agency 368

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. Add Adweek, AdAge, AdExchanger and Digiday into your daily rotation for a better understanding of the industry to start. Ad Tech Pubs Every PR Pro Should Be Reading .

Conference 319

Conference Privacy Twitter Leadership 319

Contently - Strategy

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

Social Media 105

Social Media Privacy Branding Brand 105

ImPRessions - Crenshaw Communications

JUNE 23, 2020

The best bylined articles offer insight and first-person perspective on issues or topics relevant to a specific industry or community. One of our best and most widely read executive bylines started with a reference to the executive’s young daughter and her reaction to a digital advertising video slogan.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. The market opportunity this creates for Cision as the clear global industry leader in enabling data, tech, and measurement for them is huge. It can make or break brands.

Communications 0

Communications Publicity Media Measurement 0

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. In many cases they support a path to a market leadership position. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. They want to see third-party validation to understand just how valuable the technology is to the industry. It makes sense.

How To 241

How To Advertising Advertising Data 241

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

APRIL 30, 2020

For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. Here’s a roundup of some top advertising and marketing podcasts. Hosted by industry veteran and AdAge Assistant Managing Editor E.J. and beyond. AdExchanger Social Distancing With Friends.

Marketing 204

Marketing Advertising Advertising Industry 204

Prowly

MAY 13, 2020

The dynamic PR Industry is suffering from greatly reducing budgets, while agencies are trying hard to avoid staff reductions and/or closing offices around the globe. Recently, advertising giant WPP […]. COVID-19 sadly is having a serious negative impact on the public relations market in the UK.

Marketing 232

Marketing Advertising Advertising Agency 232

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The goal of this pitch is to offer executive time to reporters for introductions, background material, and to share a POV on the industry and its future. The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” .

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

In the media business, we talk a lot about how brands can get into those conversations through advertising. As we all know, seamless UX just isn’t a given across all the industry publications where B2B brands want to be heard. Choose an industry, and you’ll find it has its own stars. But what about PR?

Trends 320

Trends Mobile Twitter Consumer 320

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

These will typically include a specific point of view about an industry trend, what it means, how businesses should prepare or respond, and possibly even how they can help, although this may only be implied. What does this mean for digital advertising? How can marketers cope? How can marketers cope? What does it do for publishers?

Leadership 353

Leadership Insurance Insurance B2B 353

Onclusive

MARCH 21, 2018

Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”.

Storytelling 281

Storytelling Media Infographics Advertising 281

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203

Publicity Marketing Advertising Advertising 203

Onclusive

MARCH 17, 2020

For the past several years industry organizations, PR professionals, and experts have attempted to experiment with new models for accurate measurement of PR outcomes and the value of corporate communications to an organization. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

5W PR

NOVEMBER 26, 2024

By partnering with influential figures in the gaming industry, developers can tap into their established audiences and gain credibility. By offering informative articles, blog posts, videos, and guides, companies can establish their brand and, in turn, their game as an authority in the gaming industry.

Video 78

Video Trends Marketing Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news.

Twitter 177

Twitter Advertising Advertising Report 177

5W PR

OCTOBER 22, 2024

This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. Looking Forward ADWEEK 2024 was packed with insights that reaffirmed the evolving nature of our industry.

Retail 78

Retail Privacy Advertising Advertising 78