5W PR

OCTOBER 22, 2024

This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

Retail 78

Retail Privacy Advertising Advertising 78

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

That day, as I frantically attempted to keep up, I began to question the complexity of the industry I worked in. To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests. It’s valuable currency for advertisers when it comes to targeting.

Privacy 182

Privacy Advertising Advertising Google 182

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. Ad Tech Industry Changes Drive PR Opportunities. As an industry, ad tech saw considerable change in 2019. CCPA is the latest privacy regulation.

Privacy 156

Privacy Advertising Advertising Data 156

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Branding Brand Advertising 170

5W PR

DECEMBER 30, 2024

In the travel industry, UGC has become a game-changer, offering several key benefits. Amplify the reach of the UGC campaigns through paid advertising on platforms like Facebook, Instagram, and Google Ads. Respect copyright laws and privacy rights when using user-generated content.

Travel 78

Travel Marketing Privacy Community 78

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 million in penalties for alleged violations involving its targeted-advertising practices. As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent.

Privacy 78

Privacy Data Marketing Retail 78

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

ImPRessions - Crenshaw Communications

MAY 11, 2022

AdExchanger Industry Preview. With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. In a similar vein, Digiday hosts a conference focusing on programmatic advertising.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

2020 is sure to be an innovative year for ad tech, thanks to CCPA and other industry happenings that are shaking up the status quo. This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news.

Twitter 177

Twitter Advertising Advertising Report 177

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. But fixes are needed, from the industry side and it seems certain that lawmakers and regulators will have a growing hand too. And it’s not just about Facebook or even social media.

Social Media 174

Social Media Marketing Media Facebook 174

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

JUNE 26, 2018

The fact is, the public relations industry is becoming more specialized and diverse. Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. A PR pro working in any sector needs to be well versed in the language of that industry.

Privacy 149

Privacy Technology B2B Course 149

Stephen Waddington

JANUARY 12, 2022

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. The Reuters Institute Digital News Report tells the story of the future of the news industry from the front line. 2022 is set to be a year of consolidation for the news industry.

Report 122

Report Media Journalism Privacy 122

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. If I can’t advertise with ads, I have to create content that people will share,” said Bruce Clay , an SEO expert and president of Bruce Clay, Inc. , In the U.S.,

Privacy 103

Privacy Google Advertising Advertising 103

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. The frequency of the scandals created notable hesitation among advertisers and marketers. At the end of the day, YouTube’s audience is too big for advertisers to ignore.

YouTube 130

YouTube Branding Brand Comparison 130

Contently - Strategy

AUGUST 30, 2024

The answer should be “never,” because they don’t use traditional advertising and don’t spend any money on paid ads or endorsements. This organic growth is evident in Duolingo’s impressive user acquisition costs, which are significantly lower than industry averages. Tesla’s entire marketing strategy relies on customer referrals.

Storytelling 88

Storytelling Marketing Travel Case Study 88

PR for Anyone

DECEMBER 8, 2022

Watch the short 1:30 video below where I tell you how to use new laws in your city or state to pitch the media and land a segment positioning you as the expert in your industry! NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! You can do this twice a year in January and July. I’d love to connect.:

Media 130

Media Pitching Privacy Video 130

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. and they’re skeptical of traditional marketing and advertising. ” Building trust.

Marketing 173

Marketing Creativity Storytelling Privacy 173

ImPRessions - Crenshaw Communications

JUNE 26, 2018

The fact is, the public relations industry is becoming more specialized and diverse. Agencies who work in tech PR are part of an industry whose signature attribute is innovation – which is both stressful and exciting. A PR pro working in any sector needs to be well versed in the language of that industry.

Privacy 120

Privacy Technology B2B Course 120

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

We typically include those who can influence potential customers, from industry experts to current clients and end users, and even vendors who might pass the word to prospects. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same.

Writing 136

Writing How To Pitching Privacy 136

Stephen Waddington

JANUARY 10, 2019

The 50-page report collates the view of 200 editors, CEO and digital leaders within the news industry. 1 Techlash Platforms will step up their battle against fake news but 2019 will be the year when regulation starts to bite following growing concern about misinformation, privacy and market power.

Report 98

Report Journalism Privacy Enterprise 98

PRSay

AUGUST 17, 2023

Paid options Although Threads is ad-free, Meta has big plans to incorporate paid options soon as more advertisers distance themselves from Twitter. With Morningstar analysts already predicting that Threads advertising revenue could range between $2-3 billion annually, marketers are unlikely to have to wait long for paid options.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Stephen Waddington

MAY 17, 2020

Polarisation of digital privacy - electronic communication has led to a relaxation in attitudes to legislation such as GDPR but it has also highlighted awareness. Advertising revenue will follow where it hasn’t already. We need local, decentralised responses to arts, culture, education and transport.

Tourism 118

Tourism Fashion Retail Travel 118

Stephen Waddington

JUNE 23, 2019

I’ve no idea if Mary Meeker has ever been to Middlesbrough, the post-industrial town in North Yorkshire, but I doubt it. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%).

Report 81

Report YouTube Privacy Web 81

Prohibition

SEPTEMBER 29, 2023

It provides actionable insights into – Harnessing user psychology Ad comparison – looking at different social platforms Digital strategies for business growth Entrepreneurship – knowing when to quit Looking to the future Are you struggling to get more return from your paid social advertising following iOS 14?

Privacy 62

Privacy Comparison B2B Retail 62

The Hoyt Organization

NOVEMBER 16, 2023

Today’s highly competitive marketplace compels the PR industry to validate its contributions and influence. Advertising Value Equivalents (AVEs) are not a comprehensive representation of PR’s true value. It’s especially important today as organizations work to comply with data privacy regulations like GDPR.

Publicity 95

Publicity Measurement Privacy Guidelines 95

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. At worst, it will become the equivalent of saying something is ‘the Uber’ of its industry, causing eye rolls and worse. Finally, 2024 also brings another U.S.

Writing 211

Writing Communications Marketing B2B 211

Shift Communications

JANUARY 20, 2015

In her discussion with SHIFT VP of Marketing Technology, Christopher Penn, Sara offers these takeaways about the future of marketing: The future of the industry is technology. Newer trends like predictive analytics and big data are emerging and increasingly replacing traditional marketing tactics such as cold-calling and print advertising.

Marketing 60

Marketing Privacy Big Data Technology 60

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. He summed it up: “The relationship between creative and digital is being rocked by an intense industry focus on data, artificial intelligence and privacy.”.

Creativity 80

Creativity Study Survey Advertising 80

Bianchi Biz Blog

MAY 8, 2023

I’m particularly interested in the new and interesting ways automakers are designing and outfitting the user interface, and some of the potential issues — distraction, data privacy and additional costs for features, among others. I thought it was a thorough analysis of the state of the industry. I am very proud of that project.

Automotive 84

Automotive Report Meeting Radio 84

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. And I’ve presented 60+ keynotes and workshops on AI at industry conferences and corporate events around the world.

Agency 84

Agency Enterprise Technology Analytics 84

Contently - Strategy

JUNE 13, 2024

Google Successfully Integrates AI and Maintains GOAT Status Plenty of industry observers have noted that Google—as a service, not necessarily as a company—has been in steady decline for years. If this happens, marketers would need to find new ways to advertise, such as sponsored content within AI responses or paying for prominent placement.

SEO 52

SEO Google Privacy Engineering 52

Communications Conversations

MAY 21, 2019

Privacy concerns. As a result, many pundits in our industry are predicting the end of Facebook– some (former founders) are even calling for it to be broken apart! How many dollars are you investing in Facebook advertising compared to other social AND digital channels? A slew of negative PR hits. Should that change?

Facebook 60

Facebook Branding Brand Privacy 60

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. People use Quora to research questions and to read answers by industry experts.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Flatiron Communications

OCTOBER 22, 2015

Maybe I’m naive to think that some semblance of privacy remains in my digital life. The travel and hospitality industries seem especially invasive in this regard.). ” I looked at Goggle’s terms of service under “privacy,” and did not see any plain (i.e.,

Privacy 28

Privacy Google YouTube Advertising 28