Cision

JUNE 29, 2017

While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. “Data is an imperative in our industry. Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere.

Storytelling 0

Storytelling Data Communications Technology 0

Mindful Marketing

DECEMBER 18, 2022

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

Advertising 88

Advertising Advertising Ethics Fashion 88

Cision

MAY 12, 2017

The PR industry and SEO no longer live in two separate worlds. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral.

Google 259

Google Digital PR Mobile SEO 259

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result? You have more than 25 years of experience in the marketing industry.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Prowly

APRIL 11, 2025

It's difficult to assess your own performance if you're not benchmarking yourself against your competitors and industry. Perhaps a customer complaint goes viral before your team even sees it? Or maybe an industry influencer calls you out and it starts a whole movement? Try measuring SoV and do a thorough sentiment analysis.

Reputation 104

Reputation Measurement Report Brand 104

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. The idea of being in the right place, at the right time, with the right message is one that pervades the digital marketing industry and presents an ongoing challenge to marketers.

Advertising 76

Advertising Advertising Marketing Viral 76

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. Here are four ad industry and adtech trends to watch during Cannes Lions 2023. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.

Creativity 156

Creativity Meeting Advertising Advertising 156

Polaris

NOVEMBER 20, 2014

Sadly, he waited quite a while since his dad’s store is located in an industrial mall and receives little foot traffic. The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. Finally, a customer arrived.

Storytelling 199

Storytelling Reddit Video Creativity 199

PRSay

OCTOBER 5, 2021

It has been amazing to watch the transformation of the industry over that time. That is traditionally the advertising and marketing function. Given today’s lightning-fast news cycle and the ability for social media posts to quickly go viral, it’s critical to balance process and speed to market. 4 — the first day of ICON 2021. “It

Employee 217

Employee Leadership Crisis Management Viral 217

Cision

FEBRUARY 8, 2016

The messages were collected through detailed Boolean search strings and further filtered by industry. Doritos is a perennial Super Bowl performer, consistently creating viral campaigns. When you invest in a prestige advertisement (any large spend marketing effort), you need to understand your competitors’ positioning.

Brand 120

Brand Branding Viral Twitter 120

Contently - Strategy

AUGUST 30, 2024

The answer should be “never,” because they don’t use traditional advertising and don’t spend any money on paid ads or endorsements. The app’s ability to quickly demonstrate language proficiency has fueled a viral loop, with satisfied learners sharing their success stories and encouraging friends to join.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Regardless of your industry and target audience, we will distribute your blog to thousands of media, trade and influencer points. Promote via earned media (media coverage & social mentions). Whitepapers. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR for Anyone

OCTOBER 7, 2021

The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. Search hashtags related to your industry and see what topics are people are talking about. The media is regularly covering trends that are going viral on that platform. I did this video about TikTok.

How To 130

How To Pitching Film Video 130

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Additionally, YouTube rolled out their version of this successful content format via YouTube Shorts.

Video 98

Video Agency Strategy Marketing 98

ReimaginePR

AUGUST 29, 2016

You should follow influencers in your industry along with customers or fans. Everyone wants to produce viral content that gets shared all over the web. Everyone wants to produce viral content that gets shared all over the web. Follow back – You don’t have to just follow other businesses or industry influencers.

Social Media 149

Social Media Marketing Media Facebook 149

5W PR

JUNE 12, 2023

The advent of social media has brought about significant transformations in the tourism industry. Influencer Marketing and Collaborations Influencer marketing has become a game-changer in tourism advertising. This form of tourism advertisements has a significant impact on travel decisions.

Tourism 88

Tourism Social Media Travel Media 88

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. But only if you've been in the industry for 10 minutes.

Examples 104

Examples How To Product Launch Print 104

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! I prefer to stay away from politics, but if that’s your industry, you could talk about that. I’d love to connect.:

Pitching 130

Pitching Video YouTube Viral 130

Buzzstream

NOVEMBER 21, 2024

In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out. It’s a collection of news stories, insights, and campaigns from the social side of the industry. These are the ones that provide actual value. However, we (usually) have control over one kind of interruption: email.

Digital PR 62

Digital PR SEO Web Resources 62

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. People can sense desperation and self-promotion in advertising in much the same way as when we watch The Bachelor. Some brands have even engaged in “feuds”.

Marketing 138

Marketing Conference Trends Viral 138

Sword and the Script

NOVEMBER 11, 2014

At first glance, it might seem the company is in the services industry – catering to birthday parties – but the company sells playground equipment and kids’ furniture. Parked outside of a rest stop on Interstate 95, a truck carrying soda to refill soda machines, double-dipped by offering billboard style advertising on the side.

Marketing 120

Marketing System Viral Insurance 120

Cision

AUGUST 8, 2016

So what I want to do in this post is take a look at how effectively businesses can currently reach an audience on the most popular social platforms for free, through search and through advertising. Paid content: One of Facebook’s greatest strengths is leveraging its audience to generate advertising revenue.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

NewsWhip

JUNE 2, 2020

Marketing and Advertising. Turbine Labs separates itself in the crowded industry by using a unique combination of technology and analysis to trace the impact of media sentiment on clients. The virality graphs give us both a better sense of whether or not a story is still gaining attention, and how much attention that story is getting.

Case Study 78

Case Study Study Viral Data 78

Cision

OCTOBER 16, 2017

Where do you think we’re at as an industry in terms of PR at the moment? So, in industries where they’re starting to think more about the customer experience, I think you’re going to see the occasional perspective of comms moving up under marketing where you have a head of comms that is reporting into a CMO.

Media 202

Media Storytelling Technology Data 202

Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Virality and shareability: The innocence and charm of child influencers make their content highly shareable.

Brand 83

Brand Branding Marketing Ethics 83

Cision

MARCH 30, 2016

Being in a more senior role gives me more of an ability to strengthen existing relationships and connect with other organizations that need our help communicating issues in a way that can affect policy change and improve the overall state of their industry or field. What has been the proudest moment of your career? Be fearless.

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. But the sheer amount of stuff available has made credibility more important than ever…and maybe more elusive.

Education 120

Education Leadership Viral Consumer 120

Buzzstream

DECEMBER 30, 2024

Some industries, like Finance or Entertainment, are more conducive to reactive PR opportunities and may yield more coverage overall. Essentially, any industry with a higher frequency of news stories is ripe for reactive PR. which went insanely viral, and has just under one thousand linking root domains today.

Pitching 62

Pitching Trends Google Data 62

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Tech evangelist covering high-growth industries. Social is branding, but unlike traditional advertising—it’s more human.

Social Media 120

Social Media Twitter Media Nonprofit 120

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. influencers) over brand advertisements.

Marketing 80

Marketing SEO Advertising Advertising 80

Shift Communications

MAY 24, 2022

The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! We find it is usually these “posts” that get people watching, engaging and sharing, maybe even without realizing it’s an advertisement. Create open-ended briefs. Creators are (as in their name) creative.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Cision

JULY 20, 2015

Anyone can break into any industry, new or old, by simply moving the free line. ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. ” – Jennie Bev, writing in Psych Central.

Energy 120

Energy Viral Storytelling Community 120

Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. CRISIS IDENTIFICATION PROCESS.

Crisis 74

Crisis Airlines Viral Corporate 74

Sword and the Script

JUNE 9, 2015

The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Drop “going viral” as a goal. by Frank Strong. The Secret to Scale is Employees.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Burrelles Fresh Ideas

MARCH 12, 2024

However, building a brand presence can be tricky if you’re new to the tech industry. Tech Startup Industry The tech industry is flourishing. Media outreach to connect with the industry. When crafting social content, lean on trends and publish content with a high virality rate. Hosting a launch event.

Social Media 79

Social Media Strategy Media SEO 79

Stern + Associates

FEBRUARY 7, 2014

But making the ad is the easy part—it’s the “standing out above the rest” aspect that’s a lot more difficult to execute.

Leadership 98

Leadership How To Enterprise Viral 98