Cision

APRIL 7, 2017

I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR. You’d pay for a photo shoot or an infographic or a video production, right? My best advice is to study the PR industry to make sure it’s the best fit for you.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

FEBRUARY 24, 2015

The Duke Study was far more definitive on marketing priorities than the Salesforce State of Marketing survey , which was also published recently. As in the point above, I’d suspect the bulk of that, flows to agencies focused on social media advertising buys. The Duke study found that marketers also say their efforts earned 3.1%

Mobile 60

Mobile Study Survey Marketing 60

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

These individuals may be behind-the-scenes, the better for them to tackle topics from multimedia advertising sales tools to cutting-edge email marketing. But whatever the case, they must be a quick study and a nimble author, able to produce 800 solid words, often in under an hour.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

OCTOBER 11, 2016

In either case, I’ve paused to delve into three social media studies or surveys that crossed my screen in recent months and distilled them to the most important findings. These three studies seem to, in part, answer these three questions: How is our brand doing in social media relative to comparable brands?

Social Media 60

Social Media Study Media Survey 60

PR 20/20

FEBRUARY 20, 2023

Some examples of content marketing include: Infographics. Creating relevant infographics for your target audience can attract potential customers and build brand awareness more creatively. Case Studies. Videos are exceptional tools for showcasing your products and services while educating and entertaining your target audience.

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

PRSay

MARCH 9, 2018

This is an important distinction because studies show that consumers look at native ads 53 percent more frequently than display ads — the flashy, spammy side banners that appear on 99 percent of websites. For more advanced targeting, Google Adwords and social media advertising are still the best and most cost-effective advertising options.

Infographics 102

Infographics Fashion Advertising Advertising 102

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. Your content should still aim to engage, entertain, and inform as it promotes or advertises.

Case Study 110

Case Study Marketing Study Content Marketing 110

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Cision

AUGUST 17, 2015

Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Promoted Pins are currently only available through eight advertising partners but are also expected to expand in the future. 80 percent of daily pinners live in a household of at least two people. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

JANUARY 16, 2017

Kaiser Permanente is an interesting case study to include in a piece about content creation and marketing. Vugo is an advertising platform used by rideshare drivers to make additional income when driving for Uber or Lyft. Kaiser Permanente.

Data 120

Data How To Retail Ethics 120

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Did I say it’s also an entertaining read, with two GREAT case studies at the end? Your Free Book Bonus. I think you’ll like it.

Case Study 100

Case Study Infographics Journalism Writing 100

Rock the Status Quo

FEBRUARY 3, 2016

Above The Noise is designed to help you find brand clarity, attach that clarity to your marketing and profoundly improve your results through organic efforts, not advertising. Did I say it’s also an entertaining read, with two GREAT case studies at the end? Your Free Book Bonus. I think you’ll like it.

Case Study 100

Case Study Infographics Journalism Writing 100

MaccaPR

JULY 23, 2014

One HubSpot study shows photos on Facebook pages receive 53 percent more likes than the average post. Moritz recommends creating and sharing mini-infographics, screengrabs with text, and photos with overlayed text like quotes, stats and facts. We have just eight seconds of attention versus nine seconds for the fish. Be snackable.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Sword and the Script

OCTOBER 6, 2015

The study has a confidence interval of +/- 2.5% My perspective on last year’s B2B survey can be found here: Study: Effective Content Marketing Has One Element. Infographic: B2B Marketing Budgets Focus on Content, Digital. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Cision

NOVEMBER 27, 2015

Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Update an annual study with a mid-year addendum and re-release it to your prospects and clients. Turn a tip sheet into an infographic by visualizing data found within it. Test paid ad channels.

Strategy 120

Strategy How To Data Infographics 120

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.)

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

SEPTEMBER 14, 2019

Study the media. That’s the theme for this week’s Unscripted Marketing Links (UML), where on the occasional Saturday, I examine three links to stories or studies, detail the findings and wrap them in insight. Ogilvy , a large PR and advertising firm announced its sixth annual 2019 Global Media Influence Survey at Cannes in June.

Survey 88

Survey Media Relations Report Media 88

5W PR

NOVEMBER 2, 2016

PR is also ideal for releasing case studies and testimonials that highlight how others have benefited by using your product or have used your product in a new, innovative way. But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. Which is fine, that is not the main point of PR.

Publicity 87

Publicity Case Study Infographics Energy 87

Sword and the Script

JULY 21, 2018

At that time, that basically limited him to email and search advertising. This is why a new study by McKinsey is so important and why I’ve included it in this week’s Unscripted Marketing links [UML]. That’s according to a new study by McKinsey which says “the notion that creativity and data are adversaries is simply outdated.”.

Creativity 67

Creativity Marketing Analytics Measurement 67

Sword and the Script

MAY 20, 2017

The instinctive conclusion stemming from such studies is more content, but with a little planning, creativity and even daring to be different – and make a little bit budget go a long way. With a $4-million budget, his advertising agency could have taken the easy way out by creating a traditional campaign.

Content Marketing 68

Content Marketing Marketing Real Estate B2B 68

Prohibition

DECEMBER 13, 2022

There’s a vast amount of campaign types for your brand to use to grow online authority, everything from infographics to hero campaigns, to newsjacking campaigns. Dream job campaigns involve brands advertising job of a ‘lifetime’ to drive conversations online. Studies & Analysis. Dream Jobs.

Digital PR 62

Digital PR Analysis B2C Examples 62

Solo PR Pro

AUGUST 14, 2018

The infographic below highlights the importance of online reputation and the impact it can have on your brand. Infographic by MDG Advertising. According to the latest Nielsen “Global Trust in Advertising” Report , 83% of consumers trust the recommendations of friends and family above other means of advertising.

Reputation 78

Reputation Infographics Crisis Management Local 78

Stephen Waddington

JANUARY 9, 2019

Advertising and public relations help generate demand at the top of the funnel. Organizations are evolving their storytelling approach using new content formats such as animation, infographics, and video to engage buyers throughout the purchase journey. Trust must be at the heart of any relationship.

B2B 60

B2B Report Case Study Infographics 60

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning.

Strategy 60

Strategy Communications Case Study Infographics 60

Solo PR Pro

OCTOBER 18, 2022

They have/may/do include planning, counsel, writing, social media, events, collateral and website development, advertising, media relations, publicity, internal communications, powerpoint presentations, infographics, photography, recipe development, new market development, and more. MDB: Study for the Accreditation exam.

Media Relations 97

Media Relations Media Social Media Internal 97

Buzzstream

FEBRUARY 1, 2024

— Pitching to Someone Who Doesn’t Advertise Guest Posts Not everyone asks for guest posts, but you may still be able to convince someone to share your post. Infographic Outreach Infographics have been used for link building for years, though interest and reliability have waned due to overuse. Let me know!

Pitching 87

Pitching Infographics Survey Resources 87

Prohibition

JANUARY 29, 2024

Incorporating visual elements like eye-catching imagery, infographics for stats, or videos to enhance the reading experience. Inject personality into your blogs and keep things lively and engaging; use some humour, relatable stories, case studies. Keep it engaging Remember, you don’t have to be over-professional.

Blogging 62

Blogging SEO Engineering Mobile 62

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Case study: Building a social media career in 12 months [link] — Mark Schaefer (@markwschaefer) August 20, 2015. CMO of Meddle.it.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Proactive Report

JANUARY 30, 2015

Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. You can download the full infographic of the 15 skills here. So quite a line up.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

5W PR

JANUARY 31, 2024

Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels. Content Creation Develop high-quality content, including press releases, blog posts, whitepapers, and case studies, to showcase the company’s expertise and thought leadership.

Technology 78

Technology Product Launch Crisis Management Case Study 78

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Sword and the Script

NOVEMBER 3, 2015

It’s arguably the single most useful feature Twitter has created (it’s a pity Twitter hasn’t enabled an ability to advertise based on lists), and when following thousands of people on the platform, provides a snapshot of the latest conversations from those you’ve listed as influential. The third source is Twitter lists.

Industry 60

Industry Pitching Twitter Survey 60

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. How to Get Your First 1,000 Real Facebook Fans (Infographic). I do love the case study posts and their prediction posts (even though I frequently disagree with them). Like many of you, I read a decent amount during the day. I read emails.

Social Media 60

Social Media Blogging How To Media 60

Buzzstream

JUNE 5, 2024

Most Affordable Cities to Buy a House from Homebuyer.com Strategy: Building a pitchable city “index” study around a mid-funnel keyword. But since it’s a nationwide study, I knew national pubs would be interested. It’s an advertisement for Signs.com. So, let’s shift focus to data study types in digital PR.

Digital PR 62

Digital PR Examples Strategy Survey 62

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Here's how: 33 Content Marketing Promotion Ideas.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Newsfile

JANUARY 24, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Website Analytics: Studying user interactions on your website to understand audience interests. As well, it synthesizes a host of ideas. Social Media Analytics: Analyzing social media for engagement and trend insights.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Waxing UnLyrical

NOVEMBER 18, 2015

Video is the most popular content marketing format for 2015, ahead of case studies, blogs and infographics ( 2015 State of Digital Marketing , a report featuring insights from over 600 marketers from Web Marketing 123). Time and again, we see and hear countless online video marketing statistics like these: Consumers spend 5.5

Video 40

Video YouTube Web Case Study 40