The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

In December 2015 the FTC laid out guidelines for paid content in an effort to prevent consumers from being misled by native advertising. Original images, smart infographics and engaging videos certainly capture the attention of your audience and are now important Digital PR skills. ” Disclosure now has to be above the content.

Trends 100

Trends Skype Digital PR Guidelines 100

Beyond PR

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 72

Infographics Brand Branding Video 72

Newsfile

JANUARY 30, 2024

Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. This article highlights the top five PR trends for 2024, offering insights to refine and modernize your PR strategies. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Prowly

FEBRUARY 13, 2025

Go-To free tools Use social listening tools, check Google Trends data as well as native social media platform analytics. Publish posts, infographics and videos that will help build your brand awareness and create a space for people to connect and engage. 5 Stay SEO optimized One brand awareness metric includes keywords and SEO.

Measurement 104

Measurement Tools Brand Branding 104

Onclusive

MAY 10, 2018

Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.” According to longtime industry vet Emily Scherberth: “It’s crucial that PR pros become skilled in market research, just as advertising agency folks have been for decades. 3–Visual Storytelling.

Storytelling 230

Storytelling Technology Tools Infographics 230

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The Data Story on the Hottest PR Trends. While the survey covers a broad range of concerns in PR – the findings on trends and tactics are of a keen personal interest to me.

Survey 90

Survey Trends Communications Storytelling 90

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. PR pros are “ tech testing ” by rolling up their sleeves and learning how to develop infographics with the help of tools including Piktochart and Vizualize.me.

Creativity 150

Creativity Web Social Media Data 150

Cision

APRIL 7, 2017

As Powerhouse grows, Daher continues to expand the agency’s capabilities with a heavier focus on social and influencer trends, while finding ways to improve the overall client experience. I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR.

Pitching 228

Pitching Agency Social Media Creativity 228

Prowly

FEBRUARY 26, 2025

Google Search Console: use it to track brand-driven search growth, including monitoring branded search queries, measuring impressions and clicks, analyzing trends over time, and assessing page performance. It now offers powerful tools for journalist research, sentiment analysis, and trend prediction.

Digital PR 104

Digital PR Case Study SEO Measurement 104

ImPRessions - Crenshaw Communications

APRIL 18, 2019

Survey results can easily become infographics or the centerpiece of a customer newsletter. Or, boost it with cost-effective paid social advertising. Be strategic with newswire distribution. It may seem a small thing, but it pays to be stingy – or at least strategic – with newswire distribution of press releases.

Infographics 149

Infographics Retail Resources Employee 149

PR 20/20

FEBRUARY 21, 2017

To help cut through the clutter, I've compiled influencer trends from top shared posts based on BuzzSumo data from the past year. Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP. infographics, social posts, interactive quizzes).

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Cision

AUGUST 17, 2015

Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Promoted Pins are currently only available through eight advertising partners but are also expected to expand in the future. Pinterest has trends, too. Trends on Pinterest are a little different.

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

APRIL 20, 2015

It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. The former applies to influencer relations, native advertising, and product placements. Featured Trends Content Marketing' It’s the well-known press release and media kit.

Media 120

Media Content Marketing Infographics Fashion 120

Presspage

NOVEMBER 6, 2017

What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons. The same goes for social media coverage.

Measurement 97

Measurement Comparison Advertising Advertising 97

Cision

JANUARY 16, 2017

Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses. Vugo is an advertising platform used by rideshare drivers to make additional income when driving for Uber or Lyft. Keeping content fresh and relevant for readers can be difficult.

Data 120

Data How To Retail Ethics 120

5W PR

OCTOBER 10, 2023

Users can access news, trends, videos, and articles on a wide range of topics. Fear of missing out (FOMO) The fear of missing out on the latest trends or experiences can drive social media and consumer behavior. Use a mix of text, images, videos, and infographics to keep the brand’s social media presence engaging.

Social Media 88

Social Media Consumer Media Crisis Management 88

PRSay

MARCH 9, 2018

Once you have produced the content like a video, blog, infographic or photo montage, choose a syndication site that works best for your needs and budget. For more advanced targeting, Google Adwords and social media advertising are still the best and most cost-effective advertising options. Sound daunting?

Infographics 102

Infographics Fashion Advertising Advertising 102

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

The day-to-day contact is also someone who can see the business big-picture, looking ahead to a client’s next big story and factoring in industry trends. These individuals may be behind-the-scenes, the better for them to tackle topics from multimedia advertising sales tools to cutting-edge email marketing.

Agency 136

Agency Analytics Creativity Social Media 136

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Prohibition

MAY 22, 2023

Here we’ll walk you through each type of creative that is available, so you can consider what might work best for your objectives from your social media advertising campaigns. Across each platform there are multiple different types of ad creative that you can use to advertise your product or services.

Creativity 62

Creativity Social Media Advertising Advertising 62

Cision

NOVEMBER 24, 2015

But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120

Examples Viral YouTube Infographics 120

Cision

OCTOBER 26, 2016

Cision’s SVP of Client Services Heidi Sullivan teamed up with PR star Shonali Burke, ABC to discuss the latest trends in influencer relations and marketing. Former Googler and co-founder of Cooperatize Al Chen talked about the latest trends in sponsored content and the key differences between sponsored and branded content.

Conference 120

Conference International Internal Data 120

Presspage

AUGUST 15, 2017

In a previous article we discussed five trends that will affect public relations professionals in the coming decade. These trends included: the importance of influencers. Staying on top of the latest trends is one part of the equation. the importance of online reputation management. thought leadership. contributors.

Technology 115

Technology Big Data Video Data 115

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. Stations can see what is already popular and trending on social media, then pop it on the news that same day. It would take time and patience that advertisers might not be willing to risk. It’s a simple metric – easy to track.

Local 100

Local Journalism Infographics Social Media 100

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. This means both sharing high-quality and valuable content on a regular basis, as well as joining in on weekly global or national trends that already have a loyal audience of thousands.

Creativity 88

Creativity Strategy Marketing Infographics 88

Newsfile

NOVEMBER 14, 2023

However, the content must remain clear , concise , formal , newsworthy , and avoid being overly promotional or reading like an advertisement. You can follow Deloitte’s strategy to become an expert in your field , use data to predict holiday trends and clearly share these insights. Our #BlackFriday deals are here!

Examples 116

Examples Retail Energy Product Launch 116

5W PR

JULY 15, 2020

Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. No matter how they look, how detailed they are, and what form they take, the goal is all the same — give prospective advertising buyers every reason (and opportunity) to want to contact.

How To 176

How To Media Guidelines Pitching 176

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 102

Privacy Google Advertising Advertising 102

Communications Conversations

FEBRUARY 6, 2015

Especially the stats around the cost per impression for real-time marketing “war room”-based tactics vs. other forms of advertising–quite eye-opening. We also talk a bit about the trend of companies pre-releasing Super Bowl commercials BEFORE the big game. Will the trend continue? Is it worth it? We discuss.

Viral 60

Viral Marketing YouTube Enterprise 60

Newsfile

JANUARY 24, 2024

So, to help you out, we’ve identified the top 5 PR trends in 2024. AI adoption has doubled since March of 2023, according to our newest State of AI in #PR January 2024 report AI is moving quickly & we’re here to keep you up to speed on the latest workflow trends, challenges and more. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

The Proactive Report

DECEMBER 24, 2015

Keep an eye on the trends and statistics. Infographics. There are many ways to distribute and amplify your content: Social advertising. Anything else is reactive – it’s “spaghetti against the wall.” Your research should have let you know what kind of content your audience prefers and responds to.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

Keep an eye on the trends and statistics. Infographics. There are many ways to distribute and amplify your content: Social advertising. Anything else is reactive – it’s “spaghetti against the wall.” Your research should have let you know what kind of content your audience prefers and responds to.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

Keep an eye on the trends and statistics. Infographics. There are many ways to distribute and amplify your content: Social advertising. Anything else is reactive – it’s “spaghetti against the wall.” Your research should have let you know what kind of content your audience prefers and responds to.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Analytics Privacy 84

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 80

Creativity Study Survey Advertising 80

Bad Pitch Blog

AUGUST 4, 2011

We’re getting there thanks to an influx of tools and trends like infographics and video, but we can always do more. That other brand is the most important – it’s the name of the company itself.” Today’s Takeaway: Always keep the bigger picture in mind -- where your work fits into the brand and most of all the business.

Film 80

Film Infographics Advertising Advertising 80