Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Cision

AUGUST 17, 2015

Get your free white paper today! Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Promoted Pins are currently only available through eight advertising partners but are also expected to expand in the future. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

NOVEMBER 27, 2015

White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Run pilot campaigns on a variety of advertising channels like Google, LinkedIn and Twitter. Turn a tip sheet into an infographic by visualizing data found within it. Test paid ad channels. Images: The U.S.

Strategy 120

Strategy How To Data Infographics 120

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business.

Publicity 87

Publicity Case Study Infographics Energy 87

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Author of “Facebook Marketing for Dummies” Why Instagram is a Ripe Opportunity for Brands (Infographic) [link]. — ? Click here for our free live-streaming white paper! Ted Coiné – @tedcoine. Coach and author on #SocialCEO.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR 20/20

FEBRUARY 21, 2017

Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. infographics, social posts, interactive quizzes). ebooks, white papers) to help consumers better understand the topic at hand. CJG Digital Marketing.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Sword and the Script

OCTOBER 6, 2015

Infographic: B2B Marketing Budgets Focus on Content, Digital. In terms of effectiveness, the top five tactics included in-person events (75%), webinars (66%), case studies (65%), white papers (63%) and videos (62%). B2B Customers Want Thought Leadership. Content Marketing Goals and Measures.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

Sword and the Script

MARCH 19, 2018

Additional trends or tactics where 50% or more of respondents said they’d be more or much more important included: alignment with marketing, influencer relations, organic social media, infographics, and executive speaking. Those were press releases (34%), white papers (35%) and award programs (39%).

Survey 70

Survey Trends Communications Storytelling 70

Beyond PR

APRIL 19, 2016

“A brand needs to become a regular part of the social conversation to understand and serve its audiences,” writes Victoria Harres, VP of strategic communications and content at PR Newswire and author of the white paper Tips for Creating a Press Release that Maximizes Social Sharing. The evolution doesn’t stop there, though.

Social Media 40

Social Media Marketing Media Nonprofit 40

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

Sword and the Script

DECEMBER 13, 2016

Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance. 10) Create an infographic based on key points. The many lessons, principles, or essential elements the speaker makes…this is ready-made content for an infographic.

B2B 60

B2B Infographics Interviews eBook 60

Shift Communications

APRIL 2, 2015

Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. Digital Advertising – Specifically starting with paid social media promotion. There are certain cases where our clients simply don’t have any active, exciting news to share. It means it’s time to get creative.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Stuart Bruce

SEPTEMBER 14, 2015

When asked to rate their top three, the majority of in-house comms people gain most of their social media education and insight from expert blogs (52%), although there is 12% growth in use of expert white papers since last year (From 17% to 29%).

Digital PR 60

Digital PR Training Report Social Media 60

PR Fuel

SEPTEMBER 18, 2018

It shouldn’t read like an advertisement for your product. Instead of sending a regular press release, use an infographic to tell your story. It might work for a white paper, but press releases need to be direct and up front with their intentions. If your only goal is to promote yourself, buy an ad.

Writing 118

Writing Newspapers Report Data 118

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. The combination of outdoor and a local online presence is quite powerful. B2B Content Marketing + Pinterest – Surprisingly, Pinterest is a huge traffic builder for my B2B client sites.

Communications 79

Communications Pinterest Reddit Radio 79

Beyond PR

AUGUST 4, 2016

Instagram only allows links in a post when it’s a paid advertisement. Diversify the content you pin by including images, GIFs, videos, infographics and Cinematic (animated) pins. Quotes and infographics are a hit with users of this platform. Remember that you cannot link from individual posts, only from your bio.

Social Media 40

Social Media Pinterest Media Marketing 40

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’?

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48