PRSay

JUNE 11, 2020

We’re really proud to have this session” and to be able to “inform attitudes, opinions and beliefs,” said Himmelmann, director of development for Habitat for Humanity of Greater Sacramento, and 2020 president-elect of PRSA’s California Capital Chapter , which hosted the webinar.

Communications 173

Communications System Advertising Advertising 173

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. However, if you get genuine criticism from real customers – that’s informative.

Social Media 165

Social Media Study B2B Media 165

Onclusive

JUNE 24, 2020

That being said, the most impactful way to boost your content is through paid media activation, where your blog post or contributed article becomes the advertisement itself. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale.

Strategy 418

Strategy Media Advertising Advertising 418

Contently - Strategy

SEPTEMBER 30, 2024

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing.

Social Media 107

Social Media Privacy Branding Brand 107

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network. They found a striking decline of nearly 40% in CNN’s ad revenue, capturing significant attention within the media and advertising industry.

Branding 323

Branding Brand eBook Advertising 323

Cision

NOVEMBER 7, 2017

Compared with their paid media counterparts — who are able to report on exactly how each digital ad affected revenue, as well as definitive information about the audience the ad reached — earned media’s metrics often don’t stack up. The measurement of earned media needs a change. Shopping Cart/Revenue and Lead Generation. .

Measurement 0

Measurement Media B2C B2B 0

5W PR

NOVEMBER 27, 2024

By providing accurate and timely information, it is possible to alleviate concerns, build trust, and prevent the spread of misinformation. Social media, websites, and email can be utilized to disseminate information, engage with stakeholders, and monitor public sentiment. Ensure ease of navigation and accessibility for all users.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

Sword and the Script

SEPTEMBER 26, 2023

Contrary to conventional wisdom, 68% of people follow brands on social media to stay informed but they do it quietly and want it without all the buzzwords; 51% say the most memorable brands on social media do one simple thing: Respond A new report by Sprout Social offers further evidence of how social media is evolving.

Survey 150

Survey Social Media Branding Brand 150

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers. For one thing, good PR campaigns are increasingly informed by data. A new product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

Onclusive

JULY 7, 2021

Online search makes us all informed investigators, meaning we make purchase decisions based on the plethora of information available online. is probably the most important information a company can have for understanding their customer.”. What people do online — search for, buy, etc. — One such customer (who will go unnamed!)

Branding 370

Branding Brand SEO Engineering 370

Cision

MAY 29, 2017

The internet has changed the way we discover and consume information. Their only focus is at offering the most relevant and useful information based on user preferences. Content discovery allows people to find information that is highly relevant and personalized. How Content Discovery Helps Brands, Publishers and Advertisers.

How To 129

How To Content Marketing Engineering Advertising 129

Onclusive

APRIL 9, 2019

This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. According to Nielsen’s Trust In Advertising Study, earned and owned media are the most trusted forms of marketing while trust in paid advertising is in decline. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. The informal meetups often lead to meaningful relationships where the reporter will reach out to get the exec’s opinion on certain topics down the road. .

Pitching 333

Pitching Case Study Leadership Data 333

ImPRessions - Crenshaw Communications

JUNE 27, 2022

For example, if your brand just put out a report with interesting stats, the information can be turned into engaging graphics or charts to engage not only customers, but journalists. It’s useful to gain insight on planned stories and to let them know about your clients informally, but most importantly, you want to get to know them.

Social Media 322

Social Media Data Report Tools 322

ImPRessions - Crenshaw Communications

JULY 30, 2020

You always have multiple news outlets open on your browser, especially The Information, TechCrunch and Digiday. Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You secretly hope you’ve been shadowbanned on Twitter.

Privacy 308

Privacy Conference Advertising Advertising 308

ImPRessions - Crenshaw Communications

JULY 10, 2020

While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

She sees platforms like Media.com, which caters to media professionals’ needs, becoming more important sources of information for PR. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. Patrice Gamble agrees. And he sees PR teams getting more involved in brand safety.

Trends 333

Trends Industry Government Data 333

5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. TikTok TikTok is a valuable platform for advertising on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

5W PR

NOVEMBER 26, 2024

The Power of Content Marketing Content marketing involves creating valuable and informative content to attract and engage the target audience. By offering informative articles, blog posts, videos, and guides, companies can establish their brand and, in turn, their game as an authority in the gaming industry.

Video 78

Video Trends Marketing Advertising 78

5W PR

NOVEMBER 25, 2024

Keep the guests informed about the situation, the steps the hotel is taking to address it, and any changes to the services. Utilize social media, content marketing, and paid advertising to reach the audience and maintain the brand’s visibility. Explore targeted advertising campaigns to reach the ideal customers.

Hotels 78

Hotels Crisis Marketing Policies 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Finally, ensure you package the offer in a compelling way that doesn’t reveal too many insights that would potentially preempt any information in the interview.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

OCTOBER 15, 2024

Every company needs to have information on its customers, including demographics, such as age, gender, income, location, and other details that help the company segment its target market. Engage with the audience on platforms like Instagram, Facebook, and TikTok through targeted advertising, contests, and influencer partnerships.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

5W PR

MARCH 13, 2025

When seven Chicago residents died from cyanide-laced Tylenol capsules, J&J immediately halted all advertising and issued widespread safety warnings. The company quickly disclosed the breach, shared detailed technical information with affected customers, and collaborated with security researchers. ” Chipotle’s 2015 E.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Stories about products or services in low-interest categories will need to borrow interest in the form of new information, like survey results, new research, or big names attached. The same thing goes for business success items; you generally can’t tell a business story in a top media outlet without disclosing financial information.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Thought leadership content is meant to be informative, not exhaustive – you don’t have to overthink it or go too broad when bit-sized topics will do.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

5W PR

NOVEMBER 6, 2024

Detailed information includes age, gender, location, income level, interests, hobbies, values, lifestyle platform preferences, genres, play styles, and engagement level. The last is paid advertising, which means online ads, search engine marketing (SEM), and display advertising.

Video 78

Video How To Marketing Television 78

5W PR

DECEMBER 12, 2024

Consumers are no longer swayed by mere advertising claims. By sharing detailed information about their products, brands can foster trust and credibility. UGC can be more impactful than traditional advertising, as it comes from real people and is often perceived as more genuine.

Marketing 78

Marketing Ethics Consumer Advertising 78

Onclusive

FEBRUARY 22, 2018

The name doubly fits, since our job is to manage TMI (“too much information”). AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. TMI does PR.

Interviews 284

Interviews Radio Small Business Pitching 284

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. This creates a large pool of talent for all marketing, PR, advertising and communications companies. Media Profile is one of the largest independent firms in Canada.

Print 100

Print Marketing Instagram Newspapers 100

Cision

DECEMBER 20, 2017

Provide Useful Information. Another strategy to employ involves providing users with useful information. A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging. Use Visuals.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

APRIL 8, 2021

One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. P&G spoke for Big Advertising when it called out “massive media waste, outright fraud and issues of brand safety,” among other things. It doesn’t help that most of Congress is pretty clueless about the sector.

Reputation 305

Reputation Privacy Data Advertising 305

Onclusive

MARCH 23, 2020

This is our second post on the topic, and we will share a real life example along with information on what is needed to implement MMM. On the other hand, MMM can measure that information, but also lacks individual channel-level insights. MMM allows high-level insights into campaign effectiveness.

Media 221

Media Measurement Analysis Television 221

ImPRessions - Crenshaw Communications

APRIL 30, 2020

While we have access to a wide breadth of digital platforms to consume our daily dose of news and information, let’s not ignore an essential medium for staying smart – podcasts. Because they’re easy to consume and offer a certain intimacy, brands are using podcasts to inform, entertain, and be visible. Podcasts are mainstream.

Marketing 204

Marketing Advertising Advertising Industry 204

Sword and the Script

APRIL 30, 2024

He wrote it up in a paper published online titled, Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now. This is a deceptively simple fact, but it has a profound implication for advertising. It means that advertising mostly hits B2B buyers who aren’t going to buy anytime soon.

B2B 158

B2B Marketing Advertising Advertising 158

Cision

APRIL 5, 2017

Brands that are shying away from emotion as a motivator, or merely only as a data-set to inform a marketing persona are fighting with one hand tied behind their backs. . Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Branding 252

Branding Brand YouTube Social Media 252