ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Advertising Week. Digiday Programmatic Marketing Summit.

Conference 156

Conference Privacy Advertising Advertising 156

Stephen Waddington

FEBRUARY 11, 2020

A new privacy tool provides insight into how your data is shared with Facebook. A phone call about what to have for dinner at the weekend resulted in ads for freshly prepared meals on Instagram. The privacy tool is a bid by Facebook to provide users with greater transparency about the data it collects and how ads are targeted.

Facebook 141

Facebook Privacy Web Data 141

Flack's Revenge

DECEMBER 5, 2018

In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies. Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling.

Social Media 149

Social Media Marketing Media B2B 149

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. A report from Socialbakers revealed that worldwide spend on social media advertising increased by 50.3%

Social Media 118

Social Media Trends Media YouTube 118

Cision

APRIL 1, 2016

You ’ re not going to stop using Instagram. Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. In August 2015, there were 50 million ad impressions on Instagram.

Instagram 120

Instagram Wikipedia Privacy Policies 120

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. The frequency of the scandals created notable hesitation among advertisers and marketers. At the end of the day, YouTube’s audience is too big for advertisers to ignore.

YouTube 130

YouTube Brand Branding Comparison 130

PRSay

AUGUST 17, 2023

Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Threads is an easy option for existing Instagram users. While brands can share links to Threads posts on Instagram stories and its bio to cultivate a following, you’re still annoyingly starting from scratch.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

Contently - Strategy

AUGUST 30, 2024

Then, a travel influencer on Instagram said she used the Capital One Venture Card. The answer should be “never,” because they don’t use traditional advertising and don’t spend any money on paid ads or endorsements. Businesses should ensure stories remain genuine and respect customers’ contributions and privacy.

Storytelling 85

Storytelling Marketing Travel Case Study 85

5W PR

DECEMBER 26, 2019

Production company Disciple Media said they’re building community around their brand in response to clients who want to feel a sense of belonging.High-touch community building, privacy and security were cited by another respondent. . marketers, Instagram reported that 96% said they plan on using Instagram stories ads in the next six months.

Marketing 113

Marketing Instagram Media SEO 113

Prohibition

MAY 22, 2023

Instagram test new UGC tool Instagram are testing a new feature that allows brands to early source user-generated content (UGC). The new and improved ‘Shops’ will allow users to make purchases without leaving the Facebook and Instagram apps, removing barriers to entry for purchasing.

Instagram 62

Instagram Social Media Tools Media 62

Cision

OCTOBER 27, 2015

This adds a deeper relevance to contextual hashtags, presumably will make search more helpful, and of course may create some concern about privacy for some users. Hashtagging on Facebook should be as important now as it is on Instagram and Twitter. Think of Boomerang as an abbreviated Instagram video — a one-second Vine.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Prohibition

SEPTEMBER 17, 2024

Parents will also be able to monitor their children’s Instagram activity, including who they message and the topics they’re interested in. These measures are part of YouTube’s broader efforts to strengthen privacy and well-being protection, helping parents safeguard their teens’ online experiences, without infringing on their privacy.

Social Media 62

Social Media Privacy YouTube Media 62

Stephen Waddington

JUNE 23, 2019

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. The conversation about user privacy is growing louder. billion daily active users.

Report 81

Report YouTube Privacy Web 81

PR in High Definition

MARCH 6, 2018

No advertising and a chronological news feed. It’s hard to judge this yet since I’m not following nearly as many people on Vero as I am on Instagram (and very few of my friends are on it), but the ad free and chronological news feed is definitely a plus for the platform. But why all the fuss? Do we really need another social network?

Consumer 63

Consumer Instagram Advertising Advertising 63

Stuart Bruce

OCTOBER 30, 2014

That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Analytics Privacy 84

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. There are other ways of increasing the organic reach of your posts but sometimes there are better options.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Waxing UnLyrical

NOVEMBER 20, 2012

But there is a lingering issue that threatens Facebook’s dominance even more than advertising revenue and stockholder discontent. Tumblr and Instagram are popular now with teenagers, but rest assured they won’t be as soon as parents start getting connected to them. If I were a teenager now. What do you think?

Facebook 108

Facebook Advertising Advertising Writing 108

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. Collected pictures on a Pinterest Board, in a Flickr feed, or on Instagram, should still have some sort of disclosure.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Solo PR Pro

JULY 3, 2019

Privacy and overuse are causing Internet and social media users to actively consider their usage. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Internet user growth is slowing (but innovation and competition remain). Activity is stable, but growth is slowing. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

Prohibition

FEBRUARY 2, 2023

Confused as to why your Instagram campaigns don’t convert? Following the constant concern around our online data being sold to countries/businesses, Apple took a stand in an effort to support their users privacy. The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up.

Social Media 62

Social Media Media Advertising Advertising 62

Contently - Strategy

JUNE 18, 2024

The viral Cadbury “Gorilla” advertisement —wherein a gorilla drums along to Peter Gabriel’s “In The Air Tonight,” and no chocolate is consumed—is downright silly. Another killer example of storytelling advertisements is the “Mean Streets” video from Adobe. Just like that, the ad increased sales by 10 percent.

Storytelling 52

Storytelling Examples Brand Branding 52

Prohibition

MARCH 16, 2021

The 17-year-old also shared the news on Instagram, posting an image of herself wearing a T-shirt that read ‘Best. The channels official Instagram page posted an image of the star wearing her signature bright colours and high pony tail alongside the caption “Never been more proud”. As a result of this massive privacy invasion.

Instagram 62

Instagram Government Airlines B2C 62

Communications Conversations

MAY 21, 2019

Privacy concerns. Should you start shifting more time to Instagram, for example, if you’re seeing big organic numbers there? How many dollars are you investing in Facebook advertising compared to other social AND digital channels? I’m not breaking news by saying Facebook hasn’t had the best year.

Facebook 60

Facebook Brand Branding Privacy 60

Prohibition

JANUARY 23, 2023

For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Instagram Reels are viewed in a vertical orientation (an aspect ratio 9:16).

Video 62

Video Social Media Instagram Media 62

Flatiron Communications

OCTOBER 22, 2015

Maybe I’m naive to think that some semblance of privacy remains in my digital life. What’s more, I didn’t expect the products I referenced to friends and business associates to be served up as promoted or sponsored posts in my Facebook newsfeed or Instagram and Twitter streams.

Privacy 28

Privacy Google YouTube Advertising 28

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Visualizing social media strategies through Pinterest, Instagram, and YouTube, SnapChat and Meerkat. Facebook for Business: Creative approaches to Facebook postings and advertising for results. Effectively manage your privacy and communication settings. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. privacy is moving to the forefront of ad targeting,” he adds.

Advertising 138

Advertising Advertising Privacy Apparel 138

Contently - Strategy

MAY 13, 2024

They’re one of the main avenues by which advertisers build personalized profiles about potential customers. In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Prohibition

FEBRUARY 13, 2024

Instagram’s engagement driving caption polls Instagram has rolled out an exciting change, introducing interactive polls within captions which were previously exclusive to Instagram Stories. You’ve come to the right place. Check out the changes that will impact your Q1 strategy below.

Instagram 62

Instagram LinkedIn Social Media Media 62

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 11) Privacy regs bring back the basics.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”.

Marketing 213

Marketing Content Marketing Data Social Media 213

Mark My Words

JANUARY 14, 2021

Harry and Meghan, who have fiercely defended Archie’s privacy since his birth in May 2019 and filed a lawsuit this year to fight to protect it, encourage their son to talk into the microphone, with Harry telling him: ‘You can speak into it.’ ’ Meghan also asks: ‘Archie, is it fun? .’

Privacy 60

Privacy Healthcare Instagram Banking 60

5W PR

JANUARY 4, 2025

While these regulations can present challenges for advertisers, they also offer opportunities for innovative and effective digital marketing campaigns and casino marketing agencies. Understanding the Regulatory Framework Before embarking on any digital advertising campaign, a thorough understanding of the regulatory landscape is essential.

Marketing 78

Marketing Advertising Advertising Privacy 78

Contently - Strategy

OCTOBER 15, 2024

1) Henry is currently a popular name for boys, so the advertisers looked at a baby name list and decided to put Henry on their ads. 2) Facebook and Instagram tracked my online behavior and created tailored ads to increase clicks and conversions. And the correct explanation is option 2 — targeted advertising!

Advertising 77

Advertising Advertising Privacy Data 77