The Resolution Blog

JULY 30, 2019

Instagram use is rocketing by the day and with so much activity, it’s now harder than ever to make an impact. So if you’re looking to involve Instagram in your next PR campaign, here’s a few that have caught our eye…. Combined, there have been almost 480,000 Instagram photos shared to these hashtags. This shows that?—?when

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5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Instagram works well for lifestyle content, while Twitter enables real-time event engagement. Make your booking process clear and accessible.

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Brand Branding LinkedIn Case Study 78

Flack's Revenge

DECEMBER 5, 2018

Instagram is all about dazzling images and stories and Facebook is increasingly about video storytelling. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel.

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Konnect Agency

FEBRUARY 27, 2025

Additionally, analyzing the return on investment (ROI) for paid advertising helps optimize budget allocation. Focus on Storytelling and Consistency A compelling brand story strengthens connections with customers and builds long-term loyalty. Maintaining consistency in storytelling is equally important.

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Cision

APRIL 1, 2016

You ’ re not going to stop using Instagram. Every time there ’ s an update, a change or a suspicious new privacy policy, a collective and very loud few declare that this exact moment will be the moment in time when they stop using Instagram forever. In August 2015, there were 50 million ad impressions on Instagram.

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Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Most of the social media platforms have courses you can take on their advertising products. Sure, I play around with editing on social media platforms like Instagram, but what Id really like to do is find a good app today and master it.

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Google Course Survey YouTube 157

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. This helps you internally and makes it easy to hire contractors for creative work.

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Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

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Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. It is almost a sport on Facebook, Instagram and Twitter. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR. Brand shaming has become commonplace.

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Storytelling Social Media Internal International 78

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. Artificial intelligence also has the potential to revolutionize journalism. Look for more PR shops to say they’re “data driven.”.

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Cision

MARCH 10, 2016

We know that the right 10 people on Snaphcat or Instagram or the perfectly timed influencer content on Twitter can drive an entire campaign. Like I said in past articles, influencer relations is a PR function and not an advertising function. The more influencers are used, the more PR can grow and take budgets away from advertising.

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Cision

AUGUST 11, 2016

Advertising Age Online. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. I’m really pumped about Instagram Stories because I just couldn’t get into Snapchat. Advertising Week. Search Engine Land. Social Media Examiner. DigitalMarketer.

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Cision

FEBRUARY 18, 2016

A Fast Company article, inclusion in Cosmpolitan’s Snapchat Story or organic content from the right influencer on Instagram all can create the same value. Conventional advertising is struggling. It’s our job to find the Snapchat storyteller as their popularity is skyrocketing. But the equation is different now.

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Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

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Storytelling Examples Brand Branding 52

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Instagram ‘video’ is now almost completely reel content, video captured in a vertical format.

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Konnect Agency

JUNE 8, 2023

In today’s digital landscape, understanding the intricacies of Instagram’s algorithm has become essential for creators and businesses alike. We delved deep into the information shared by Mosseri and have compiled everything you need to know to find success on Instagram.

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Instagram Guidelines Social Media Video 52

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

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5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. Influencer Marketing and Collaborations Influencer marketing has become a game-changer in tourism advertising. This form of tourism advertisements has a significant impact on travel decisions.

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Tourism Social Media Travel Media 88

ReimaginePR

JULY 25, 2016

Instagram boasts 400 million users; Twitter comes in at 320 million. As someone who believes in the power of storytelling, this platform is high on my radar. Instagram is a bit trickier. Similar to Snapchat, Instagram works best on mobile screens or tablets. Some of the best Instagram feeds are real works of art.

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Social Media Technology Pinterest How To 120

Communications Conversations

NOVEMBER 16, 2022

Similarly, “Instagram” and “Facebook” are not social media skills. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising. Storytelling is the underlining theme for social media pros. However, the list seems flawed on many levels. Canva/design.

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Communications Conversations

OCTOBER 25, 2017

It means thinking about ways to use paid social advertising to distribute your messages. It means thinking about platforms you never thought about when it comes to news sharing (including, Instagram Stories and YouTube). It even means thinking about influencers as a conduit to your audiences when it comes to corporate storytelling.

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ReimaginePR

JUNE 6, 2016

As for Instagram, the 18–29 crowd leads the way and doubles the amount of 30–49 year old users. This shows that if your target audience is between the ages of 30–49, they’re more likely to be on Facebook and only somewhat active on Instagram. 8: Paid Advertising. That’s valuable insight! 6: A Posting Schedule.

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Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. To stay relevant in a very distracted world, you can’t get too caught up on the next bright and shiny object like Snapchat or Instagram. There are two ways that brands can stand out in today’s marketplace: employee storytelling and strategic paid media.

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Stephen Waddington

JUNE 23, 2019

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Meeker calls out the use of edited and curated images as a means of storytelling.

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Report YouTube Privacy Web 81

Cision

JULY 20, 2015

From their Instagram contests, to their points program, to their beginnings promoting Birchbox from an email list , Birchbox is engineered to be buzzworthy. It’s a common understanding that storytelling is an effective way to share ideas. Where did this magical box come from? Birchbox , of course. Pump It Up.

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Shift Communications

MAY 24, 2022

TikTok (and Instagram before it) helped give rise to “real people” influencers, with creators like Elyse Myers , Rod and Mikayla Nogueira growing huge followings with their honest product reviews and relatable storytelling. Gone are the days of expensive celebrity endorsements as the only way to get impact.

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Strategy Marketing Guidelines Creativity 97

ReimaginePR

OCTOBER 3, 2016

Pay for promotion on Facebook and Instagram. Gently nudge your audience to promote your eBook to their social circles. Promote Your Ebook On Social Media. Promote your ebook often on Twitter and Pinterest. Make a video promoting your ebook and share it on Facebook and Youtube. Promote Your Ebook On Your Blog. Write up a post about it.

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The Resolution Blog

OCTOBER 15, 2019

Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

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Prohibition

OCTOBER 25, 2022

billion users by the end of the year, TikTok is now an essential platform for marketing, advertising – and can even be utilised for PR. Unlike advertising on social media platforms such as Instagram or Facebook, TikTok requires users to be constantly engaged with the latest trends to ensure their content has maximum reach and impact.

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Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. My favorite social media platform is…Instagram — as the saying goes, a picture is worth a thousand words.

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5W PR

JULY 19, 2023

Showcase the brand’s uniqueness through compelling visuals, storytelling, and consistent messaging. Leverage social media platforms like TikTok, Instagram, and Pinterest to share visually compelling content that resonates with the audience and encourages them to engage with the brand.

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Apparel Industry Customer Service Pinterest 78

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Advertising Week. Stop by his session and say hello! Media and journalism.

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Conference Marketing Case Study Content Marketing 97

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions.

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Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

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Radio Television Social Media Sports 92

Shift Communications

DECEMBER 11, 2015

Visual Storytelling Accelerates. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. Twitter continues to tinker and confuse the market with its advertising options and marketing value (see recent removal of share counts and the resounding outcry ).

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Marketing Mobile Pinterest Analysis 60

Prohibition

JANUARY 23, 2023

Videos are also a great storytelling device. For example, the type of video that suits an Instagram audience may not work for a LinkedIn audience. As the channel continues to grow, the number of videos created each day by Instagram users has quadrupled since 2017. Since 2022, all video uploaded to the channel is now a reel.

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Video Social Media Instagram Media 62

ReimaginePR

AUGUST 1, 2016

Although, depending on your business, it could be LinkedIn, Twitter, Instagram or even Snapchat. I recommend focusing on one social channel and dominating it. You simply need to be where your audience lives. For most brands, that’s definitely Facebook. Facebook is an obvious choice because it’s so darn popular.

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