NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. Instagram Reels After seeing TikTok’s massive success, Instagram launched a similar concept in August of 2020. Their Reel options are similar to that of Instagram, albeit less popular. Data backs it up.

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Video Brand Branding Instagram 148

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. But interruptive marketing is also used to describe traditional TV and radio advertising, email sent to you without permission and unsolicited direct mail.

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Blogging Comparison eBook Case Study 183

Cision

NOVEMBER 24, 2015

They are moving to YouTube and Instagram. Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. The 20 most influential sneakerheads on Instagram will drive those purchases, at a fraction of the cost.

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Pitching How To Instagram YouTube 120

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Look for more PR shops to say they’re “data driven.”.

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Publicity Social Media Television Big Data 167

Sword and the Script

MAY 11, 2019

3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. The study analyzed media clippings supplied by Hotels.com and AT&T to see if the media coverage improved advertising effectiveness – and that seems to be what happened.

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Study Media Relations Media B2B 162

Communications Conversations

OCTOBER 25, 2017

According to a recent Pew Internet survey , 43 percent of Americans report often getting news online, a share just 7 percentage points lower than the 50% who often get news on television. It means thinking about ways to use paid social advertising to distribute your messages. So, the trend line is accelerating–fast.

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YouTube Television Banking Corporate 121

Mindful Marketing

OCTOBER 5, 2019

Now anyone with a significant following on Instagram or other popular platform can become a paid product ambassador. For instance, a four-year old named Samia has over 203,000 YouTube subscribers and 143,000 followers on Instagram , where she attracts paid promotions from HomeStyle Harvest chicken nuggets and Crayola, among other brands.

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YouTube Television Advertising Advertising 81

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

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Video Agency Strategy Marketing 98

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. 6 percent who said television would rank highly in 2020. While social media giants like Facebook, Instagram, YouTube and Twitter are popular in some APAC countries, native platforms continue to dominate. As in the U.S.

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Mobile Local Technology Television 156

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Engagement and traffic on Facebook, LinkedIn, Instagram, TikTok and WhatsApp is up. Radio, television and streaming are also holding up or growing. Newsrooms have been cut back to the bone and journalists furloughed.

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Government Crisis Energy Community 151

Bianchi Biz Blog

SEPTEMBER 5, 2024

YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. million users Instagram : 2.47

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Marketing Radio Automotive Television 100

Prohibition

AUGUST 19, 2022

In 2021 the advertising spend on podcasts in the UK was £46m pounds. Podcast hosts primarily tend to read the brand advertisements and put their own podcast themed flair on it to keep their earned audiences intrigued. Listeners are used to adverts similar to television adverts and can fast forward if they don’t want to hear them.

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Television Advertising Advertising Instagram 62

PR in High Definition

AUGUST 24, 2020

With Instagram influencers encouraging people to buy products or services, Facebook allowing misinformation to be published regarding big issues like voting and coronavirus, and the recent emergence of cancel culture, social media is a very powerful and influential place to be right now – and this is both a brilliant and a terrible thing.

Social Media 86

Social Media Media Television Ethics 86

Stuart Bruce

OCTOBER 30, 2014

That means you’re welcome to tweet, Instagram, Vine or Snapchat at will. Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies.

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Crisis Communications Transportation Conference Social Media 148

Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. As the news sharing spreads, earned media’s relevance and value continues to grow. Share Tweet Share. How TV Influences Elections.

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Radio Media Television Social Media 77

Critical Mention

OCTOBER 29, 2019

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

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Radio Television Social Media Sports 92

Landis PR

APRIL 29, 2024

YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s largest commercial television channel is MTV3. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. million users Instagram : 2.47

Radio 64

Radio Pinterest Television Government 64

Beyond PR

FEBRUARY 13, 2018

population , spending more time with television, magazines and radio. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. Notably, Instagram and Twitter are more popular with African Americans than with the general population. society that deserves attention.

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Television Education Groups Community 72

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. The company also enhanced the platform’s search and alert functionality.

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Television Radio Analytics Government 60

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Platforms like Facebook, Instagram, Twitter, and LinkedIn are popular for English speakers, while Chinese-language platforms such as WeChat are also widely used. They can act as a bridge, helping you navigate and avoid potential pitfalls.

Marketing 92

Marketing Local Crisis Management International 92

PR for Anyone

SEPTEMBER 8, 2022

Instagram, you want to put it on there. If, only if, you’re not going to be on all platforms, I know that. But, if you are on Facebook or Twitter, you can pin it for a while. Let people, as soon as they come to your site, they’ll see it. You want to put it on your story. You want to put it in your highlights under your media.

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Media YouTube Video Interviews 130

5W PR

FEBRUARY 7, 2017

Instagram is one social media network that features quite a bit of influencer marketing. Consider the return you can get on influencer marketing as opposed to paid advertising. For television ads, viewers will pull out their phones and check their social networks – social networks with potential influencers that you could be hiring.

Brand 79

Brand Branding Marketing Social Media 79

Shift Communications

APRIL 13, 2022

They started with Facebook and Instagram. Using prospect lists and integrations into a company’s CRM and other platforms like ABM ad platform Madison Logic, advertisers can reach the right accounts and analyze which are generating leads/engaging with content. Then there’s the tactics that are unique to each network.

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LinkedIn Twitter Social Media Trends 78

Maxim Behar

APRIL 2, 2024

Radio and television, the electronic media that came after the press, were constituted in the same fashion as print media — they had different channels for delivering their messages. The far more casual dress code generally used to be the business card of the advertising industry.

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Print Social Media Web Television 64

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Share Tweet Share. What is Earned Media? Earned Media is comprised of coverage that comes from a variety of sources and mediums.

Radio 80

Radio Media Newspapers Sports 80

Mindful Marketing

DECEMBER 4, 2022

That’s why there are crowds of royal watchers and television shows like Basketball Wives. While I know a little about advertising endorsements, investing and cryptocurrency are not my wheelhouse, which led me to reach out to two colleagues who have both that skill set and knowledge.

Financial 81

Financial Banking Consumer Ethics 81

Prohibition

APRIL 13, 2023

By repurposing your video content into a podcast format, you can reach people who prefer to consume content on-the-go, or reach the growing audiences of consumers who prefer podcast content to television. For example, the best-performing Instagram reel content on Instagram is usually no more than one minute.

Video 62

Video Infographics Social Media Instagram 62

Critical Mention

MAY 21, 2020

Whether you’re a football, basketball, soccer or baseball fan, you’ve likely asked yourself the same question. Are we going to be able to watch our favorite teams this year? Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments.

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Sports Social Media Media Groups 111

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This can include the number of times an article is shared on social media, or the number of people who see a television segment. Paid media refers to any type of media that is paid for, such as advertising.

Interviews 113

Interviews Publicity Technology Social Media 113

Maxim Behar

JANUARY 28, 2024

The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. But now, anyone can write on Facebook, Instagram, Tik-Tok, Linkedin, Twitter, wherever they want, an opinion on my opinion. 90% are undeniable advantages. To agree or disagree.

Radio 59

Radio Ethics How To Writing 59

Contently - Strategy

FEBRUARY 8, 2022

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. More likely, though, a firm bought data from Instagram parent Meta (formerly known as Facebook) and advertised to me a product based on my Facebook profile. But it wasn’t just any old hoodie—this one was special.

Advertising 138

Advertising Advertising Privacy Apparel 138

Cision

JULY 27, 2016

Consider what the world was like when television commercials and newspaper advertisements were the marketing tools du jour. Let’s say you decide to add Instagram to the mix and create a hashtag for the contest you’re holding. There’s a reason we’ve become so analytics-centric in the business world.

Marketing 120

Marketing Analytics How To Television 120

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. She’s obsessed with Instagram and YouTube, and she does her makeup and hair for the sole purpose of posting selfies and vlogs online.

YouTube 112

YouTube Instagram Ethics Film 112

Marketwired

FEBRUARY 4, 2016

First, it’s my feeling that we’ll see a greater understanding of the melding of PR, marketing and advertising. Facebook and Twitter continue to evolve, just like television and radio did after they were first introduced. Twitter and Facebook led to Instagram and Vine. So, how will public relations be thought of by then?

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Television Radio Measurement Facebook 100

Sword and the Script

SEPTEMBER 29, 2015

If you look in your email inbox, you look at Facebook, you look at Twitter, you look at Pinterest, you look at Instagram, you look at any of that, you will see – literally adjacent – here’s something from a company, and then here’s something from you mom,” according to Jay Baer. Juxtaposition of brand and personal content. “If

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. You’ll want to consider traditional media like newspapers, magazines, television, or radio, but also new and emerging media like Facebook, Instagram, Twitter, blogs, or podcasts.

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How To Writing Guidelines Television 59

Mark My Words

JANUARY 14, 2021

The actor, who hosts The Late Late Show on the American television network CBS, said: ‘I think what I’ve learned about myself is I really don’t have Fomo (fear of missing out). I’m very happy, staying in I mean. I could lose a day just staring at the corner of a rug. .’

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Privacy Healthcare Instagram Banking 60