ImPRessions - Crenshaw Communications

MAY 18, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . There’s also the Drum Awards that recognize the top performers in the advertising world, including in the ad tech space.

Advertising 322

Advertising Advertising Privacy Television 322

ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table. Fast execution.

Agency 421

Agency Creativity Advertising Advertising 421

Steve Barrett on PR

OCTOBER 20, 2022

The Ad Net Zero global climate action initiative aims to convene international efforts to decarbonize the marketing industries.

Advertising 133

Advertising Advertising Internal International 133

Onclusive

DECEMBER 22, 2017

s clients and advertisers. I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. Media’s Executive Editor of Content Strategies, recently sat down with AirPR to discuss sponsored content, PR, storytelling and the future of the industry.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Contently - Strategy

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

Social Media 107

Social Media Privacy Brand Branding 107

ImPRessions - Crenshaw Communications

JUNE 28, 2022

In the advertising world, that may mean the company isn’t part of a consulting firm. What’s the point of international offices or new services if they’re discouraged from spending time on client business due to internal competition or fiscal pressure? For PR firms, independence can mean subtly different things.

Agency 351

Agency Creativity Corporate International 351

Buzzstream

MAY 2, 2024

Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. Internal linking is one of the least appreciated jobs in SEO. You don’t want to use the exact same anchor text on every internal link. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

Already, Facebook parent company Meta has warned of an advertising slowdown. It stands to reason that some businesses will cut back on marketing, advertising and PR when a downturn looms. Unlike digital advertising, turning on the “PR spigot” won’t instantly increase sales. Gain an edge over competitors.

Comparison 296

Comparison Advertising Advertising Reputation 296

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. Just as with targeted advertising, data is the holy grail of ad tech PR. You can see this by taking a quick look at the evolution of the Lumascape –every year it grows. Clients need to speak.

How To 241

How To Advertising Advertising Data 241

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

International 148

International Internal Tools Software 148

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. This creates a large pool of talent for all marketing, PR, advertising and communications companies. million (84.6% of population) Facebook : 26.59

Print 100

Print Marketing Instagram Newspapers 100

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

Given that each story angle is different and every organization has its own internal structure, most can benefit from a deep media spokesperson bench that extends beyond the C-suite. Yet CEOs aren’t always available for interviews, and depending on a company’s size, they are most appropriate only for specific opportunities. .

Media 323

Media Interviews Financial Construction 323

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile.

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. Good internal communications helps manage change. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off.

Banking 327

Banking Financial Employee Technology 327

5W PR

JANUARY 26, 2025

Successful D&I initiatives begin with examining internal practices and culture. Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications.

Strategy 78

Strategy Brand Branding Employee 78

5W PR

JANUARY 7, 2025

This can be achieved through targeted advertising on social media platforms or search engines. Collaborate with international travel agencies and online booking platforms to reach a wider audience. Provide information and booking options in multiple languages to cater to international visitors.

Hotels 78

Hotels Local Marketing Engineering 78

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. 8 billion will be spent on native advertising/sponsored content this year @bigal123 #PRSAICON #contentmarketing. — PR Newswire (@PRNewswire) October 25, 2016.

Conference 120

Conference International Internal Data 120

ImPRessions - Crenshaw Communications

JULY 2, 2019

For years, advertising and PR firms have touted their “independent” status. You can argue that it’s only in rare cases that it becomes a meaningful selling proposition or internal cultural statement. As the national holiday approaches, it’s a fitting time to consider what independence means in the world of PR agencies.

Agency 259

Agency Creativity Internal International 259

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials. Offer honest feedback.

Publicity 334

Publicity How To Product Launch Agency 334

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Take charge of packaging results to share internally with the decision-makers who can approve the next round of PR funding.

Publicity 256

Publicity Brand Branding Storytelling 256

Onclusive

JULY 7, 2021

That’s why it’s important to measure whether your messaging is resonating—internally and externally with stakeholders including employees, management, customers, partners and the media—and how your messaging is influencing actions. What people do online — search for, buy, etc. — One such customer (who will go unnamed!)

Brand 370

Brand Branding SEO Engineering 370

PRSay

NOVEMBER 25, 2024

Businesses of all types hire interns for strategic communications, social media and public relations. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Company press rooms and investor pages are good resources for this information. Think beyond PR firms.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. It’s a primary communications channel both internally and externally. What is an Integrated PESO Model? The PESO model takes the four media types —paid, earned, shared and owned—and merges them together. Paid Media. Earned Media. Shared Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Prowly

FEBRUARY 20, 2025

FIND OUT WHAT OTHERS SAY ABOUT YOUR BRAND Difference between internal and external communication Communication typically happens on two levels: internally, with your team and key stakeholders, and externally, with the general public, the press, other businesses, etc. Stakeholders: Internal employees and shareholders.

Writing 104

Writing Communications How To Internal 104

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering.

Media 294

Media Trade Shows Travel Interviews 294

Deirdre Breakenridge

MAY 8, 2017

Lowest ranked were digital and traditional advertising. No doubt, the perception of traditional advertising would have been different a decade ago. Digital marketing and social media closely followed in the rankings of importance, with traditional marketing next. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

What does this mean for digital advertising? Any business can ensure that its pieces are seen by those who matter most: clients, prospects, referral sources, alumni, colleagues, internal staff, and, of course, the media outlets that influence different segments. How can marketers cope? What does it do for publishers?

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR intern’s guide to agency lingo. Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Let us know @CrenshawComm.

Agency 192

Agency Internal International Pitching 192

Agility PR Solutions

NOVEMBER 16, 2022

The staff resignations, advertiser departures, account suspensions and trending racist and discriminatory language are pushing internal discussions about social change organizations’ futures on the platform. Do you stay […]. The post Should you leave Twitter?

Twitter 170

Twitter Policies Advertising Advertising 170

Onclusive

JANUARY 20, 2020

I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way. They will also have experience trafficking advertising — especially targeting media, which is an element of amplifying earned media. Secondly, don’t overthink it.

Marketing 195

Marketing How To Measurement Advertising 195

Business Wire

FEBRUARY 2, 2018

Then identify those internal and external experts who can speak to the value of your organization. The reality is, if you want to guarantee people see your information in Facebook, and you have not yet built up your community or news-sharing army, the fastest way to do this is through paid advertising options. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. It’s become an International dial tone, like the internet itself, like your phone service or your AM, FM, and Ham Radio spectrum. So what does this signify for the future of Twitter? Chris Abraham Gerris. Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. So what does digital marketing growth have to do with PR? ” 4.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. International Harvester, National Semiconductor, Four Phase Systems and the National Aeronautics and Space Administration.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups. Advising management.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

PRSay

MAY 13, 2022

Rob Culp, Fellow PRSA , is the professional director of the graduate PR and advertising program at DePaul University in Chicago. That, indeed, happens, but students should be prepared for at least two stints as an intern before they are seriously considered for an entry-level position.

Nonprofit 147

Nonprofit Internal International Corporate 147