NewsWhip

AUGUST 9, 2022

One study in Singapore, for instance, found that COVID-19–related misinformation caused people to eat garlic and rinse their nose with saline as a way to avoid the disease at the expense of proven scientific prevention methods, such as social distancing. . Labeling advertising clearly. Avoiding deceptive headlines.

Government 78

Government Journalism Advertising Advertising 78

Sword and the Script

JULY 9, 2024

Below I’ve identified a few journalism statistics that give such perspective – along with some suggestions for taking action. >>> The key for B2B PR is to make it easy: Easy to understand; Easy to interview; and East to get questions answered. eyeballs and by extension advertising), you improve your chances of coverage.

Survey 152

Survey Journalism Report Pitching 152

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors. 3 More Reasons Media Relations is Harder.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. 4) Emphasis on professional journalism. 10 Fundamentals for Successful B2B Media Interviews. Comment: Amen. 5) Factually accuracy over speed of reporting.

Survey 103

Survey Report Media B2B 103

Cision

MAY 8, 2015

Our interviews with planners at several firms bore this out. Scott herself studied painting and printmaking before entering the advertising world. Jesse Dienstag, executive director and head of planning at Golin , studied theater. I worked in advertising before, and my experience in public relations has been tremendous.”.

Creativity 120

Creativity Survey Advertising Advertising 120

Mark My Words

JUNE 15, 2018

The cost of journalism and the will of many people to go into journalism is diminishing dependŠ whatever the rhetoric, the corporate rhetoric has been placed out. And the conclusion of his interview, Aldous Huxley’s interview was, all you need now is money and a candidate who can be coached to look sincere.

Policies 60

Policies Industry Newspapers Interviews 60

Maxim Behar

OCTOBER 19, 2022

They don't go away because they have bad journalism, but because they don't have ads. Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. Host: I had read a study some time ago that television as a phenomenon would disappear completely.

Television 52

Television Wireless Advertising Advertising 52

Cision

APRIL 12, 2016

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. I’ve always been an avid consumer of journalism and loved writing. What drew you to the field of public relations?

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. PR, social media, digital and marketing will continue to overlap, and the line between editorial and advertising will also continue to evolve.

Writing 120

Writing Engineering Journalism Analytics 120

Mindful Marketing

JULY 4, 2020

Major corporations such as Unilever are also using facial expression technology in the labor market to assess job candidates’ facial and linguistic performance against information compiled from successful prior interviews. Consequently, machine learning can perpetuate racial biases that exist in society.

Marketing 74

Marketing Pharmaceuticals System Policies 74

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. Credit to social media guru Steve Farnsworth who captured the debacle as a case study. The Wall Street Journal Bombs at BuzzFeed-like Storytelling. Meet Max Swisher. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

Solo PR Pro

AUGUST 2, 2022

Courses taught: Introduction to Public Relations, Public Relations and Advertising Writing, Health Communications, Non-profit Communications, Special Topics: Bateman PR Campaigns. I said I would, and she put me in touch with the assistant dean, I went in and interviewed, and got the job. Makes me (almost) want to go back to school.

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Advertising value equivalent (AVE) is at the sharp end of this issue. has been exploring in her work on women in journalism. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Sword and the Script

OCTOBER 17, 2017

Her interview here is nothing short of exceptional. love awards and accolades” which are an “elaborate scheme to sell advertising”. If you are a lawyer, I’d bet you lunch your marketing team will read this interview and nod their heads in agreement. We are a self-regulated profession and our own worst enemy. b) Legacy Inertia.

Marketing 69

Marketing Ethics Interviews Meeting 69

Maxim Behar

OCTOBER 15, 2023

Yeah, that was the first form which then evolved into me doing journalism. When I got my degree in foreign trade, my dad told me that I was not built for a salesman and I should focus on journalism and writing, which I love. Maxim: I decided to do advertising. Then a guy from America came to interview me. I said, "Sure."

Newspapers 59

Newspapers Meeting Ethics Social Media 59

PR Conversations

FEBRUARY 28, 2018

Analysis based on interviews with 40 CEOS highlights that “CEOs frequently return to the idea that communication directors urgently needed to enhance their core leadership skills. We can see this with resistance to abandon the flawed advertising-equivalent measuring of media coverage, for instance.

Training 65

Training Ethics Data Analysis 65

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. Yet, Erik’s perspective isn’t only limited to journalism. It used to be that one would study the works of people who had been giants in the field and who had become so through the strength and success of their work.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

wiredPRworks

AUGUST 2, 2016

AMA CEO Russ Klein Marketer’s Confidence Interview. What one key finding in the study surprised you most? I’m honored to have interviewed him and am delighted to introduce Russ to you!! Klein was responsible for the most highly recalled advertising campaign ever measured by Nielsen’s IAG Research; "Whopper Freakout”.

Leadership 40

Leadership Survey Enterprise Conference 40

PR Conversations

MAY 24, 2016

Why the women interviewed by Liz Bridgen choose not to develop their careers elsewhere in the occupation is not clear. In 2003, a British study jointly funded by (then) Institute of Public Relations and the Department of Trade and Industry noted “a cultural expectation that PR practitioners move jobs every 2-3 years”.

Publicity 41

Publicity Agency Study Mobile 41

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. She’s done an extensive survey and in-dedpth interviews.

Sports 0

Sports Leadership International Internal 0

ImPRessions - Crenshaw Communications

JULY 27, 2021

I became interested in PR because I was looking for fields adjacent to journalism, so I assumed there would be plenty of research involved to go along with writing. And that doesn’t mention studying reporters’ work when making briefing sheets, where we document their histories and interview style. PR is not marketing.

Conference 368

Conference Pitching Agency Writing 368

Sword and the Script

AUGUST 13, 2024

Should you advertise against your competitors? Customers star in the ultimate “case study” Cybersecurity software are hard to promote because no one wants to talk about them. Talk to customers and practice what you preach Start a podcast – and then interview people you wish would be your customers. Ads made $$.

Creativity 98

Creativity B2B Examples Marketing 98

PR Conversations

JULY 5, 2016

In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. It will study how to police the profession.” Asia Pacific Public Relations Journal, 15 (1), 23-36. Part 4: Conducting historical interviews in a transparent age by Heather Yaxley.

Ethics 40

Ethics Meeting Software Policies 40

PR Conversations

JULY 5, 2016

In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. It will study how to police the profession.” Asia Pacific Public Relations Journal, 15 (1), 23-36. Part 4: Conducting historical interviews in a transparent age by Heather Yaxley.

Ethics 40

Ethics Meeting Software Policies 40

Maxim Behar

MAY 31, 2021

The world-renowned PR expert Maxim Behar was interviewed for MeTV , the first Indian / South Asian TV Channel from Australia, by Sukruti Narayanan, the MeTV Director of Public Relations and Business Growth. And then, I became a journalist, although I studied International Business and graduated in Prague, the Czech Republic.

Newspapers 52

Newspapers Social Media Ethics Travel 52

Ishmael's Corner

APRIL 14, 2015

A study by psychologists at the University of Cambridge shows that people are able to act against their natures when the situation calls for it. Will Advertising Disappear? Nieman Lab conducted a terrific interview with Tom Standage who heads the digital side of The Economist. It’s a terrific read.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Sword and the Script

DECEMBER 26, 2023

There’s a whole lot of work that has to happen before that point – environmental studies, permitting, digging – and many other preparatory steps that are essential to get to the point where you can actually lay the pipe. PR people and the clients they represent may see a return to the good old phone (or Zoom) interview.

Writing 194

Writing Communications Marketing B2B 194

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. We do not live in said ideal world.

Blogging 73

Blogging Twitter Facebook Measurement 73

Buzzstream

MAY 2, 2024

The next is about an emissions study with some colorful graphics. There is a good chance that this site may be open to our study. Find Relevant Journalists on Social Media According to Muck Rack’s State of Journalism report , X/Twitter is still the number-one place journalists go for news. So we can add him to the list.

Digital PR 62

Digital PR Report How To Pitching 62

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. I studied journalism with a few PR courses sprinkled in between at St. After graduating, I lived abroad in Paris and Seoul and landed gigs to write for expat magazines, manage social media platforms, photograph events and interview professionals.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Stephen Waddington

MARCH 15, 2021

How can we encourage potential students to study PR and comms? As a candidate, think about how you can apply curiosity at different points throughout the recruitment process; whilst job hunting, in your covering letter / email and during the interview itself. It is never worth staying! This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 79

Travel Case Study Creativity Advertising 79

Sword and the Script

DECEMBER 8, 2015

Started in 2005 as “The Wall Street Journal this Morning,” and nearly shuttered amid a reorganization in 2014, the show got a second life with an acquisition by Compass Media Networks. One of the more interesting aspects of the programs transition for me has been the advertising model. This Morning with Gordon Deal. (~30

Radio 60

Radio Content Marketing Marketing Education 60