ImPRessions - Crenshaw Communications

AUGUST 30, 2021

If there was a recent senior leadership hire or promotion at your organization, it can sometimes be leveraged into news, or at least background information for later news. Thought leadership. A thought-leadership angle that can garner interest can include commentary on the third-party cookies saga. Meet and greet!

Pitching 333

Pitching Case Study Leadership Data 333

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. That is why this information is so important right now.

Crisis 464

Crisis Publicity Exercises Financial 464

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Sponsored content is often confused with native advertising , but it’s actually a subset of it.

Advertising 334

Advertising Advertising B2B SEO 334

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. Riding The Mobile Advertising Wave Mobile shopping and streaming are at the forefront of mobile-centric advertising strategies. But what does this mean for public relations professionals?

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

JULY 14, 2021

In many cases they support a path to a market leadership position. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Awards in particular can be great ways to generate a morale boost for both leadership and staff.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR program. What does this mean for digital advertising? Here are five of the most common. Traditional Trend Piece.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen.

Social Media 165

Social Media Study B2B Media 165

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

ImPRessions - Crenshaw Communications

JULY 10, 2020

Recent episodes have focused on Newfronts , Big Tech , female leadership ,and the art of networking. . Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Adweek Yeah, That’s Probably an Ad.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Many of our ad tech programs revolve around executive thought leadership content and speaking opportunities. Events like Advertising Week, AdExchanger Programmatic I/O, to Cannes are all great opportunities for PR to gain extra exposure for executives. . Top Ad Tech Conferences For PR Exposure.

Conference 319

Conference Privacy Twitter Leadership 319

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. Chris is watching how X continues to shed advertisers – driven in part by the spread of misinformation on the platform. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

Although some call it “free advertising,” public relations isn’t free. A good PR plan communicates business leadership. We wrapped the campaign in a thought leadership banner carried by the CEO, in contrast to competitive banking institutions. It’s not even cheap.

Banking 327

Banking Financial Employee Technology 327

ImPRessions - Crenshaw Communications

JUNE 23, 2020

One of our best and most widely read executive bylines started with a reference to the executive’s young daughter and her reaction to a digital advertising video slogan. The writer quickly moved on to make a point about good and bad digital advertising, and you didn’t need to be a parent to understand his point.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. B2B PR in particular creates a patina of thought leadership and generates interest and awareness. Myth #4: PR is just advertising. PR goes way beyond advertising. Thought leadership strategy. Handpicked Related Content.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203

Publicity Marketing Advertising Advertising 203

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. It does so by accounting for the effects of controllable elements like advertising and pricing, as well as semi-controllable things like PR or sponsorships. A new approach.

Media 243

Media Analysis Measurement Advertising 243

ImPRessions - Crenshaw Communications

JUNE 27, 2022

Brands can also use social media channels to share thought leadership insights. Last month, our client Innovid put out an annual benchmarks report examining key trends in streaming CTV advertising and more. Capturing interest from followers can also strengthen a brand’s relationships with key press.

Social Media 322

Social Media Data Report Leadership 322

PRSay

JANUARY 3, 2025

A separate Forbes analysis found that consumers often have negative reactions to AI-generated content, and many (especially Millennials and Gen Z) can easily spot it in advertisements, email copy, social media posts, and calls to action. That doesnt mean PR professionals should avoid these tools entirely.

Trends 97

Trends Brand Branding Publicity 97

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. It does so by accounting for the effects of controllable elements like advertising and pricing, as well as semi-controllable things like PR or sponsorships. A new approach.

Media 221

Media Analysis Measurement Advertising 221

Onclusive

AUGUST 16, 2021

Followed closely by owned media, earned media continues to be the most trusted form of advertising compared to paid media. We can all agree that earned media content is king when it comes to building brand reputation—your biggest brand asset. Read how earned media is key to showcasing business impact and ROI.

Measurement 195

Measurement Strategy Media Leadership 195

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

In the media business, we talk a lot about how brands can get into those conversations through advertising. That engagement presents prime opportunities for branding and thought leadership. Only then can we understand where brand conversations and messages make sense. But what about PR?

Trends 320

Trends Mobile Twitter Consumer 320

Deirdre Breakenridge

DECEMBER 5, 2017

Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. She teaches courses in public relations and advertising. A Guest Post By Marlene S.

Internal 208

Internal International Ethics Journalism 208

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. 8 top tech events for thought leadership. Advertising Week NY, September 23-26, New York. Deadline is May 1.

Conference 173

Conference Leadership Sports Policies 173

Sword and the Script

JANUARY 21, 2025

There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Most of these are focused on marketing, communications, leadership and psychology. Most of the social media platforms have courses you can take on their advertising products.

Google 156

Google Course Survey YouTube 156

ImPRessions - Crenshaw Communications

NOVEMBER 5, 2022

Advertising intelligence and sales enablement platform MediaRadar recently released data detailing a significant pullback by Twitter advertisers in response to Elon Musk’s leadership. Think Twitter’s a potential dumpster fire for marketers right now? You’re not alone.

Twitter 156

Twitter Advertising Advertising Leadership 156

Axia PR

JANUARY 5, 2021

Ken is an experienced certified coach, who helps corporate (and agency) leaders, senior executives, and managers, usually in the public relations, marketing, advertising, and/or related communications functions, achieve and surpass their organizational, career, and personal goals.

Leadership 118

Leadership Advertising Advertising Corporate 118

Sword and the Script

NOVEMBER 21, 2023

This is cited ahead of leadership quality (76%) and technological innovation (72%).” All the other factors considered – leadership, innovation, profitability, sustainability, and employees – all influence the awareness and strength of a brand. Comment: A brand is a promise. It’s a perception. It exists in our minds.

Financial 173

Financial Marketing Survey B2B 173

ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. As the conferences and awards manager at Crenshaw, I spend a lot of time helping our B2B tech clients win thought leadership speaking gigs at conferences.

How To 232

How To Conference B2B Advertising 232

ImPRessions - Crenshaw Communications

JUNE 19, 2018

Public-speaking engagements are a strong component of a good B2B PR thought leadership plan. Don’t advertise your brand. Most thought leadership panels are created with the tacit – or stated – understanding that they are not meant for commercial purposes.

B2B 178

B2B Trade Shows Leadership Conference 178

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Gerry served in leadership positions at Producers Forum Inc., Patti is also Forbes contributor and public speaker. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

PRSay

NOVEMBER 25, 2024

Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. A part-time role in spring or fall can provide valuable experience and may even be less competitive. Consider smaller organizations and campus roles. Look for internships on campus or with local small businesses, boutique firms and nonprofits.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Cision

AUGUST 22, 2017

That messaging should be consistent across all channels: your website, your marketing strategy, advertising, sales, customer service. I know that these two are mentioned in every article about leadership (or marketing, or customer service, for that matter), but there’s a good reason they are. Everything. Maintain Maniacal Focus.

Company 267

Company How To Employee Customer Service 267

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. GE’s mantra: “We Bring Good things to Life.”

Insurance 204

Insurance Insurance Advertising Advertising 204

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. We invest a lot in earned media because this is precisely how you build trust and corporate. Improving the overall marketing ROI.

Marketing 195

Marketing Measurement Advertising Advertising 195

Cision

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year.

Infographics 266

Infographics Brand Branding Video 266

Cision

SEPTEMBER 28, 2017

“The days of giving digital a pass are over,” P&G’s Chief Brand Officer Marc Pritchard said at the Interactive Advertising Bureau’s Annual Leadership Meeting , urging the rest of the industry to follow their lead. The result was an all-boats-rise in the advertising market. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230