Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

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Social Media Viral Crisis Management How To 113

PRSay

MARCH 11, 2019

And if you’re a business software brand that doesn’t normally consider their product visually interesting, don’t count out Instagram stories as a possible place to advertise, suggests thecompany10. According to thecompany10, “Who can say exactly why a video or story goes viral?

Trends 151

Trends Communications Employee Enterprise 151

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

Infographics 235

Infographics Case Study Content Marketing Video 235

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. One tactic that supports that positioning is a thought leadership event. Brands must earn the trust of customers, and that’s where good PR can play a role.

Education 120

Education Leadership Viral Consumer 120

ImPRessions - Crenshaw Communications

MAY 15, 2018

First statements say a lot about what a brand stands for, and they reflect on the quality of its leadership. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Five crisis PR first responses.

Crisis 136

Crisis Privacy Airlines Facebook 136

Buzzstream

NOVEMBER 21, 2024

In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out. Then, a roundup of dozens of campaigns categorized by reactive PR, product PR, data-led PR, creative PR, and thought leadership. These are the ones that provide actual value. These days, you can’t miss Mark.

Digital PR 62

Digital PR SEO Web Resources 62

PRSay

OCTOBER 25, 2017

Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In What’s driven the convergence of PR + marketing + advertising? In corporate America, what gets measured gets funded,” said Raskopf, referring to the 3 million hits on the video.

Social Media 120

Social Media Conference Media Corporate 120

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Newsjacking is a media strategy where a brand capitalizes on viral news stories to market itself. What is Native Advertising? What is Viral Marketing? What is Thought Leadership

Viral 52

Viral Crisis Communications SEO Reputation 52

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. GR8 thought leadership insights from Jeff Sheehan Be Engaged! Ted Coiné – @tedcoine. Coach and author on #SocialCEO. CMO of Meddle.it.

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Social Media Twitter Media Nonprofit 120

5W PR

DECEMBER 19, 2023

Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t. The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media.

How To 78

How To Ethics Measurement Creativity 78

PRSay

FEBRUARY 21, 2018

Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. What are some examples of brands using their Olympic advertising platforms effectively? I wouldn’t say it’s an attention-grabbing ploy, as it it provides a deeper fan experience.

Sports 94

Sports Communications Viral Fashion 94

Buzzstream

OCTOBER 23, 2024

And, but before that, to be honest, my, my love for marketing is much more on the like brand and advertising side. And, as I mentioned earlier, when I think about the SEO niche, I’ve always been more of an advertising and pure marketer by heart, but I just happened to learn SEO as the first tangible work skill in my early career.

SEO 62

SEO Study Branding Brand 62

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 83

Social Media Pitching Media LinkedIn 83

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Influencer approach.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

Lauri Pehar Borsh

APRIL 30, 2014

Absent the hard sell, “social media network broadcasting” allows for the opportunity to engage with people on a number of levels, from personal interaction to thought leadership. During this process, audiences will also share your content with their audiences, who may also then share with their audiences and so on.

Social Media 60

Social Media Pitching Media LinkedIn 60

NewsWhip

MAY 12, 2021

We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that. But, in the war room, we just want to monitor what people are saying about our brands, about the other advertisers. So, we are really using tools like NewsWhip to monitor how big is the conversation?

Trends 78

Trends Branding Brand Reddit 78

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Webinars are extremely effective because they: Demonstrate your brand’s thought leadership. Their finger-stopping content went viral – earning over 500 global media placements culminated with over 300 million impressions.

Infographics 72

Infographics Case Study Video Survey 72

Buzzstream

MAY 2, 2024

And if we could tie together that theme of inflation and homeowners insurance and create an interesting report or narrative in that topic space, like that would be a piece of content that would go pretty viral and do well, like in the media. And so on, we’re a small startup without like huge advertising budgets.

Internal 118

Internal International Insurance Insurance 118

ImPRessions - Crenshaw Communications

JUNE 8, 2022

Leadership positioning. While generating stories in the press is one way to position someone as a leader to watch, there are other ways to execute a successful thought leadership program. Check out this piece on various ways PR can support thought leadership programs. . What PR Is Not: Paid Advertising. The lesson?

Publicity 334

Publicity Advertising Advertising Leadership 334

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. However, if the crisis is more public relations related, such as an offensive advertisement or tweet, then a popular blogger or someone who can appeal to millennials would be better suited. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. It’s one of the few advertising options where the more-specific you are about who you are trying to reach, the more cost-effective your campaign can be.

Social Media 40

Social Media Media Storytelling Local 40

Buzzstream

JANUARY 7, 2025

With this in mind, we could see an outcome where coverage is paid for, where we veer into paid-for advertising. By focusing more on down-funnel metrics, PR teams can demonstrate their impact in terms that resonate with leadership and justify budgets. This is fine if the link is attributed in the correct way for Google.

Digital PR 62

Digital PR Report SEO Data 62

Prowly

FEBRUARY 26, 2025

Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Since he established credibility and thought leadership first, he attracted media attention naturally, making him a frequently quoted expert in the industry. Creating ongoing narratives while focusing on online channels.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

JULY 25, 2017

The story went viral as news organizations picked up the story. To my astonishment, the audio recording on USA Today was preceded by an advertising spot by NBC for a premier golf championship. In my mind, this is an example of just how dark, twisted and distant advertising has become with automation. Still, I clicked through.

Advertising 67

Advertising Advertising Viral Video 67

Mindful Marketing

SEPTEMBER 30, 2024

Likewise, the appetite for influencer content, such as Jools Lebron’s “Very demure, very mindful” viral videos, was just starting to grow. TikTok didn’t exist in September 2014, when I wrote “ CVS Quits Smoking ,” the very first article on MindfulMarketing.org.

Ethics 115

Ethics Marketing Pharmaceuticals Conference 115

MaccaPR

AUGUST 26, 2015

Examples include: The World of Coca-Cola in Atlanta, Georgia, puts on display the soft drink brand’s old advertisements and bottle memorabilia, as well as a vault containing the secret formula. We went on to interview Helgeson, his son, his father, a half dozen retired employees and current leadership. Source: Maccabee.com ).

Corporate 48

Corporate Examples Storytelling Branding 48

NewsWhip

MAY 27, 2021

Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. You can simply build your own thought leadership by raising your hand, pressing a button, and asking a smart question or sharing some authentic point of view.

Healthcare 78

Healthcare Storytelling Communications Local 78

Flatiron Communications

NOVEMBER 28, 2018

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. advertisers sound off: [link].

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Facebook Public Affairs Crisis Crisis Management 44

Scott Public Relations

NOVEMBER 10, 2022

what we really need not is leadership, not ……” “We must always protect the right of Americans to report misdeed or illegal acts, especially in government.” That’s the kind of communication that goes viral. It’s getting tiresome to hear these nonsensical exaggerations and no real leadership or solutions. Here we go again.

How To 52

How To Insurance Insurance Ethics 52

Shift Communications

MARCH 25, 2015

I’ve never worked in a place where my colleagues – leadership and junior staff alike – are so willing to do what they personally can to further my professional growth. Creativity only exists in advertising.” – Stephanie Chan , SHIFT NYC. Advertising is often associated with clever Super Bowl commercials and crazy viral stunts.

Marketing 60

Marketing Advertising Advertising Pitching 60

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. John Avlon: It’s delayed advertising but still an operational conversation.

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Report Media Advertising Advertising 225