5W PR

APRIL 16, 2025

Understanding Cultural Context in Wellness Marketing The foundation of culturally sensitive wellness branding starts with thorough market research and local partnerships. Local partnerships prove invaluable for authentic cultural integration. In India, they incorporated yoga sequences familiar to local practitioners.

Branding 78

Branding Brand Marketing Local 78

PR for Anyone

MARCH 24, 2020

Be Newsworthy My biggest piece of advice when it comes to publicity is to start locally. Local media loves to cover stories about local businesses. Those are all topics that interest local media. An accountant can talk about new tax laws and what that means for local businesses. Make your business newsworthy.

Publicity 331

Publicity Television Local Pitching 331

Cision

OCTOBER 5, 2016

But what’s been really interesting is Pokemon Go’s marketing potential for local businesses. The concept here is to give sponsors and advertisers more insight into how their branded content is performing, as well as help Facebook users know that content is basically advertising. What better audience to capture?

Trends 319

Trends Content Marketing Branding Brand 319

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

Advertising 133

Advertising Advertising Real Estate Travel 133

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Targeting local and small businesses. Looking to build brand awareness?

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

APRIL 14, 2020

The abrupt shutdown of normal work and social life has caused many companies to pull back in their advertising and PR. But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. They’ve even delivered 100 pies to my local hospital in NJ earlier this month!

Hotels 282

Hotels Branding Brand Guidelines 282

5W PR

JANUARY 17, 2025

Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Share the histories of local artisans, the passion of chefs for their regional cuisine, and the insights of knowledgeable guides.

Tourism 78

Tourism Travel Marketing Local 78

5W PR

SEPTEMBER 14, 2020

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88

Local Marketing SEO Mobile 88

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Consider The Impact on Local Communities. Here are some tips to both landing media interviews and making sure they’re successful.

Media 294

Media Trade Shows Travel Interviews 294

Cision

OCTOBER 6, 2016

Also, it’s important to recognize that advertising and promotion are just the very tip of the iceberg when it comes to branding; the brand really comes to life every day with product design and delivery, quality, service delivery, customer outreach. What do you think are the biggest communication mistakes brands make?

Storytelling 308

Storytelling Local Airlines Technology 308

5W PR

NOVEMBER 27, 2024

Consider paid advertising to reach a wider audience and target specific demographics. Partnering with Local Businesses Collaborating with local businesses can enhance the destination casino’s appeal. Cultivate relationships with local and national media outlets and share news and announcements through press releases.

How To 78

How To Marketing Hotels Local 78

Bianchi Biz Blog

DECEMBER 5, 2024

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. Get to know the local media landscape: As a country of 5 million people, Ireland’s media sector is relatively small.

Radio 83

Radio Sports Marketing Local 83

Bianchi Biz Blog

JANUARY 16, 2025

This creates a large pool of talent for all marketing, PR, advertising and communications companies. Online: 6,998,000 Print, Weekday: 1,563,000, Print, Weekend: 1,780,000) CTV : Canadas largest private broadcaster, it owns several local stations, a 24-hours news channel and has a national station as well.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

NOVEMBER 25, 2024

Demonstrate a commitment to the local community through charitable initiatives or partnerships. Utilize social media, content marketing, and paid advertising to reach the audience and maintain the brand’s visibility. Explore targeted advertising campaigns to reach the ideal customers.

Hotels 78

Hotels Crisis Marketing Policies 78

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. In PR, paid media is social media advertising, sponsored content, and email marketing.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

JANUARY 21, 2025

The Power of Focused Reach When MAC Cosmetics wanted to connect with makeup enthusiasts in specific metropolitan areas, they partnered with local beauty nano-influencers rather than national names. Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Cision

JULY 5, 2016

Pay the man (“Pay” = buy advertising, “the man” = Facebook). At extreme scales (hyper-local and large-scale), Facebook’s organic reach may have had an impact on sales or awareness. Most businesses who use Facebook to communicate with audiences already promote posts or explicitly advertise on Facebook.

Facebook 216

Facebook Advertising Advertising Mobile 216

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

For example, Street Fight covering local marketing, commerce and advertising may not generally be considered a top-tier outlet, but for our client Uberall , Street Fight is a very valuable trade and always gets the attention of audiences who count. .

Media 310

Media Retail B2B Journalism 310

PRSay

NOVEMBER 5, 2021

The traditional notion of “bad press” is negative coverage in a reputable journalism outlet that exposes legitimate complaints about a company — for example, coverage of a shareholder lawsuit, or a scandal about workplace conditions in a local or national newspaper. PR teams have been handling these kinds of events for years.

Communications 190

Communications Journalism Advertising Advertising 190

PRSay

NOVEMBER 25, 2024

Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Look for internships on campus or with local small businesses, boutique firms and nonprofits. A part-time role in spring or fall can provide valuable experience and may even be less competitive.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

ImPRessions - Crenshaw Communications

JULY 14, 2021

A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known.

B2B 334

B2B Company Case Study Conference 334

5W PR

DECEMBER 25, 2024

Ensure that all marketing activities comply with local and national alcohol advertising laws and regulations. Consider building long-term partnerships with key influencers. This can lead to deeper relationships, more impactful collaborations, and increased brand loyalty.

Industry 78

Industry Guidelines Marketing Creativity 78

Shift Communications

NOVEMBER 5, 2014

Virtually everything in marketing, advertising, and PR is measurable. For example, if I get a small mention in the local newspaper about SHIFT Communications that doesn’t have attribution, a clickstream, or a call to action, it would take an extensive research project to find out the true impact of that article.

Measurement 159

Measurement Insurance Insurance Newspapers 159

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. PPC – PPC stands for Pay Per Click and is an advertising principle where advertisers pay sites like Google whenever users click on their ads.

SEO 211

SEO Tools Engineering Google 211

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. If you’d like to find out more about how you can monitor your brand, check out our networks here.

Advertising 78

Advertising Advertising Branding Brand 78

Sword and the Script

JANUARY 21, 2025

Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. Most of the social media platforms have courses you can take on their advertising products. This is where Libby comes in.

Google 157

Google Course Survey YouTube 157

5W PR

APRIL 12, 2025

Water parks offering morning yoga sessions and meditation classes report increased repeat visitation rates among local residents. Successful water parks now employ comprehensive digital strategies that include influencer partnerships, user-generated content campaigns, and targeted advertising. times higher than industry averages.

Trends 78

Trends Strategy Publicity System 78

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. The combination of corporate oversight and local adaptability is key to franchise marketing success. A strong brand message is essential for any successful marketing strategy.

Marketing 52

Marketing Storytelling Local Measurement 52

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. At Crenshaw, you work with a variety of brands and businesses.

Communications 253

Communications Data Local Survey 253

PRSay

NOVEMBER 18, 2021

The report recommends that leaders, journalists and advertisers commit to “adopting new (or restoring established) norms that prioritize fact-based communication and avoid repeating falsehoods, especially in spheres in which disinformation can cause immediate and substantial harms, such as threats to public health or undermining elections.”.

Social Media 190

Social Media Report Media Government 190

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t email an invitation to a local speaking gig. It’s possible an email newsletter could interrupt. (If

Blogging 183

Blogging Comparison eBook Case Study 183

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. All your news are not necessarily news-worthy.

Marketing 90

Marketing Pinterest Radio Instagram 90

Stephen Waddington

JUNE 13, 2019

Advertising-supported media has been affected by widespread job cuts including around a dozen people at digital-born BuzzFeed. The local and regional sector that has been hit hardest with the net closure of 245 local news titles in the last 13 years according to Press Gazette research.

Print 115

Print Media Newspapers Local 115

Agility PR Solutions

SEPTEMBER 11, 2023

New research from collaborative advertising platform Tiger Pistol explores a growing trend across the marketing landscape—a significant shift towards in-house agencies, offering insights into how external agencies can navigate this challenge by leveraging local social advertising to unlock new revenue streams, expand their client base, and drive new (..)

Agency 110

Agency Marketing Advertising Advertising 110

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

Publicity 130

Publicity YouTube Advertising Advertising 130

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

Prowly

APRIL 11, 2025

Over-promising in advertisements and making unrealistic promises devalues your brand in the long run. Whether you're responding to comments on social media, participating in local events, uplifting local communities, or simply creating spaces for honest conversations online, all of these moments add up.

Reputation 104

Reputation Measurement Report Branding 104