5W PR

JANUARY 21, 2025

The Power of Focused Reach When MAC Cosmetics wanted to connect with makeup enthusiasts in specific metropolitan areas, they partnered with local beauty nano-influencers rather than national names. Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

APRIL 12, 2025

Water parks offering morning yoga sessions and meditation classes report increased repeat visitation rates among local residents. Successful water parks now employ comprehensive digital strategies that include influencer partnerships, user-generated content campaigns, and targeted advertising. times higher than industry averages.

Trends 78

Trends Strategy Publicity System 78

5W PR

DECEMBER 25, 2024

Establish measurable KPIs to track the success of the campaign. Ensure that all marketing activities comply with local and national alcohol advertising laws and regulations. This maximizes the impact of the campaign and ensures that the message reaches the right people.

Industry 78

Industry Guidelines Marketing Creativity 78

Cision

NOVEMBER 11, 2016

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. In the near future, I do see an increase in measurement, metrics, and quantifying value.

Communications 253

Communications Data Local Survey 253

Konnect Agency

FEBRUARY 27, 2025

For local businesses, this message is even more critical, positioning the franchise as a trusted, indispensable part of the community. The combination of corporate oversight and local adaptability is key to franchise marketing success. Set Measurable Goals and Track Key Metrics You may be data-driven, but are you SMART with your data?

Marketing 52

Marketing Storytelling Local Measurement 52

Sword and the Script

JANUARY 21, 2025

Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. Most of the social media platforms have courses you can take on their advertising products. This is where Libby comes in.

Google 157

Google Course Survey YouTube 157

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” That depends on whether you are a local business or have clients and customers all over. Alignable has local groups you can connect with. Look for local groups on MeetUp.

Small Business 213

Small Business Fashion Groups Local 213

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Consumer Strategy 245

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Data and innovation leads for Hill+Knowlton Strategies in the Middle East, Africa, and Asia joined NewsWhip’s CEO Paul Quigley for a special panel session on the Pulse to talk about navigating multiple market nuances to be locally relevant at scale.

Consumer 78

Consumer Measurement Local Data 78

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. This is the great debate in PR: how do we measure what we do and prove its value? Jody joins the agency with an extensive background in communications.

Enterprise 227

Enterprise Agency Radio Fashion 227

Rock the Status Quo

AUGUST 19, 2015

These are vanity metrics, and a great explanation for why breaking news is gradually becoming more about repurposing entertainment currently popular on social media, instead of local news. What would happen if success of a story for a local news station were measured on local impact?

Local 100

Local Journalism Infographics Social Media 100

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Stephen Waddington

MAY 17, 2020

Our local fish and chip shop reopened on Wednesday. Government The digital democracy has been a long time coming - democracy will finally digitise, both in central and local government, and citizen voting. We need local, decentralised responses to arts, culture, education and transport. Photo by sfe-co2/iStock / Getty Images.

Tourism 118

Tourism Fashion Retail Travel 118

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Reassess your measurement. Revisit your segmentation.

Resources 120

Resources Measurement Technology Examples 120

Katie Paine's Measurement Blog

FEBRUARY 23, 2024

So, we figured we jump on the award-season bandwagon by brining back our Measurement Menace of the Month awards. The Measurement Menace award began in 2010 after the PR industry came together and established the Barcelona Principles which set out standards for best practices in measuring the effectiveness of PR and communications.

Sports 52

Sports Measurement Course Examples 52

Cision

NOVEMBER 1, 2016

We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. The PESO model involves measuring and analyzing your results.

How To 120

How To Software Analytics Google 120

5W PR

JULY 11, 2018

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. The ALS Ice Bucket Challenge went from a local phenomenon centered around Boston, Massachusetts but went international in a couple weeks.

Measurement 149

Measurement Education Social Media Film 149

Cision

APRIL 26, 2016

The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits. What drew you to the field of public relations and communication? What is the best lesson about PR you’ve learned throughout your career?

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

5W PR

OCTOBER 20, 2023

Localization Consider localized marketing campaigns. Localization goes beyond language. This includes diverse models, actors, and real customers in the advertisements. Measuring cultural impact Use analytics to measure the impact of multicultural marketing efforts.

Strategy 78

Strategy Marketing Local Groups 78

5W PR

OCTOBER 10, 2024

Influencer endorsements are often more persuasive than traditional advertising, coming from trusted sources.  Community Relations Engaging with local communities enhances a brand’s reputation and creates goodwill. Measurement and Evaluation To ensure the effectiveness of PR efforts, tracking and measuring results is essential.

Consumer 78

Consumer Brand Branding Crisis Management 78

5W PR

OCTOBER 9, 2024

Community relations is all about building positive relationships with local communities. Pay-per-click (PPC) advertising is paid advertising on search engines and social media platforms. Measure Success Establish key performance indicators (KPIs) to measure the success of integrated PR and digital marketing campaigns.

Marketing 78

Marketing Engineering Crisis Communications SEO 78

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 150

Software Case Study Advertising Advertising 150

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. In addition, more content for social media meant more opportunities to measure the strength of Coca-Cola’s messaging. What’s driven the convergence of PR + marketing + advertising? Social media.

Social Media 120

Social Media Conference Media Corporate 120

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Measuring up, Marsha.

Data 78

Data Newspapers Analytics Measurement 78

Waxing UnLyrical

AUGUST 16, 2012

Can you have a competition that measures how “good” your social media is? The Business Journals are a consolidated group of business media sources providing local business news in 43 cities. Each bracket consists of 64 teams in the original categories, but on a national rather than local level. The local tournament.

Journalism 78

Journalism Local Social Media Twitter 78

Waxing UnLyrical

OCTOBER 19, 2010

With Google Instant turned off, you come up with results for small local organizations including Washington Adventist Hospital Volunteer Services and Silver Spring Volunteers. While I have great respect for these two organizations, they are not local to my search. Pay-per-click (PPC) advertising costs might increase.

Google 104

Google Nonprofit Engineering SEO 104

The Resolution Blog

APRIL 9, 2019

I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. When we look at the structure of the PESO model, it’s about integrating a whole communications program and making sure it can be measured and linked back to a business’ growth. Then you start to break it down.

Marketing 120

Marketing Analytics Measurement Data 120

5W PR

MAY 20, 2020

The answer to that question can be found in measuring the campaign plan, execution, and results based on a few specific factors. Instead, a clear objective goal should be set that measures the brand at the end of the campaign against where they are before the launch. Podcasts, print advertising, or paid influencers?

Measurement 88

Measurement Print Local Social Media 88

Stephen Waddington

JUNE 9, 2020

Daisy sent out a press release on 7 April to local media contacts and a JustGiving page was set up. No advertising, no sponsorship, no sales promotion or other fundraising efforts. Measure well The true impact of this campaign is demonstrated by the very measurable outcome result that it delivered.

Radio 89

Radio Skype Print Local 89

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Planning and measurement If you work in media relations, COVID-19 could be an extinction event. Our local BBC news programme and even the national idents are based on clips from social media. Digital media is booming.

Government 151

Government Crisis Energy Community 151

Prakkypedia

NOVEMBER 5, 2017

Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. B&T online “focuses on delivering daily intelligence on the marketing, media and advertising industries within Australia and further afield”. Media Week. Media Week in InDaily.

Media 76

Media Journalism Radio Print 76

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. It uses proxies as a measurement of success rather than key performance indicators that are aligned to the organisations that it serves. PR is a social science. It’s a theme that Topi?

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JUNE 18, 2019

43) “I help organizations and individuals improve their communication skills and activities and measure the results.”. I also tell audiences all the great political wins my organization has across the US at the federal, state and local levels.”. 115) “Advertising.”. PR Measurement: A Pulse Check on How Communicators Show Value.

Employee 154

Employee Print Writing Survey 154

Waxing UnLyrical

JUNE 2, 2011

We wanted to use this to to gauge performance, and also set a benchmark against which we could identify our measurable objectives. C: Local and national media. Howie Goldfarb is President and CEO of Sky Pulse Media , an agency focused on helping clients achieve outsize results in measurable bottom-line-impacting ways.

How To 85

How To Pitching Local Interviews 85