ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

JANUARY 15, 2016

Buyers no longer pay attention to traditional advertisements. Will you set up a digital newsroom to host everything or mail out a printed newsletter? For example, Red Bull’s magazine, “The Red Bulletin,” is available in both digital and print versions to appeal to young males, whether on the go or at home.

Journalism 120

Journalism Strategy Brand Branding 120

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Vice magazine, originally a local magazine in Montreal and best-known for local coverage and shock journalism, grew into Vice Media. Layoffs and restructuring are still common practices.

Journalism 120

Journalism Trends Print Local 120

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. For example, Red Bull publishes “ The Red Bulletin ,” a print and digital magazine that offers stories about celebrities, sports, fashion and lifestyle topics.

Journalism 120

Journalism Brand Branding Fashion 120

Cision

JANUARY 21, 2016

For example, Red Bull uses brand journalism every time they publish “The Red Bulletin,” a slick print and digital magazine targeted toward their primary demographic, young males. By not advertising themselves, readers do the marketing and advertising for them. The publication features little, if any, Red Bull products.

Journalism 120

Journalism Brand Branding Content Marketing 120

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 115) “Advertising.”. 115) “Advertising.”. 8) “Consult, coach, teach.”.

Employee 154

Employee Print Writing Survey 154

Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. The colors you use on the web are not the same colors you use for print. You can also look for creative marketing and advertising blogs to expand your frame of reference.

Creativity 150

Creativity Web Social Media Data 150

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Business Standard sold its motoring magazine to Delhi Press. 2,260 crore (~ $364.5M) and is expected to touch Rs.2,938

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

MaccaPR

MAY 3, 2019

Many podcasts combine the audio interview with text – so your audience can consume your messages in both print and audio form. Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. And for God’s Sake, Podcasts are Not Advertising.

Company 113

Company Interviews Print Pitching 113

Cision

APRIL 12, 2016

Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over. There is an element of keeping a pulse on culture and identifying what’s next – while introducing your brand or your magazine editor’s voice into the media conversation in a meaningful way.

Fashion 120

Fashion Pitching Journalism Social Media 120

Presspage

NOVEMBER 6, 2017

Sixty cold calls result in three new magazine subscriptions. What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Conversion: 5 percent. Conversion: 2 percent. Conversion: no idea.

Measurement 97

Measurement Comparison Advertising Advertising 97

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. You can also subscribe to media email updates. Media Week.

Media 76

Media Journalism Radio Print 76

Presspage

APRIL 12, 2018

The print edition of the New York Times alone reaches more people than the Huffington Post, so great newsrooms can still live in this digital environment.” ” Jeff : “Content marketing isn’t much different from advertising – it’s always rainbows and unicorns – nothing but happy stuff.

Company 111

Company Media Journalism Report 111

The Stalwart Blog

DECEMBER 5, 2016

I got really excited when I heard one of my favorite media moguls was launching a new digital publication called "The Outline" taking direct aim at the magazine as we know it. . His latest venture called " The Outline " is described as a mixture of print magazines and Snapchat's Discover section.

Storytelling 60

Storytelling Journalism Print Mobile 60

Konnect Agency

NOVEMBER 26, 2019

You may find yourself reading through your favorite website, magazine, or blog and not even realize that the editorial you are reading 100% paid for by the brand. Publications are getting increasingly more creative with the way in which they print or post paid media.

How To 80

How To Print Agency Social Media 80

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. PR doesn’t work that way. .

Data 78

Data Newspapers Analytics Measurement 78

Beyond PR

JUNE 30, 2016

Community college newsletters or magazines. While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed. Moreover, they usually share each print copy with at least one other person, so distribution is maximized.

Radio 69

Radio Newspapers Print Media 69

PR in High Definition

MAY 31, 2016

Whilst print and online media isn’t ‘dead’ by any measure, it’s certainly had a lot of troubles. We’ve also seen a few publications get into trouble for not making it explicit that certain links are to advertisers and represent commercial links, rather than purely advisory ones, so it’s not an easy path to tread.

Journalism 48

Journalism Print Newspapers Advertising 48

Sword and the Script

MAY 21, 2019

My employer launched a print magazine, website and social presence telling stories about health and community to business audiences, which is still going, BetterTennessee.com. BH: I worked with a Nashville-based PR agency that focuses on advertising agency PR. Since PR has traditionally focused on earned media.

B2B 90

B2B Social Media Company Marketing 90

5W PR

APRIL 11, 2023

This occurs through high-end advertising, product placement, and celebrity endorsements. Instead, they use print magazines, social media, and events. That is why luxury marketing is distinct from regular marketing. Marketing Channels for Luxury Products Luxury brands use targeted channels to market products.

Marketing 78

Marketing Radio Print Consumer 78

5W PR

APRIL 9, 2019

Connecting with consumers offline doesn’t have to entail just another advertising campaign. Traditional Advertising Isn’t Dead. Some advertisers will turn their nose up at the prospect of advertising in a more “traditional” vein, such as a magazine or a billboard. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

PRSay

JUNE 6, 2017

The children’s book audience wants 150 words, the Time magazine reader wants 1,500 and somebody who’s looking for a long-form [piece] might want 15,000 words. Whether it’s websites, traditional print or broadcast, the industry hasn’t completely gotten comfortable with the fact that the headline is often getting to people another way.

Wireless 102

Wireless Radio Storytelling Airlines 102

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. From print to digital. Moved from a quarterly magazine publishing to a bi-weekly electronic newsletter.”. Additional duties.

Communications 148

Communications Crisis Internal International 148

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Blogs, including independent and corporate blogs, can be credible. Because so many journalists are on the platform.

Survey 113

Survey Industry Leadership Study 113

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Advertising makes stories up and shares them.” ” The problem is that advertising is often better at telling stories, but that today people prefer the truth so PR needs to tell its true stories better.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Prohibition

FEBRUARY 25, 2020

There are a number of regulations in place set out by the ASA, (Advertising Standards Authority), that influencers must adhere to such as; telling followers when they have been paid or loaned a product by using ‘#Ad’ clearly on the post and being honest about their relationship with the brand they are promoting.

Marketing 62

Marketing Advertising Advertising B2C 62

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Conference Ethics 52

Bad Pitch Blog

JULY 8, 2008

On top of that, smaller companies feel they don’t need advertising; they need PR for “earned” (free) media. BPB: As digital editor at a print magazine, we have to ask, what''s your opinion on the future of print media? BM: Well, I’m digital editor of a news organization that used to be a print magazine.

Print 43

Print Pitching Twitter Advertising 43

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 76

Blogging How To Print Facebook 76

PR 20/20

OCTOBER 12, 2017

Most of our marketing in the past 50 years has revolved around advertising, or renting space in channels to garner attention and, hopefully, change consumer behavior. I had an opportunity to hear Robert Sperl, editorial director of Red Bull’s magazine Red Bulletin, explain the origin of Red Bull Media House.

Marketing 53

Marketing Enterprise Print Film 53

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. As a marketer, I wrote articles for trade magazines and did a lot of direct mail. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Second, almost everything is now measurable.

Marketing 66

Marketing B2B Print Technology 66

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). GUINNESS WORLD RECORDS Secret #4: Simplicity.

Viral 88

Viral Marketing Guidelines Local 88

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Ted Coiné – @tedcoine. Coach and author on #SocialCEO. CMO of Meddle.it. Founder of #Blogchat.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

OCTOBER 24, 2019

You can promote newsletter subscriptions with pop-up on your website, advertise on social, and incentivize followers with a referral campaign. For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. But building an engaged email audience takes a great deal of time.

Financial 61

Financial Banking Content Marketing Writing 61

Buzzstream

DECEMBER 4, 2024

So I am in this really tricky spot where I have to find something relevant enough so that the link equity and SEO values there, but clearly my really close stuff was like too advertising. With a lot of these other avenues and you got SEO there’s like advertising or influencer marketing. Vince: Yeah. You’re like, yes, sure.

Digital PR 71

Digital PR SEO Agency Pitching 71

Sword and the Script

DECEMBER 5, 2017

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). During a recent visit to a local range, I noticed the book on the counter for $24.99.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69