Buzzstream

MARCH 12, 2020

We click through to a website we know will interest us — whether it be a news article, a video, or a blog post — and we’re immediately confronted with some kind of marketing tactic. And as marketers, we often cite email as the best way to reach our customers. Social Media and Influencer Marketing . Would You Rather?

Advertising 131

Advertising Advertising Marketing Privacy 131

Agility PR Solutions

FEBRUARY 21, 2023

Advertisers all want to score a touchdown, but many will just settle for field goals. In other words, these advertisers may enjoy a surge in buzz on social media or a bump in YouTube views, but […] The post Top Super Bowl 2023 advertisers that dominated the buzz: Who made the cut?

Advertising 148

Advertising Advertising Television YouTube 148

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. It remains the primary content distribution channel for marketers. In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. When to use Facebook for B2B marketing. Advertising offers a strong return.

B2B 344

B2B Facebook LinkedIn Small Business 344

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

Contently - Strategy

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. The reason influencer marketing is so effective is because influencers have already built a loyal following of people who trust their opinions.

Storytelling 85

Storytelling Marketing Travel Case Study 85

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. the rapid rise of influencer marketing) is one of the main challenges today. The most popular social media channels in Ireland YouTube : 4.02

Radio 83

Radio Sports Marketing Local 83

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Why TikTok? . Video ads aren’t skippable.

B2B 310

B2B Video Social Media Creativity 310

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. Although content engagement is social media’s baseline for success, one of the top mistakes marketers make is posting content solely for the sake of comments and likes. Filler content created solely for ‘likes’.

Social Media 323

Social Media B2B Media Video 323

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. Sticking to traditional advertising channels will cause you to drown out in the crowd. YouTube is the second most visited website in the world only after Google. How To Find The Right YouTuber For Collaboration.

YouTube 116

YouTube Brand Branding Video 116

5W PR

JANUARY 21, 2025

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators. billion valuation while spending very little on traditional advertising.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. In one minute, the equivalent of all 4 seasons of Game of Thrones is uploaded to YouTube. Our ROI on content marketing will go down.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Flack's Revenge

DECEMBER 12, 2018

I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Are the social media waters still safe for marketing? So, it’s still safe if it’s done right; I think the way to do it is to leverage other people, to incite word of mouth through influencer marketing.

Instagram 214

Instagram B2C YouTube Facebook 214

5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. TikTok TikTok is a valuable platform for advertising on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

Shift Communications

NOVEMBER 3, 2014

Prankvertising is a marketing strategy and growing trend in recent years that involves pranking, if not outright scaring, an unsuspecting individual or audience. Last year, the folks behind the “Carrie” remake nailed it with their “ Telekinetic Coffee Shop Surprise ” that terrified customers to the tune of nearly 60 million YouTube views.

Advertising 92

Advertising Advertising Viral YouTube 92

ImPRessions - Crenshaw Communications

MARCH 11, 2020

For PR and marketing folks, it’s a key part of business communications. 71% of social media marketers say social media channels offer consumer insights that benefit other departments of their business, while 93% of all marketers cite more exposure for their business as its number one benefit. What about B2B marketers?

Social Media 272

Social Media Trends Media Instagram 272

Agility PR Solutions

MARCH 9, 2020

In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record. The post Is YouTube the new Google for search engine optimization? SEO is now […].

YouTube 86

YouTube Engineering Google SEO 86

Cision

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. Mobile compatibility, video and image-based content, influencer marketing and social media as a journalistic resource were all cited as rising trends.

Infographics 266

Infographics Brand Branding Video 266

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. YouTube digital marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Cision

DECEMBER 20, 2017

For example, IndustrialFX is a marketing company that caters to — you guessed it — industrial and manufacturing businesses. “How much could you possibly write about industrial marketing?” Payson even created an app to give users updates on the oil and gas market and help calculate investments.

Industry 222

Industry How To Insurance Insurance 222

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. YouTube has learned from its mistakes (believe it or not). YouTube has learned from its mistakes (believe it or not).

YouTube 130

YouTube Brand Branding Comparison 130

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important.

Video 120

Video Strategy YouTube Marketing 120

5W PR

JUNE 19, 2023

Marketing is a complex and ever-changing field. Marketing is characterized by its unpredictability, often requiring multiple attempts and iterations before finding the right approach. Marketing is characterized by its unpredictability, often requiring multiple attempts and iterations before finding the right approach.

Advertising 88

Advertising Advertising Consumer YouTube 88

Communications Conversations

JULY 9, 2020

The fact that most companies are over-relying on Facebook (and Instagram) advertising. According to some reports , Facebook makes up 83% of all social media advertising. The smart digital marketers are diversifying not only their overall digital ad spend, but more specifically, their social ad spend. What if Facebook fails?

Strategy 160

Strategy Reddit Pinterest YouTube 160

ImPRessions - Crenshaw Communications

JULY 10, 2023

I saw this firsthand at my last agency, where the early adoption of marketing technology for PR helped our team differentiate and win business, as well as during my time at Propel PRM, a SaaS solution that provides a CRM for public relations. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

APRIL 14, 2016

Influencer marketing programs are a godsend for PR agencies and others who look to combine the third-party endorsement of earned media with the credibility of word-of-mouth marketing. But any influencer marketing opportunity comes with risks and caveats, as recent news suggests. Compliance. see below). Scaleability.

Marketing 120

Marketing Advertising Advertising Measurement 120

5W PR

MARCH 19, 2025

PR teams face intense pressure to break through market noise during these critical periods, particularly from October through December when consumer spending peaks. While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value.

Retail 78

Retail Storytelling Pinterest Product Launch 78

5W PR

APRIL 8, 2025

While Amazon is optimized for conversion, true brand discovery often happens off-platform, through influencers, affiliate marketing , and social channels. One key strategy: product bundling to align with trending categories and inform advertising campaigns. And when it comes to metrics, not every post has to go viral right away.

Retail 78

Retail Viral Community YouTube 78

Polaris

DECEMBER 6, 2014

They don’t have nearly as much time to enjoy one of my top guilty pleasures: marketing podcasts. It’s easy to do with all the good marketing podcasts available these days. It’s easy to do with all the good marketing podcasts available these days. 2: Content Marketing: This Old Marketing Podcast.

Marketing 147

Marketing Content Marketing Social Media Film 147

PR for Anyone

NOVEMBER 8, 2023

As a mom and marketing guru who works with brands to target this important demographic, Maria has been advocating for brands to recognize and embrace the buying power of this group for decades. Tune in to learn about the impact of mommy marketing and how important you truly are—not just within your family but also in the economy.

Marketing 130

Marketing Consumer Advertising Advertising 130

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. What is the structure of the live event?

Video 125

Video Strategy Marketing Instagram 125

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. Chances are you’ll be asked for any existing market research that’s you’ve done. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

PR for Anyone

AUGUST 4, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? So and I understand, advertising is important to all of us. IF you do it. PR FOR ANYONE.

Publicity 130

Publicity YouTube Advertising Advertising 130

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Mainstream marketers are gradually losing their reluctance to advocate for politically and socially charged issues in their paid content and corporate social responsibility positions. Ad dollars will move to influencer marketing. Corporate CEOs rallied to aid those affected by the administration’s suddenly announced travel ban.

Trends 185

Trends Storytelling Corporate Leadership 185

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. It shows no signs of slowing. Not so much.

Video 120

Video YouTube Mobile Advertising 120