Prowly

DECEMBER 6, 2024

Tip: You can measure all key metrics (beyond reach & impressions) and PR KPIs with an all-in-one PR tool like Prowly. It automatically gathers data and helps you present it effectively to your clients and stakeholders. How to measure media impressions and reach for PR? The best part? Social platforms (e.g.,

Media 104

Media Measurement SEO Instagram 104

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 243

Media Analysis Measurement Advertising 243

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Onclusive

MARCH 17, 2020

Traditional models of PR measurement no longer work (i.e. Digital has become intrinsic to the PR and communications landscape, and diversification is forcing measurement to become more innovative than ever. In a time where measurement is increasingly critical, it’s becoming more and more complex to do. A new approach.

Media 221

Media Analysis Measurement Advertising 221

PRSay

JANUARY 9, 2018

And we’re part of fully integrated teams across disciplines — public relations, advertising, shopper marketing, direct — resulting in a more consistent customer journey and improved ROI. The gig economy presents an opportunity for companies to bring in talent and modernize models to work more efficiently.

Measurement 126

Measurement Creativity Analytics Groups 126

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? I mean, I think it starts with really that technology layer, because now there’s so many things that we can start to kind of measure in comms that we really couldn’t measure even just one, two years ago. MARCH 26, 2021. Watch webinar. Read transcript. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

MARCH 21, 2025

Building Pre-Launch Momentum The months leading up to an online casino launch present critical opportunities to establish market presence. Recent industry data shows that influencer-led casino promotions generate 3x higher engagement rates compared to traditional advertising. Measuring PR Impact Clear metrics help quantify PR success.

Case Study 78

Case Study Measurement Reputation Study 78

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

Waxing UnLyrical

MAY 24, 2011

Back in 2009, PR measurement professionals were cautious, to say the least. Fifty-four percent of AMEC (The International Association of Measurement and Evaluation of Communications) members were worried about the health of the industry, predicting worsening market conditions. Guest post by Richard Bagnall.

Measurement 98

Measurement Social Media Media International 98

ImPRessions - Crenshaw Communications

DECEMBER 23, 2020

Fueled by an advertising war chest that only a billionaire could amass, Bloomberg climbed quickly in the polls, only to fall to earth after a poor debate performance in February. The mobile streaming service’s biggest mistake wasn’t really in its PR presentation, but it may have been the victim of its own hype.

Healthcare 379

Healthcare Reputation Mobile Conference 379

Burrelles Fresh Ideas

MAY 7, 2024

While AI plays a valuable role, human analysis remains crucial for generating actionable insights and evaluating key performance indicators (KPIs) that accurately measure PR campaign effectiveness. At the same time, measurement is one of the most challenging parts of PR and communications. They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

Onclusive

MARCH 6, 2019

We have all been on the front lines of the convergence of marketing and communications, but the transformation has not been without challenges: cultural challenges, organizational design challenges and measurement challenges. When I do my board presentations, that is what I look at and they’re absolutely fascinated by it.”.

Banking 199

Banking Marketing Measurement Meeting 199

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 3) Earned media improves advertising effectiveness.

Study 162

Study Media Relations Media B2B 162

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

5W PR

MARCH 8, 2025

Include multimedia elements like presentation slides and event photos. According to Nielsen research, 92% of consumers trust recommendations from peers over traditional advertising. Create case studies detailing successful events and measurable audience impact. Display logos of organizations you’ve worked with.

Brand 78

Brand Branding LinkedIn Case Study 78

Stuart Bruce

MAY 20, 2016

The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is an annual study assessing the intangible assets of more than 57,000 companies in more than 160 jurisdictions around the world.

Reputation 94

Reputation Measurement Brand Branding 94

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. In the world of content marketing, this is the presentation of the content. Is the presentation good enough? Advertising Content Marketing Marketing Public Relations' Do they want video?

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Landis PR

NOVEMBER 4, 2024

PRGN Presents The PRGN Presents podcast stands out as an invaluable resource for PR professionals seeking global perspectives on communications challenges. These five must-listen shows deliver exceptional value and practical knowledge for busy public relations practitioners looking to maximize their commute or workout time.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Landis PR

MARCH 17, 2025

But with all the different ways to measure how do you pick the best one? Present that hit accordingly! Cutting and pasting impressions or advertising equivalency and shooting off an email isnt the same as a short intro of, Good news, Susie Client! Here are a few ways to tailor ROI reports to specific clients.

Analytics 59

Analytics Measurement Data Software 59

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

The Resolution Blog

JANUARY 31, 2020

Know the basics Mary Whenman : “Advice for entrants: Learn the difference between objectives, strategy and implementation; and link the measurement and evaluation to the objectives.” Then Make Sure Your Entry Matches Michael White : “As an occasional judge, I read backwards from measurement. unless they are presented as proof/evidence.

Measurement 156

Measurement Case Study Creativity Course 156

Cision

APRIL 25, 2016

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). But what are the other things that Facebook sees as key to advertising success on the platform?

Facebook 120

Facebook Advertising Advertising Measurement 120

Onclusive

JUNE 16, 2023

And this is not new… De-influencers of some kind have been present within the social landscape since the evolution of social media, as part of the advocate vs detractor dynamic. This has led to a sense of “advertising fatigue” among some consumers, who may be more likely to tune out or avoid influencer content altogether.

How To 195

How To Consumer Social Media Community 195

Sword and the Script

MAY 6, 2017

The context in which marketing messages are presented influences audience perception. The inability to account for context is, I believe, one of the biggest knocks against advertising at scale, including remarketing. 3) Context in measurements. Good measurements include the flow of traffic, conversions, leads and sales.

Measurement 74

Measurement Marketing Survey Advertising 74

PRSay

JANUARY 3, 2018

Digital storytelling, social listening and native advertising will all dramatically increase in significance as well, even as blogs maintain an important role in disseminating information. New ways to measure the combined impact of public relations and marketing will likely emerge. Look for more PR shops to say they’re “data driven.”.

Publicity 167

Publicity Social Media Television Big Data 167

Prohibition

APRIL 13, 2021

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

PRSay

MAY 9, 2019

In a Muck Rack survey of 800 communicators, ranging from boutique agency coordinators to chief communications officers at global brands, 72 percent said that the top challenge they face is “measuring business impact,” with the second most prominent challenge (at 65 percent) overcoming the “lack of quantifiable measurement.”

Survey 68

Survey Measurement Communications Advertising 68

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. That’s a lot.

Infographics 235

Infographics Case Study Content Marketing Video 235

Waxing UnLyrical

SEPTEMBER 29, 2017

In September, #measurePR celebrated Measurement Month with an all-star, all-female panel of #measurati. Here’s some of what we talked about: On changes to the PR measurement field: A2: Biggest changes in insights have been in big data, data visualisation and increased awareness of measurement #amecmm #measurepr.

Measurement 68

Measurement Data Big Data Banking 68

Cision

NOVEMBER 6, 2017

Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Simply that its algorithms did their job, but that they’d take measures to improve those algorithms in the future. Today, the primary thing that’s changed (besides the name) is that fake news now permeates the online world.

Google 225

Google Facebook Wikipedia Engineering 225

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 165

Survey Measurement System Education 165

Cision

APRIL 18, 2017

I’ll create a Slideshare of my presentation and upload it. Ditto for interviews and features—pitch the journalist on linking to a specific (measurable) page on your site to provide more depth to the piece they’re creating. Step 5: Distribute Your Content with Paid Advertising. Don’t stop with that awesome media placement!

Exercises 198

Exercises Google Writing Blogging 198

Cision

MAY 14, 2015

New ways to accurately measure and track PR’s value. While some may see that as daunting, many have relished the new opportunities it presents and innovated methods for connecting with target audiences. She also co-founded TRKS.IT, a link shortening, measurement and remarketing platform. Media’s evolving landscape.

Social Media 120

Social Media Advertising Advertising Healthcare 120

Communications Conversations

OCTOBER 13, 2014

The topic of my half-day presentation: Content strategy. Again, it was a half-day presentation, so I’m not going to blog about the whole thing today, but I did want to discuss the 10,000-foot view. . * And I’ll be blogging more about some of the other big themes within this presentation in the weeks ahead.

Strategy 120

Strategy How To Guidelines Advertising 120

Cision

APRIL 7, 2015

As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. Native Advertising.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. PR measurement has long been the Achilles heel of the industry. Measuring behavior is harder. The company works with adtech networks to do for media coverage what adtech is doing for advertising.

Publicity 106

Publicity Media Advertising Advertising 106

PR for Anyone

NOVEMBER 8, 2023

She shares her motivation behind starting a podcast geared towards women over 55, expressing frustration at the lack of attention from advertisers towards this demographic. Business is Popping Maria Bailey shares her incredible journey of reinvention after turning 50, emphasizing the amazing opportunities life presents during this phase.

Marketing 130

Marketing Consumer Advertising Advertising 130