PRSay

MAY 24, 2021

At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop. Most affected were local news outlets that are independently operated or owned by small media chains. Opportunities for independent journalism.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

PRSay

FEBRUARY 7, 2024

While this certificate program is designed to help journalists understand how to transition their skills and expertise for PR opportunities, many others — such as digital marketers, content creators, advertising pros, and social media experts — have related skill sets and knowledge and will benefit from our program too.

Communications 193

Communications Sports Journalism Fashion 193

PRSay

SEPTEMBER 21, 2018

Traditional media — I know this is an obvious one, but it would be confusing if I left it off this list. Traditional media is defined as outlets with an offline component, like a tangible newspaper or TV feed, as well as their online version. Get more media pitching knowledge from Michael Smart here.

How To 153

How To Media Nonprofit Newspapers 153

PRSay

MAY 3, 2019

On April 27, Bloomberg published an inaccurate, one-sided piece titled “Public Relations Jobs Boom as Buffet Sees Newspapers Dying.”. As the article noted, billionaire investor Warren Buffet sees the traditional newspaper slipping away. But this, at the end of the day, is just promotion and advertising.

Publicity 148

Publicity Newspapers Journalism Energy 148

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Just give this shocking post a read.

Media Relations 60

Media Relations Media Newspapers Print 60

PRSay

NOVEMBER 8, 2022

When I was director of media relations in the Reagan White House in 1983 and 1984, the correspondence unit had a standing assignment to find letters the president could use to help illustrate issues of interest. He later tweeted a video of his entrance with the caption: “ Entering Twitter HQ — let that sink in! ”. Powell’s U.N.

Twitter 156

Twitter Comparison Newspapers Communications 156

Sword and the Script

AUGUST 24, 2021

Media relations has been getting harder for ages and PR need to think differently about the tools available to get the message across, including sponsored content. You buy some advertising and magically you also start getting coverage. PR has traditionally had a strong aversion to advertising , so the answers surprised me.

Pitching 111

Pitching Media Relations Survey Advertising 111

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Their Publications.

Report 120

Report Pitching Trade Shows Newspapers 120

Bianchi Biz Blog

DECEMBER 5, 2024

Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media. Social media use, meanwhile, continues to rocket, across a growing number of platforms. Hot Press – Leading Irish music and entertainment magazine.

Radio 84

Radio Sports Marketing Local 84

Bianchi Biz Blog

SEPTEMBER 9, 2024

Away from Transmission Digest, I spent several years writing a satirical column for a local, every-other-week newspaper. I started with high school and college newspapers. In college I began working in a radio news department and eventually made the change to the automotive trade media. It’s been more than 50 years.

Meeting 92

Meeting Automotive Newspapers Media 92

Cision

MARCH 3, 2016

Our business has evolved from being centered on solely media relations to really encompassing and servicing fuller scopes. However, some companies think that just being in Chicago prohibits our national media relations contacts. Similarly, social media channels and marketing within them are evolving.

Newspapers 120

Newspapers Creativity Mobile Agency 120

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 146

Employee Print Writing Survey 146

Stern + Associates

JANUARY 29, 2024

Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly. Local media has been eviscerated, and now many iconic national and global outlets are hurting badly. adults get their daily news : social media.

Strategy 106

Strategy Publicity Media Video 106

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. Eight vacant positions will be left without replacement and 23 “new functions will be created”, according to the newspaper Libération. Users can track and share media mentions on the go. Measurement templates.

Reddit 173

Reddit Software B2B Technology 173

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Stephen Waddington

SEPTEMBER 17, 2019

Jessica Pardoe When did you last read a newspaper? We consume news through TV, mobile apps, PC and social media. In fact, it’s becoming unusual to pick up a newspaper. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule.

Print 60

Print Newspapers Media Advertising 60

Cision

MARCH 30, 2016

Reporters and producers I talk to tell me they receive an average of 250 pitches a day… so whenever I am preparing a media relations strategy or sending out a pitch, I think about how I am going to make mine stand out and be the one in 250 that gets their interest. How does social media play into your media relations strategy?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Sword and the Script

SEPTEMBER 8, 2020

Earned media still the most credible source of info Most people find independent journalism and earned media to be the most credible source of information. Advertising is a distant third. More: 21 Media Relations Insights From 3 Surveys Polling 4,000+ Journalists 5. Notice none of them cited a wire service.

Survey 94

Survey Industry Leadership Study 94

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers.

Journalism 85

Journalism Print Newspapers Advertising 85

Bad Pitch Blog

DECEMBER 15, 2014

It''s ironic to note the math of an algorithm is being used to generate the words of a newspaper article -- 108 of them in the above example. It''s designed to help startups with marketing tasks like Search Advertising, Content Marketing and what it calls "PR and Media" read: media relations. Game Over or Game On?

Newspapers 77

Newspapers Customer Service Google Journalism 77

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. Media Relations. As the name implies, media relations refers to the way you manage the media to secure positive coverage of your company and share exciting updates with your customers.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

5W PR

MARCH 18, 2019

Remember when, not that long ago, broadcast media was king, newspapers were holding their own, and the internet was a novelty? Now, social media is redistricting media influence, and brands need to rethink how they’re using traditional media, because their audience already has. We’re way past all that.

Advertising 74

Advertising Advertising Newspapers Consumer 74

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). What other trends are revealed in this year’s installment of the State of News Media? Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

Bianchi Biz Blog

NOVEMBER 16, 2020

Every part of the industry has had to recalibrate and figure out how to design, build, sell and advertise vehicles in this new environment. I put an advertising spin on this topic and wrote a piece about how dealers and advertising agencies are depicting mask usage in their ads. The biggest thing for me is timeliness.

Automotive 93

Automotive Meeting Report Media 93

Bianchi Biz Blog

JUNE 20, 2024

Magazines and newspapers operate on strict production schedules, and web outlets need to move fast to stay competitive. Earned media is not advertisement nor should it read like one. Nothing irks reporters more than committing to write a story and not having the insight, information or images they need.

Automotive 88

Automotive Newspapers Policies Mobile 88

The Resolution Blog

APRIL 9, 2019

I’m working with a food company at the moment and we’re finding that, through the process, the typical publications and blogs are coming up, but we’re also finding that local newspapers are a good target for them. Media relations is great, but the question is how can you translate that to sales. Have you found that a challenge?

Marketing 120

Marketing Analytics Measurement Data 120

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels.

Marketing 186

Marketing Content Marketing Data Social Media 186

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Earned Media is comprised of coverage that comes from a variety of sources and mediums.

Radio 80

Radio Media Newspapers Sports 80

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Bianchi Biz Blog

APRIL 29, 2024

Diverse and Sophisticated Media Landscape: Hong Kong’s media landscape is highly developed and diverse, with an extensive range of local and international news outlets operating in both English and Chinese. This includes print newspapers, digital news sites, television, and radio stations. Stay Informed and Agile: 1.

Marketing 93

Marketing Local Crisis Management International 93

PR in High Definition

SEPTEMBER 24, 2019

They’re the main players that make up the journalist line-up that you’ll find in every national newspaper in the UK today. The gig economy as a whole has boomed in the UK in recent years and the media has benefited from this; the number of freelancers contributing to newspapers and magazines feels at an all-time high.

Media 54

Media Newspapers Journalism Video 54

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., advertisements). Media relations is close to naught if PR consultants do not think with a sales hat on.

Publicity 63

Publicity Construction Agency Advertising 63

Bianchi Biz Blog

NOVEMBER 21, 2024

The Arcom regulates broadcast media and aims to uphold journalistic standards, protect media freedom, and prevent media concentration. However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior.

Marketing 91

Marketing Pinterest Radio Instagram 91

Newsfile

FEBRUARY 28, 2024

PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., Owned Media : Channels controlled by the organization (e.g., Earned Media : Coverage gained organically through media relations (e.g., sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Bad Pitch Blog

AUGUST 15, 2006

NAME''S responsibilities will include writing copy for direct mail, company brochures, membership materials, tradeshow promotions, press releases, email blasts, and advertisements. She holds a degree in advertising from The Pennsylvania State University. Additionally, she will assist in managing AGENCY''S client accounts.

Advertising 40

Advertising Advertising Pitching Newspapers 40

Mora Communications

SEPTEMBER 22, 2016

Let’s start with a more basic question, should you launch a public relations campaign? But, seriously, we live in a 24/7 media world where either we define our image and our brand, or it is defined for us by default. Yes, you can advertise and post on social media. That was easy.

Newspapers 40

Newspapers Advertising Advertising Pitching 40

MaccaPR

SEPTEMBER 3, 2014

Nissan (largest indoor illuminated advertising billboard). Those Rubberband Ball visuals helped the OfficeMax event generate a staggering 422 TV segments in 127 markets, along with hundreds of newspapers, magazines, blogs mentions and 365,000 downloads of a video at Yahoo.com. Media Relations Brand Strategy Event Marketing'

Viral 88

Viral Marketing Guidelines Local 88