ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. How to prepare for a media interview. Our client Jim Curtis, President of Remedy Health Media, tells reporters about how patients with various conditions benefit from the emotional storytelling on his company’s site. Demonstrate thought leadership. .

Interviews 206

Interviews Media Advertising Advertising 206

Stuart Bruce

JUNE 24, 2014

Indeed, I’ve argued before that there are still very few social business experts as what we currently have are people from a wide range of different professions including PR, marketing, advertising, law, customer service, human resources, finance etc who understand and have experience and expertise in social.

Social Media 158

Social Media Media Training Media Training 158

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Moreover, CCOs cannot control those functions that have the potential to exert a large influence over corporate reputation, like HR and advertising. It’s not just press releases and media training. Marketing departments often have significantly larger budgets than communications, yet the CCOs voice must be just as persuasive.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations 120

Media Relations Agency Media Training Media 120

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Podcast producers are generally a scrappy bunch who’ve built an audience gradually through social media and word-of-mouth as opposed to conventional advertising. At Crenshaw we believe in media training for all interviews, and as podcast opportunities increase, that training is all the more important.

Pitching 159

Pitching Radio Training Interviews 159

ImPRessions - Crenshaw Communications

JUNE 7, 2019

Earned media – Interns need to learn this term first, since it’s among the things clients bring on agencies for. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see.

Agency 192

Agency International Internal Pitching 192

Stuart Bruce

OCTOBER 6, 2016

For agency people, when asked about their three top sources for social media education, expert blogs are the most popular (64%); followed by conferences and events (44%) and external training courses (35%). Over half of agency people require more digital/social media training (53%). However, social media (i.e.

Training 119

Training Digital PR Media Training Education 119

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So you have paid media and you have earned media. But why publicity is so valuable?

Publicity 130

Publicity YouTube Advertising Advertising 130

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Especially as media spokespeople — trade journalists will thank you, and it might drive more, better, and deeper coverage for the brand. Offering him as a spokesperson typically drives more trade media interviews than any other pitch, because of his depth of knowledge and sheer passion.

B2B 120

B2B B2C Product Launch Creativity 120

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

Publicity 225

Publicity Marketing Video YouTube 225

ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. Conduct media training early.

Television 120

Television Interviews Engineering Tools 120

PR for Anyone

MARCH 23, 2022

These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. If you can’t find it, go to the magazine’s website, click on the advertising tab, and look for “media kit”. What does all this have to do with an editorial calendar?

How To 130

How To Pitching YouTube Advertising 130

PRSay

DECEMBER 12, 2018

That’s why YOU are the secret weapon for brands who either don’t have the budgets to compete with advertising or who have already reached the point of diminishing returns with advertising. Your skill and commitment to pitching your content is the difference. So, don’t just build something and hope for the best.

Pitching 119

Pitching Strategy Film Advertising 119

Cision

AUGUST 24, 2016

In this interview, Cheryl discusses the keys to maintaining your brand reputation, the challenges social media presents and how to keep your audience engaged. I was between jobs and taking an advertising and public relations certificate course at Northeastern University in the evenings, when I found a job listing with the City of Boston.

Social Media 120

Social Media Reputation Crisis Media Training 120

PR for Anyone

DECEMBER 8, 2022

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.

Media 130

Media Pitching Privacy Video 130

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Reputation Us

NOVEMBER 4, 2016

Our team works collaboratively with the selected nonprofit to provide communications guidance and support via media relations, message development, media training, community outreach, social media, communications training and other related services. We invite all small- and mid-sized Portland nonprofits to apply !

Nonprofit 60

Nonprofit Media Training Training Local 60

Communications Conversations

DECEMBER 17, 2019

In the span of just the last four weeks, we’ve seen the Internet Flash Mob take down two big advertising campaigns. She’s already media trained. First, there was South Dakota’s new “On Meth” campaign. The outrage-o-meter was at about a 8.5 That it painted South Dakota in a bad light.

Case Study 78

Case Study Crisis Media Training Training 78

Reputation Us

JULY 26, 2019

However, PR is not marketing, advertising or branding. Some overarching PR services that we offer include: Media Relations : We foster strong relationships with your target media outlets (e.g., national, local, industry media) to ensure you’re the go-to company for relevant, timely information. PR is listening.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

Communications Conversations

NOVEMBER 9, 2017

Then, I listened to Greg Swan talk about the organic content comeback at our first sparked social media training program last weekend. Basically, advertising 101. Now, think about the kinds of content you would post organically via social media channels. Interesting. Organic content 101! It’s all orgnanic.

Social Media 83

Social Media Media LinkedIn Instagram 83

PR for Anyone

OCTOBER 7, 2021

If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. This is why you need to start socially listening.

How To 130

How To Pitching Film Video 130

PR for Anyone

JANUARY 20, 2022

Media is editorial content unless you are paying for advertising. Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. The fastest way to never get asked back again is by making it all about you and selling.

Interviews 130

Interviews How To Media Television 130

PR for Anyone

DECEMBER 7, 2021

They’ll show you step-by-step how to build these public relations skills so you can be your own publicist and land in the media because I know of no better way to get that many people to learn about your business without paying for advertising. I can’t wait to see you in the media. So check all of this out.

Publicity 130

Publicity Video Pitching System 130

PR for Anyone

SEPTEMBER 1, 2021

There are no excuses not to pitch the media and not to get massive visibility for your business. I know of no better way to do this without paying for advertising. What predictions are you making for your industry for that year? Plan for September and/or January and start pitching today! PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching System Google Local 130

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” And then the podcaster will get more downloads and be able to present that higher number to advertisers.

Pitching 109

Pitching Nonprofit Media Relations Social Media 109

PR in High Definition

AUGUST 24, 2020

Advertising on just one channel could easily garner the reach of a huge proportion of the population – the only difference is that social media is global, and unlike television adverts, has relatively little regulation compared to its power.

Social Media 86

Social Media Media Television Ethics 86

Prohibition

JULY 19, 2018

So in such a busy marketplace, and in an age where the budget can’t always stretch to support content marketing , social media marketing , influencer marketing , advertising, design, e-marketing, PPC, SEO and everything else you’ve been advised to invest in, how can you justify spend to stand out from the crowd? Media training.

Publicity 48

Publicity Advertising Advertising Tools 48

Norton's Notes

OCTOBER 13, 2014

If PR is to fight off the challenge from digital, advertising and SEO practitioners, it must play to its strengths. That said, the media environment has shifted, even when it comes to social networks. But they all live social media. And that’s where training courses fall down. That has not, and should not change.

Digital PR 45

Digital PR Trends Training Media Training 45

wiredPRworks

FEBRUARY 11, 2016

Promote your business and amplify your message across communication channels: Public Relations and Social Media. Print and Digital Advertising. SOCIAL MEDIA TRAINING SUCCESS TRACK. Building the foundation of a comprehensive social media marketing plan. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people are already established in their business but they want to go to the next level of being known. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Television Trends Video 130

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. It’s almost October. So much to consider like the season – it’s fall – what happens in your industry in fall?

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

SEPTEMBER 1, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. The majority of my clients are established in their business. They’ve built a product, service or brand and now they are ready to be known.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

MAY 24, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I’m on a mission to debunk PR myths. I’m not sure how many I’ll have but you can see PR Myth #1 here. Hiring a PR firm will not make you famous. YOU can make yourself famous! Watch below. PR Myth #1.

Pitching 130

Pitching Television Interviews YouTube 130