Sword and the Script

JUNE 18, 2019

11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 22) “I am a storyteller and I look out for people.”. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 115) “Advertising.”.

Employee 154

Employee Print Writing Survey 154

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. At Contently, I think you know how much we value storytelling by now. It’s vital to take a step back from promotional advertising. original sound – We are a newspaper. It depends.

B2B 138

B2B Branding Brand B2C 138

Ethical Voices

MARCH 10, 2025

Joining me on this week’s episode is Fabiana Melendez Ruiz , a strategic storyteller serving as the founder and CEO of Refuerzo Collaborative. As the media landscape shifts and we see newspapers folding, you encounter more ethical issues. We just had a newspaper in Bartlett, Texas, close. And it just folded.

Ethics 46

Ethics How To Newspapers Agency 46

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

Marketing 213

Marketing Content Marketing Data Social Media 213

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. “Visual storytelling isn’t built on pretty pictures, but on information and information gathering.” Think about what an editor or reporter would do.

Pitching 120

Pitching Policies Ethics Mobile 120

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” Working at newspapers for a few years taught me to always consider the audience when you’re writing. These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Branding 48

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. You began your news career in 1988 and have been an on-air personality since the early 1990s. Newhouse School.

Wireless 102

Wireless Radio Storytelling Airlines 102

Solo PR Pro

APRIL 8, 2021

She began her career as an aspiring newspaper reporter, securing an internship at the Atlanta Journal Constitution before becoming a daily reporter in Greenville, South Carolina, not far from her hometown. Bernadette Adams Davis pretty much always knew she wanted to work in the media industry. Starting as a solopreneur.

Meeting 96

Meeting Journalism Employee Storytelling 96

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. In addition, there are dedicated posts that focus in on slices of the data around topics like the top PR challenges , the PR organization , media relations , storytelling , PR ethics , media bias , and the most recommended PR tech vendors. >>> Because so many journalists are on the platform.

Survey 114

Survey Industry Leadership Study 114

Communications Conversations

JANUARY 26, 2016

Meanwhile, print circulation numbers among the nation’s largest newspapers are plummeting. Also, consider these facts: Social advertising options now make it uber-easy to make sure our EXACT target sees and consumes our messages–unlike mass media, where there can be significant audience “waste.”

Media Relations 60

Media Relations Media Newspapers Print 60

Stephen Waddington

JUNE 16, 2019

Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? Newspaper brands continue to suffer as readers shift from print to digital. Facebook and Google account for almost 60% of the online advertising market.

Print 60

Print Storytelling Newspapers Advertising 60

NewsWhip

JULY 29, 2020

These tend to be old-school newspapers that have been around for decades, and have grown into national news organizations. The common thread among all the stories was personal narratives, whether that be feel-good or asking for support of some form, with one major outlier being WFLA advertising the full moon date.

Local 88

Local Comparison Trends Television 88

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

The Hoffman Agency

MARCH 20, 2017

Unlike advertising agencies, PR agencies promote companies or individuals via earned media (i.e., editorial coverage on newspapers, magazines, TV programmes), as compared to paid media (i.e., advertisements). In other words, the PR consultant is a salesperson. Selling an intent.

Publicity 63

Publicity Construction Agency Advertising 63

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. Effective PR is effective storytelling.

Television 40

Television Print Radio Newspapers 40

Maxim Behar

MARCH 6, 2022

And then when I came back, I started Standard Daily as one of the first, if not the first private newspapers in Bulgaria, in my native country Bulgaria where I live. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital.

B2B 52

B2B Communications Media Newspapers 52

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Through a blend of science and storytelling, Hidden Brain uncovers the “unconscious patterns that drive human behavior, shape our choices, and direct our relationships.”.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. True to its conservative newspaper roots, the program tends to lean right in its coverage in my opinion. This program does for podcasts, what native ads have done for online print. Here’s the link for the program on iTunes.

Radio 60

Radio Content Marketing Marketing Education 60

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

(Not long after contacting the journalist, his network, the agency and some of its clients, Canada’s largest-circulation newspaper reported that the network had suspended the TV anchor. One could hypothesize questions 1 and 2 were debated at both the TV network and the newspaper.). Transparency helps—but it’s not enough.

Journalism 40

Journalism Reputation Ethics Corporate 40

Doctor Spin

MAY 30, 2023

Barnum (1810–1891) was a savvy publicity showman, one who impacted particular aspects of public relations and advertising, primarily event planning, event promotion and true publicity/media coverage. He regularly used innovative and creative advertising techniques to capture the public’s attention. Barnum had a knack for creating buzz.

Publicity 52

Publicity eBook Ethics Resources 52

Ethical Voices

OCTOBER 24, 2022

So, we’re actually working with our client to build a storytelling cohort, a group of individuals that is willing to share their stories. And I think not only having those rules in place, but some sort of enforcement of it is necessary so that people know what is advertising and what is not and what is true.

Ethics 52

Ethics Interviews Advertising Advertising 52

The Hoffman Agency

FEBRUARY 1, 2021

The answer to his question is, of course, that it’s relatively straightforward providing you dig into your wallet for some advertising. Securing coverage in top-tier publications is Definitely Not Easy — be it national newspapers, industry-leading trade magazines, technology and lifestyle “super-brands.” It takes them knowing you.

Publicity 36

Publicity How To Agency Pitching 36

Communications Conversations

MAY 3, 2016

Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. A double major in public relations and Chinese, Alex uses her passion for storytelling and crafting a message to lead the public relations efforts for BADASS.

Sports 0

Sports Internal International Leadership 0

Buzzstream

JANUARY 7, 2025

With this in mind, we could see an outcome where coverage is paid for, where we veer into paid-for advertising. Brand teams, on the other hand, traditionally focus on creative storytelling and messaging, which can feel separate from the measurable, data-driven outcomes of SEO-focused PR.

Digital PR 62

Digital PR Report SEO Data 62

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. If you read an article about an individual or organisation in your favourite magazine or newspaper you’re likely to view it far more favourably than if you heard the information direct.

Media Relations 115

Media Relations Media Print Newspapers 115

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. Then the UK chain cooked up an extraordinary ad that ran in two daily newspapers. The kids are all right – and I’m betting they’re not done yet. Nike scores with Kaepernick.

Fashion 255

Fashion Reputation Social Media Brand 255

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. PR pros do this anyway, of course, but for any of us, now is not the time to let our newspaper subscription lapse, or to cut back on your digital content subscriptions.

Publicity 120

Publicity Storytelling Journalism Viral 120

NewsWhip

JUNE 23, 2021

Meanwhile, when you have a developer doing the extensive work and research of a thousand pages of a permit application, an opponent and activist or someone who just doesn’t totally understand it because they didn’t read 500 pages of text, they only need 280 characters of a Tweet to generate a 500 word newspaper article.

Data 78

Data Media Energy Analytics 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Influence of local newspapers | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020.

Publicity 128

Publicity Government Guidelines Facebook 128

Communications Conversations

MAY 13, 2015

She is editor-in-chief of The Winonan , WSU’s campus newspaper; she is president of the WSU Public Relations Student Society of America chapter; and she is executive director of the WSU St. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups).

Groups 60

Groups Internal International Conference 60

Masters in Communications

FEBRUARY 12, 2022

Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising. Outdoor and transmit media typically tend to be advertising material (but not always). There is no physical medium as is the case with printing newspapers to distribute to vendors who then sell them.

Ethics 52

Ethics Communications Print Television 52