Sword and the Script

JANUARY 13, 2015

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. But now, Twitter is readying plans to bring in dollars from those viewers: it wants to sell ads on the streams of tweets within other publishers’ apps and websites….

Twitter 60

Twitter Marketing Media Advertising 60

Cision

APRIL 20, 2016

A successful public relations pitch has the potential to elevate your brand in a way advertising simply can’t. When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Their Publications. Social Media.

Report 120

Report Pitching Trade Shows Newspapers 120

Bad Pitch Blog

FEBRUARY 8, 2009

When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” Many share this misconception because advertisements are familiar to them and PR is not. This lesson took time to drive home. That’s power.

Advertising 54

Advertising Advertising Education Newspapers 54

Flack's Revenge

DECEMBER 5, 2017

It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.” ” Run an ad in a newspaper and it needs to be labeled as an ad.

Pitching 174

Pitching Journalism Video Advertising 174

Cision

MAY 14, 2015

The downside in my experience has been that networks like Twitter have lost the secret sauce that got me excited about them in the first place. Instead, we are seeing a shift of social networks becoming an extension of advertising networks. Can you tell us about the most innovative social project you’ve worked on?

Social Media 120

Social Media Advertising Advertising Healthcare 120

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cognitive and behavioral science aren’t new to marketing and advertising and as our understanding of human cognition increases, so does the research of how it applies to communications.

Journalism 120

Journalism Trends Print Local 120

Waxing UnLyrical

DECEMBER 11, 2013

Apart from the usual layoffs, cost reduction, and restructuring, we have seen newspapers and magazines getting thinner, TV stations cutting back on programming, and several publications and channels are on the block. Debates/discussions on Google+ Hangouts , and live chats on Facebook or Twitter have become new promotional trends.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

Prowly

FEBRUARY 3, 2025

Twitter (X) The bird logo (previously). They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Post consistently: for example, creating one Facebook post per day is a good rule of thumb, while you'll need to create a few posts each day on Twitter (X).

Branding 104

Branding Brand How To Measurement 104

Cision

APRIL 26, 2016

My favorite social media platform is…Twitter; it’s my leading source for news. My daily newspaper of choice is…The Wall Street Journal. What drew you to the field of public relations and communication? My hobbies outside of work include…country music concerts, cooking and sporting events – especially ice hockey.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

PRSay

JUNE 18, 2019

Since AP style’s roots are in guiding AP journalists, our rules are written with the idea of helping explain ideas to the kind of broad audience that might read a daily newspaper or online news site. We hear from numerous PR pros on Twitter and in Stylebook Online’s Ask the Editor. A native of Greenville, S.C., Newhouse School.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Case closed. Or vice versa?

Data 78

Data Newspapers Analytics Measurement 78

Flack's Revenge

JULY 25, 2014

Heather Yaxley recalled a discussion at an industry event: Ian Burrell (Assistant Editor and Media Editor of The Independent newspaper) argued that a problem for PR is that it doesn’t own its public profile and lets this be defined instead by journalists and those we deem aren’t representative of our industry. PR is not advertising.'

Education 120

Education Advertising Advertising Newspapers 120

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. Most reporters are on Twitter If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter. More: Journalists Love Twitter, and if Your Job is Media Relations, You Should too 7.

Survey 114

Survey Industry Leadership Study 114

5W PR

MARCH 18, 2019

Remember when, not that long ago, broadcast media was king, newspapers were holding their own, and the internet was a novelty? Not that long ago, no one cared what was trending on Twitter. Direct to Consumer PR as Advertising. We’re way past all that. Digital Consumers are Driving Trends.

Advertising 74

Advertising Advertising Newspapers Consumer 74

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. A few of those include mentions across broadcast channels, online newspapers and magazines, blogs, social media sites and more.

Radio 80

Radio Media Newspapers Sports 80

5W PR

JULY 11, 2018

The advertising strategy placed interactive outdoor posters in bus shelters that encouraged people to breathe in and see how smoking affects their breathing. Newspapers, commercials and billboards aren’t ineffective, but these days the Internet spreads ideas the quickest. You want the stunt at the top of their to do / to watch list.

Measurement 149

Measurement Education Social Media Film 149

Stuart Bruce

OCTOBER 30, 2014

Advertising and marketing people might have used to have control. In his interview with PRWeek Danny Rogers asked Martin if the danger was that the growth of social media meant that it would be adopted and subsumed by advertising agencies. Advertising can’t do that. It’s 86% for Twitter, 98% for Instagram or 100% for Snapchat.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Beyond PR

JUNE 30, 2016

The college newspaper. Campus Newspapers: The Digital Revolution Is (Also) Here. Let’s consider the campus newspaper in more depth. Campus newspapers all across the country are still being tasked with curating and creating content for the campus community on the whole; now, the format is split between website and print editions.

Radio 69

Radio Newspapers Print Media 69

Contently - Strategy

OCTOBER 1, 2018

The newspaper industry learned this the hard way. In the newspaper business, it’s common to print your issues on something called “broadsheets,” which are 22-inch sheets of paper. In 1712, the British government imposed a tax on newspapers based on the number of pages that they published. Hurray, me.

Marketing 104

Marketing Google Newspapers Print 104

Stephen Waddington

DECEMBER 12, 2019

Ads banned by Google Google stopped eight Conservative Party Election ads for violating Google’s advertising policy. Public discourse polluted by fake accounts Bots and fake actors jump into Facebook and Twitter discussions. It bans fake information and ads that link to destinations intended to deceive search engine users.

Publicity 93

Publicity Media Facebook Newspapers 93

Cision

AUGUST 9, 2016

Working at newspapers for a few years taught me to always consider the audience when you’re writing. A Twitter mindset is helpful in working with journalists. These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. Start simple by asking: Who cares?

Crisis 0

Crisis Reputation Study Social Media 0

David PR Group

OCTOBER 17, 2014

More than 15 years ago, I began telling people that the Internet might kill newspapers but that it won’t end journalism. Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers.

Journalism 85

Journalism Print Newspapers Advertising 85

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

Newspapers 71

Newspapers Mobile Media Facebook 71

PRSay

JUNE 6, 2017

Here, the TV personality — known for his “In the Papers” feature humorously summarizing the New York daily newspapers — talks about engaging an audience, storytelling, the newsgathering process and work-life balance. A couple of things come to mind in the Twitter world. Now, Twitter has become this de-facto newswire.

Wireless 102

Wireless Radio Storytelling Airlines 102

Polaris

AUGUST 19, 2014

In my field, that means scoring a big win for a client—whether it’s securing a feature article in a national newspaper, improving engagement on a Facebook page or creating an eBook that attracts thousands of downloads. Brands market their products using a variety of tactics, including advertising, sales promotion and social media.

Measurement 100

Measurement Advertising Advertising eBook 100

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Otherwise, you will just advertise an empty space. This is a fact that no one is arguing about anymore.

Meeting 98

Meeting Advertising Advertising Social Media 98

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 82

Publicity Small Business Advertising Advertising 82

Bianchi Biz Blog

MAY 8, 2023

I then worked as an investigative reporter at the Forward, a Jewish newspaper, and went back to school for business journalism and data journalism. If you are trying to sneakily ask me to just advertise for your company, you will not succeed. I did some freelancing and eventually started at AN! Companies are now trying to avoid a bust.

Automotive 84

Automotive Report Meeting Radio 84

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JUNE 16, 2019

Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market. Bruce is EMEA VP, Twitter and a former MD of YouTube.

Print 60

Print Storytelling Newspapers Advertising 60

Maxim Behar

NOVEMBER 7, 2020

Maxim Behar was interviewed by Maritsa newspaper on PR techniques in politics and social media practices in business. Rather, they work mainly for advertising campaigns for mass-market companies, and sometime for more luxurious ones. 08.11.2020. Your latest book The Morning After is a guide for modern leaders. And he's right.

Publicity 97

Publicity Newspapers Social Media Reputation 97

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Beyond PR

FEBRUARY 13, 2018

In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. For example, the highly influential community known as Black Twitter has driven many social and cultural issues and become a national political force. African Americans are more connected than the general U.S.

Television 72

Television Education Groups Community 72

Bianchi Biz Blog

AUGUST 21, 2023

As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I have been in journalism or PR for 25 years — I went to Boston University for journalism and upon graduation, I worked as a business reporter for a local daily newspaper on the outside of Cleveland.

Meeting 72

Meeting Automotive Engineering Journalism 72

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Platforms like Facebook, Instagram, Twitter, and LinkedIn are popular for English speakers, while Chinese-language platforms such as WeChat are also widely used. They can act as a bridge, helping you navigate and avoid potential pitfalls.

Marketing 92

Marketing Local Crisis Management International 92

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). The legacy news industry – traditional newspapers and magazines – have made little progress securing digital ad revenue. Why are mobile visitors less valuable?

Mobile 52

Mobile Media Newspapers Local 52

Maxim Behar

OCTOBER 19, 2022

Why are newspapers going away? Advertisers prefer to advertise online because advertising there is cheaper and more targeted, and most importantly - measurable. So, TV channels will have the huge motivation to produce content that is so interesting that there will be advertisers for that content.

Television 52

Television Wireless Advertising Advertising 52