ImPRessions - Crenshaw Communications

JULY 22, 2020

Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. It’s also an opportunity to build your personal reputation, naturally. Sharing real actionable expertise on relevant topics is the best advertising in any case.

How To 232

How To Conference B2B Advertising 232

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. Earned media also produces higher ROI and higher conversion rates – and fortifies reputation. Top PR teams do more than merely pitch media.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Be Prepared for Protests.

Media 294

Media Trade Shows Travel Interviews 294

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. A fundamental impacts of well-conceived PR program is differentiating from the competition; impact that advertising and marketing cannot do with the same potency. Speaking gigs can also offer opportunities for repurposed marketing and PR content.

B2B 334

B2B Company Case Study Conference 334

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Is it interesting to get pitches? Is there the potential for conflict?

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Maybe the company has weathered some bad PR and it’s looking for a reputation lift. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. Fewer, clearer objectives always beat vague or sweeping ones. They’re well resourced.

Strategy 220

Strategy Measurement Advertising Advertising 220

Shift Communications

DECEMBER 26, 2016

They can also use Google Trends to help dictate the timeline within their pitch calendars. One way Google Correlate can help PR teams is by providing past trend data that can be used as supporting evidence for predictions they make on behalf of clients and include within their pitches. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

Presspage

AUGUST 15, 2024

With inboxes flooded daily, journalists are often overwhelmed with irrelevant or poorly crafted pitches. To stand out, you need to build a reputation as a PR professional who delivers thoughtful, targeted, and newsworthy stories. Heres how to make your PR pitches impossible to ignore: 1. Instead, invest time in research.

Pitching 78

Pitching Product Launch Advertising Advertising 78

Prowly

FEBRUARY 18, 2025

Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. Because people buy stories, not sales pitches. For example, Always' Like a Girl campaign netted over 90 million video views for the brand and improved their reputation along the way.

Examples 104

Examples How To Product Launch Print 104

Prowly

JANUARY 31, 2025

Why it matters: Sentiment reveals how your brand is perceived and helps identify potential brand reputation issues. It highly impacts brand strategy and setting priorities: your focus will change when you need to build, strengthen, or restore your reputation. Why it matters: Shows ROI and helps justify PR investments.

Analysis 104

Analysis Branding Brand How To 104

Sword and the Script

DECEMBER 26, 2017

Paid media and advertising statistics. 9) Even advertisers want to invest in PR. 11) Corporate reputation suffers with bad experiences. “82% The venerable email pitch. “92% 92% of journalists and influencers prefer email pitches.”. 16) Pitch in the morning. . Corporate Reputation ). 15) Still got it.

Content Marketing 142

Content Marketing Social Media SEO Publicity 142

ImPRessions - Crenshaw Communications

MARCH 21, 2019

Because earned media confers credibility, it can be decidedly more powerful than marketing and advertising. It’s precisely the type of commitment that could grow into a recognized element of a company’s reputation as an advocate for gender diversity in tech. Executive content.

Company 174

Company Conference Corporate Leadership 174

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I initially entered college seeking a career in broadcasting, transitioned to advertising, and then found my true calling in PR.

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story. By the same token, an internal executive may think PR content should look and feel like advertising or sales materials. Our job is to educate them in advance about what media need and want.

Publicity 334

Publicity How To Product Launch Agency 334

Presspage

FEBRUARY 10, 2020

That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. It’s your job to build a reputation as a thoughtful PR professional who knows the relevance of their stories and who can tell them best. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 179

Survey Software B2B Pitching 179

ImPRessions - Crenshaw Communications

MAY 31, 2018

Every move is made to get closer to the goal line – in this case, a set of business objectives, like creating prospects or building a specific reputation. With every business maneuver magnified, reputation now carries measurable, concrete value. Rather, it builds brand awareness and reputation over time.

Creativity 136

Creativity Reputation Advertising Advertising 136

Sword and the Script

AUGUST 13, 2024

Messaging: Brex pointed goes after Concur No one likes filling out expense reports, and the dominant software in the space has gained a reputation for being clunky. Should you advertise against your competitors? I’ve listened to this podcast for years and twice successfully pitched clients as guests. Let’s talk. No pressure.

Creativity 103

Creativity B2B Examples Marketing 103

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” It’s fine to calculate hours spent and deliverables completed, but if the most meaningful metrics involve increased brand preference or enhanced reputation, those should be quantified. Demand candor.

Agency 223

Agency How To Construction Advertising 223

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Is there a need to build or improve reputation? The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. However, I learned a lot about reporters and pitching in that capacity. I did my best to defend the company’s reputation. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches.

Reddit 183

Reddit Software B2B Technology 183

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 83

Social Media Pitching Media LinkedIn 83

Shift Communications

FEBRUARY 2, 2016

With a host of media, advertising and adtech companies on the roster, many of our teams at SHIFT are grappling with stories relating to how native advertising is impacting these industries. According to an Advertising Age poll from this time last year, nearly two-thirds of marketers planned to increase their native spend.

Advertising 60

Advertising Advertising Print Pitching 60

Prowly

FEBRUARY 3, 2025

Power up your brand recognition strategy by pitching to the right media and measuring key metrics. It encompasses your brand's values, products, and overall reputation. They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for.

Branding 104

Branding Brand How To Measurement 104

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 It’s doing this through a partnership with an adtech company called Nativo, which as the brand name suggests, is a native advertising platform. Does reputation top profit?

Software 150

Software Case Study Advertising Advertising 150

Bianchi Biz Blog

NOVEMBER 21, 2024

However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. 3) Executive advocacy: We help our clients build their image and reputation both in traditional media and social media.

Marketing 90

Marketing Pinterest Radio Instagram 90

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry. Mark your calendar.

Case Study 136

Case Study B2B Conference Industry 136

Buzzstream

MARCH 3, 2020

They’re also moments in which we’re not traditionally being advertised to and many times the host will incorporate a personal anecdote or experience using the product, so it makes the ad more memorable and personable. . Always link to the professional page of the person you’re pitching (or your own personal page if you’re pitching yourself).

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Cision

AUGUST 9, 2016

In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. If you can pack your pitch into 140 characters, do it. What role does social media play in reputation and crisis management today?

Crisis 0

Crisis Reputation Study Social Media 0

ImPRessions - Crenshaw Communications

MAY 29, 2018

At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media. An early- stage company may not have a roadmap for reasonable expectations of activities like pitching, content, or earned media coverage.

Apparel 160

Apparel Construction Agency Interviews 160

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Increasingly, reporters in the tech, advertising and marketing space are less inclined to do traditional product launch coverage unless the company is a top gun. Partnering with a bigger brand in a non-competitive sector can be fruitful for a launch, since the smaller company can ride on its reputation coattails.

Technology 157

Technology Product Launch B2B Facebook 157

Cision

DECEMBER 14, 2017

You’re trying to pitch a story about an innovative new product aimed at financial services companies. As we know, what we see from executives in social media is not always necessarily their opinion, per se – it is often a form of marketing in itself, delivered in what is considered an advertising medium.”.

B2B 120

B2B B2C Pitching Social Media 120

Cision

APRIL 12, 2016

Pushing products in your pitches won’t gain you any media coverage. If you want journalists to respond to your pitches, you need to explain why your news is important and relevant. Adriana Stan, public relations director at W Magazine, says being empathetic to the contacts you are pitching is the key to winning them over.

Fashion 120

Fashion Pitching Journalism Social Media 120

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 60

Social Media Pitching Media LinkedIn 60

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. Make the pitch short and authoritative. For longer B2B bylines, a detailed outline may be necessary, but often a short email pitching the topic and author will do. In general, a thought leadership piece is not an advertisement. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147