PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? National Women’s Small Business Month. Pick one of these and start pitching the media today! what you can pitch your local media for the month of October. Think about what you can pitch in October. It’s almost October. National Stamp Collecting Month.

Pitching 130

Pitching Financial Small Business YouTube 130

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Think outside of the box on what value you can provide related to back-to-school and pitch those stories starting today and for about the next 30 days. What can you pitch? I could go on and on.

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

SEPTEMBER 1, 2022

By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility. So listen to what’s happening online and use that to pitch your stories.

Pitching 130

Pitching Video YouTube Viral 130

ImPRessions - Crenshaw Communications

MAY 24, 2018

They must constantly generate fresh concepts for bylines and story angles for pitching, as well as dreaming up campaign ideas for clients. Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field.

Creativity 174

Creativity Small Business Storytelling Travel 174

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Lessons in depth. What are the lessons like you ask? The first piece of advice (love!):

Marketing 144

Marketing Advertising Advertising Small Business 144

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. So and I understand, advertising is important to all of us. But why publicity is so valuable?

Publicity 130

Publicity YouTube Advertising Advertising 130

PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! I didn’t think of that! PR FOR ANYONE.

Media 130

Media Pitching Privacy Video 130

PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. These calendars are actually designed for potential advertisers to know what is going to be covered in the magazine in a particular month. Magazine will be featuring business books, you should be sending a copy of your book to the business editor in April.

How To 130

How To Pitching YouTube Advertising 130

PR for Anyone

SEPTEMBER 1, 2021

I made so many mistakes when I first started pitching. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I pitched holiday gift guides in November. Lots of pitching failures led me to figure out the system.

Pitching 130

Pitching System Google Local 130

PR for Anyone

OCTOBER 7, 2021

When you can pitch yourself as an expert on a topic that is trending online. The more people they have paying attention to their outlet, the more advertisers they can get and the better it is for them. You could even add that in your pitch when you send it in that “Hey, this is buzzing online. We pitch the media.

How To 130

How To Pitching Film Video 130

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand.

Marketing 170

Marketing Measurement Trends Web 170

PRSay

NOVEMBER 25, 2024

If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Look for internships on campus or with local small businesses, boutique firms and nonprofits.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 143

Survey Software B2B Pitching 143

PR Fuel

MAY 5, 2022

You may want to make a news release for your small business if your business was recently involved with a local event, such as a charity run. Or, if your business recently changed hours of operation, then you may want to make a news release. The Importance of PR to Small Businesses.

Small Business 103

Small Business Comparison Writing Reputation 103

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising.

Publicity 225

Publicity Marketing Video YouTube 225

PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Evergreen is something you can kind of pitch anytime and you want those in your back pocket, too, when you don’t have a trending story that you can pitch those. Be valuable.

Publicity 130

Publicity Video Pitching System 130

PR Fuel

MARCH 17, 2020

Your small business may feel like a tiny sapling under a canopy of tall trees. How do you bring attention to your business? There are so many other businesses out there, and people only have so much attention to give. PR helps small businesses build brand awareness and credibility. That’s the pro.

Publicity 82

Publicity Small Business Advertising Advertising 82

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends Video 130

PR for Anyone

MAY 24, 2022

Find who is writing about your industry and reach out, show your value, give them information before you start pitching to them. You just need to follow the Get PR Famous Formula and be newsworthy, create great hooks, and find the right journalist to pitch.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

AUGUST 18, 2022

But I got a lot of takeaways from it, when I was working with our clients one-on-one, the things that they were struggling with in terms of pitching the media. So she just started pitching, but I know she’s going to have major success with this. We give them their ideal interview. It’s just amazing. as an expert.

Media 130

Media Nonprofit Pitching Television 130

Public Relations Sydney

SEPTEMBER 8, 2014

People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you.

eBook 84

eBook Agency Advertising Advertising 84

PR for Anyone

JANUARY 20, 2022

Here is a video I did on speaking in sound bites that might be helpful to come up with ones for you and your specific topic: Your interview is not a sales pitch. Media is editorial content unless you are paying for advertising. The fastest way to never get asked back again is by making it all about you and selling.

Interviews 130

Interviews How To Media Television 130

Sword and the Script

AUGUST 13, 2024

Should you advertise against your competitors? I’ve listened to this podcast for years and twice successfully pitched clients as guests. These systems are expensive and often require hardware upgrades that small businesses can’t afford. Small businesses could afford it because it didn’t require hardware upgrades.

Creativity 99

Creativity B2B Examples Marketing 99

Shift Communications

SEPTEMBER 13, 2017

Take small business lending, for example. For example, if more regulation will hurt your business although it seems to be the popular opinion, don’t be afraid to articulate why you have an opposing view. Consider in-app advertising to fintech/finserv related sites. Utilize the power of automated news monitoring.

Banking 79

Banking Financial Advertising Advertising 79

PR Fuel

AUGUST 12, 2021

Meanwhile, small businesses with blogs generate 126% higher lead growth than others. Successful Pitches. Once you create the perfect press release, you’ll also need to create a strong pitch email. In fact, journalists read the email subject line and pitch before the release itself. Stronger SEO.

Writing 105

Writing SEO Pitching Engineering 105

Bad Pitch Blog

DECEMBER 30, 2006

When we did the Yarn Bus for Flying Fingers, we were already in a massive pitch mode for the previous six months, having landed everything from local TV to morning shows, about edible yarn, only at Flying Fingers. How many advertising dollars does this equate to? Don''t pitch and say "Hey, Media Map says you cover small business.

Pitching 40

Pitching Small Business Insurance Insurance 40

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. It was there where Stu got the notion he had climbed as far as he could while still working for someone else.

Meeting 131

Meeting Radio Sports Telecommunications 131

Waxing UnLyrical

FEBRUARY 7, 2013

I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. The thrill of hunting new business, executing existing projects and partnering with others in my field gave me the will to go out and make things happen.

Writing 96

Writing Google Pitching Small Business 96

PR for Anyone

MAY 18, 2022

I pitch the same media people different stories every month. You can certainly do this yourself or consider having someone on your team do this or even hire a virtual assistant to help. It’s basically just creating a process and being consistent. I make a plan and I stick with it.

YouTube 130

YouTube Video How To Pitching 130

Bad Pitch Blog

MAY 7, 2006

We discussed the media relations lifecycle, briefly touching on blogs and how to pitch them—if at all. One example discussed was a pitch I made to Erick Schonfeld at B2Day , Business 2.0’s Here is the entire exchange, including the end result and how to improve the next pitch. Got Pre-Pitch? What’s Next?

Pitching 40

Pitching Blogging Small Business Media Relations 40

Contently - Strategy

OCTOBER 1, 2018

They look something like this: As long as I live, I will never forget SiteLinks, or the number Google used to convince advertisers to adopt this feature: 30 percent. I was part of the sales team at Google that helped launch SiteLinks to advertisers. That stat is burned into my brain forever.

Marketing 102

Marketing Google Newspapers Print 102

PR Fuel

JULY 24, 2018

Telling Your Story” Is the Real Trick to Small Business PR. Most small business descriptions include information like who the founders were, when and where the business started, and perhaps a few sentences about the company’s mission and vision. What is the “theme” of your business story?

Pitching 40

Pitching Media Small Business Writing 40

5W PR

APRIL 8, 2021

David Johnson, CEO of Strategic Vision Public Relations, told Business News Daily small businesses would be foolish in thinking that a press release will be picked up in its entirety. No Sales Pitch. Its purpose is not to advertise a product even though that would be a great byproduct.

Engineering 128

Engineering Writing Social Media Report 128

ISEBOX

NOVEMBER 30, 2015

Often referred to as the “Barcelona Principles” PR Pro’s are looking at social metrics, their intended outcome, and the effect their stories have on critical business measurable, in addition to the traditional advertising value equivalents (AVE). 5) You don’t network or pitch.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Beyond PR

OCTOBER 31, 2017

Take Advertising Value Equivalency (AVE), for example. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. And so we continue to use legacy systems that no longer serve. And yet, that’s not a precise measure when it comes to earned media.

Measurement 65

Measurement Media System Small Business 65

Lauri Pehar Borsh

AUGUST 12, 2015

If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). Do not do the failed, traditional “Feature me please” pitch.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

If you are a serial dater of the media and sending broad, mass pitches to every and any journalist you are not ready for the media! Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). Do not do the failed, traditional “Feature me please” pitch.

Enterprise 60

Enterprise Advertising Advertising Pitching 60