ImPRessions - Crenshaw Communications

JULY 1, 2021

We had our own clients, but we depended on “below-the-line” budgets of large integrated marketing clients where the relationship was owned by our advertising siblings. My advertising colleagues were delightful and talented, but they had no incentive to understand PR and what it brings to the table.

Agency 421

Agency Creativity Advertising Advertising 421

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

It may be time to review and optimize your profile to ensure that it’s presenting you and your brand in the best way. Linking to blogs or articles that feature your expertise are also great ways to present your brand. Your LinkedIn profile is representative of your brand. If someone were to scroll through, how would they perceive you?

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Business Wire

JANUARY 19, 2017

Rather than simply promoting the content via owned channels or social advertising and platforms, which can limit visibility, utilizing a newswire can enhance visibility, coverage and engagement and drive the traffic needed to make the program achieve its objectives.

Financial 166

Financial Video Consumer Data 166

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

Advertising 133

Advertising Advertising Real Estate Travel 133

Onclusive

APRIL 9, 2019

This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. According to Nielsen’s Trust In Advertising Study, earned and owned media are the most trusted forms of marketing while trust in paid advertising is in decline. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

PR Fuel

NOVEMBER 11, 2021

Every enterprise needs to create a brand around which business advertisements will revolve. Another popular way of marketing your brand is through advertising. To use both business press releases and advertisements effectively, you need to understand how the two differ. What Is Advertising? billion in 2021.

Advertising 105

Advertising Advertising Writing Product Launch 105

Buzzstream

MARCH 12, 2020

We decided we wanted to pit a few advertising/marketing approaches against each other. While 7 in 10 people would rather watch a 30-second advertisement than give away their email address, 88% would do the same if asked to provide their phone number. . The data we are presenting relies on self report. Would You Rather?

Advertising 131

Advertising Advertising Marketing Privacy 131

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

In the media business, we talk a lot about how brands can get into those conversations through advertising. For an imaginative PR team, this opens up new avenues presented by current media consumption trends. That engagement presents prime opportunities for branding and thought leadership. But what about PR?

Trends 320

Trends Mobile Twitter Consumer 320

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

NOVEMBER 11, 2020

For example, an ad tech startup may be suited for topics from native advertising to GDPR , while a professional services firm can fit stories about anything from compliance to forensic accounting. It’s rare for a company to be limited to only one type of story. If no one has been formally coached, don’t worry.

Media 323

Media Interviews Financial Construction 323

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 243

Media Analysis Measurement Advertising 243

5W PR

NOVEMBER 27, 2024

Crises present significant challenges but also opportunities for growth and innovation. Key strategies for leveraging digital platforms range from social media and websites, to influencer collaborations, email marketing, and paid advertising. However, they also offer unique opportunities for growth, innovation, and resilience.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

Agility PR Solutions

JUNE 11, 2024

With consumers being bombarded with advertisements and marketing messages at every turn, standing out can feel like an impossible task. For public relations professionals, this presents a […] The post Innovative branding: 6 unconventional strategies for brand recognition and promotion appeared first on Agility PR Solutions.

Brand 177

Brand Branding Strategy Advertising 177

ImPRessions - Crenshaw Communications

FEBRUARY 9, 2021

Even within a sector like ad tech, a publication may have a journalist dedicated to the entire programmatic advertising beat, while an analyst house will have someone specifically dedicated to demand side platforms (DSPs) alone. This means connecting with the right analyst and having a finely tuned presentation that will make an impact.

Wireless 309

Wireless B2B Report Media Relations 309

Mindful Marketing

MAY 21, 2023

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. Given my past and present advertising-related roles, people sometimes ask my opinion about ads, and because I teach at a Christian University, my views on marketing that involves religion has some extra appeal.

Advertising 91

Advertising Advertising Television Radio 91

Onclusive

MARCH 17, 2020

On a broader level, this presents challenges because traditional media relations has become a singular (and increasingly narrow) part of the overall scope of public relations. As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications.

Media 221

Media Analysis Measurement Advertising 221

5W PR

JUNE 19, 2023

By presenting viewers with an irresistible offer, HelloFresh entices customers to try their service. Wendy’s Wendy’s, known for its impressive social media presence today, made a significant impact on the advertising world with its campaign “Where’s the beef?”

Advertising 88

Advertising Advertising Consumer YouTube 88

Prowly

DECEMBER 6, 2024

It automatically gathers data and helps you present it effectively to your clients and stakeholders. Example: you can generate a list of top mentions in articles from the Advertising industry category with positive/neutral sentiment, sorted by domain authority. #2 The best part? What is a media impression? 3 Are you improving your SEO?

Media 104

Media Measurement SEO Instagram 104

ImPRessions - Crenshaw Communications

MARCH 19, 2019

It doesn’t compare to paid advertising when it comes to frequency of message, and it will never offer the type of control that paid content will. That vote of confidence is great, but in most cases a PR campaign is a poor substitute for a marketing plan, and it’s not typically designed to drive demand.

Nonprofit 271

Nonprofit Crisis Management Fashion Advertising 271

Flack's Revenge

JULY 11, 2018

It’s backlight shines an eerie glow on the presenter’s lower face. More than just selling laundry detergent, the presentation is about emotion, story arc, and transformative life experience. Most who are familiar with the concept of a Big Idea know it from the world of advertising. Or maybe Dracula.

Insurance 204

Insurance Insurance Advertising Advertising 204

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. And that’s just one of many; the folks at LUMA have similar graphics for CTV advertising, martech, ecommerce, mobile, and much more.

Publicity 203

Publicity Marketing Advertising Advertising 203

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Even if you have past experience hosting media interviews at industry events like Cannes or CES, attending in 2022 and beyond will present new challenges.

Media 294

Media Trade Shows Travel Interviews 294

Cision

MAY 29, 2017

The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. These useful insights can be used to target content and advertisement campaigns and ensure better lead generation. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

Cision

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Branding Brand Video 266

ImPRessions - Crenshaw Communications

JUNE 19, 2018

They can also present valuable networking opportunities. Don’t advertise your brand. There’s no need to digress into an advertisement for your company or service (although a good introduction is essential, as outlined below.) Present the best face of the company.

B2B 178

B2B Trade Shows Leadership Conference 178

Flack's Revenge

DECEMBER 4, 2014

It covered dirty tricks of marketers and PR seekers, including the excerpt: But the rapid spread of such soft advertising indicates a bigger problem: news websites are putting their traffic before the authenticity of their content… Hmmm, traffic before authenticity? That slippery slope does not sound so foreign, does it?

Government 196

Government Viral Journalism LinkedIn 196

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

PRSay

JUNE 9, 2021

When announcing the suit, Healy said in a statement that “Publicis convinced doctors to prescribe more OxyContin [an addictive, opioid pain reliever that presents a high risk of overdose and death] to more patients as the opioid epidemic was raging. Publicis Health acted solely as an advertising agency. A labyrinth of lawsuits.

Crisis 167

Crisis Ethics Publicity Marketing 167

PRSay

OCTOBER 4, 2021

15, the live, online series of six modules — moderated by media relations strategist Judy Welage — will feature experts who present case studies and discuss the latest communications trends. Likewise, it’s important to educate organizations on the difference between earned media and advertising. Starting on Nov.

Media Relations 203

Media Relations Media Pitching Case Study 203

5W PR

MARCH 21, 2025

Building Pre-Launch Momentum The months leading up to an online casino launch present critical opportunities to establish market presence. Recent industry data shows that influencer-led casino promotions generate 3x higher engagement rates compared to traditional advertising.

Case Study 78

Case Study Measurement Reputation Study 78

Melissa Agnes

AUGUST 14, 2014

Apart from finally getting the opportunity to meet my fabulous friend and colleague, Karen Freberg , for the first time in person, I got to spend a day watching presentations and engaging with academics (a combination of both professors and students) on their research projects and papers.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

PRSay

NOVEMBER 5, 2021

These types of media content present both problems and opportunities for your clients. Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. With more sunlight shining upon such content and their advertisers, this problem will only continue to grow.

Communications 190

Communications Journalism Advertising Advertising 190

ImPRessions - Crenshaw Communications

MARCH 27, 2018

If an executive wants top-tier opportunities but has no real speaking history “to speak of,” start with smaller groups who are hungry for interesting presentations. We also like the idea of a presentation fueled by a live quiz or poll that engages the audience in real time and invests them in the outcome.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Because third-party validation is key to generating visibility for any crowdfunded campaigns, this presents a challenge – and an opportunity – for PRs to find ways to help them succeed. A concise background story, set of perks, and attractive presentation of the product’s value will resonate with target audiences.

B2C 192

B2C Community Banking Advertising 192

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. To enhance presentation skills. Presentation Blogger. To increase PR, marketing, and advertising industry knowledge. AMA Executive Circle.

Blogging 159

Blogging Pitching Fashion Sports 159

Polaris

NOVEMBER 20, 2014

He also addressed the Cannes Lions International Advertising Festival. But for your next presentation, whether it’s for your board, potential investors or the sales team, avoid the typical canned corporate talk that sticks to the facts. Dig deep and begin your presentation by telling a story. Find your story. Introduce conflict.

Storytelling 199

Storytelling Reddit Video Creativity 199