Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.

Radio 84

Radio Sports Marketing Local 84

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. He began as a radio reporter before transitioning to PR in 1999. Jody joins the agency with an extensive background in communications.

Enterprise 227

Enterprise Agency Radio Fashion 227

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings.

Meeting 131

Meeting Radio Sports Telecommunications 131

5W PR

SEPTEMBER 3, 2024

Media planning, the strategic allocation of marketing budgets across various media channels, is fundamental to successful advertising. Social media Platforms like Facebook, Instagram, and TikTok provide affordable advertising options. Utilize targeted advertising to reach specific audiences.

Brand 78

Brand Branding Media Print 78

Sword and the Script

JUNE 18, 2019

I culled through the answers pulling out as many as possible that were fit for print and listed them below. 11) “I get my clients, who are experts in their fields, into newspapers, magazines, online publications and on TV and radio.”. 115) “Advertising.”. 115) “Advertising.”. 8) “Consult, coach, teach.”.

Employee 146

Employee Print Writing Survey 146

Prakkypedia

NOVEMBER 5, 2017

A feature of every Monday print edition of The Australian since I can remember, Media publishes “the latest media news” and includes columns and Media Diary, a selection of snippets that is part business update, part breathless gossip. It also has six print editions a year. Download This Show. Media Week in InDaily.

Media 76

Media Journalism Radio Print 76

Beyond PR

JUNE 30, 2016

The university radio or TV station. While some publications have reduced print frequency in the face of the changing media landscape, the amount of content being produced by their newsrooms has not changed. Moreover, they usually share each print copy with at least one other person, so distribution is maximized.

Radio 69

Radio Newspapers Print Media 69

Marketwired

APRIL 12, 2016

Canadaland , Radio Lab, This American Life and The Joe Rogan Experience are just some of the podcasts that routinely appear on iTunes’ “Top 10 Downloads” list each month and they each boast their own rabid, weekly following. Podcasts Can Help Advertisers Reach Niche Audiences. But to Attract Advertisers, Promotion is Key.

Advertising 100

Advertising Advertising Television Radio 100

5W PR

MARCH 2, 2021

Micromarketing is an advertising approach that targets niche audiences in the market – in other words, through micromarketing, companies can directly market their products or services to a highly targeted consumer group.

Marketing 88

Marketing Consumer Radio Groups 88

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

5W PR

SEPTEMBER 28, 2023

It involves selecting the best advertising and communication channels. Analyzing media options The media landscape is diverse, including traditional channels like TV, radio, and print, as well as digital platforms like social media, websites, and streaming services. What is media planning? Media planning is a systematic process.

Media 78

Media Advertising Advertising Analysis 78

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Radio, television and streaming are also holding up or growing.

Government 151

Government Crisis Energy Community 151

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR Fuel

NOVEMBER 20, 2020

Whether or not you choose to advertise on TV or on the radio, it’s always a good idea to think about print and digital advertising. These forms of media tend to have a wide reach because their content is appropriate not only for their website or printed media but for social media, too.

Radio 80

Radio Print Writing Consumer 80

Stephen Waddington

JUNE 9, 2020

No advertising, no sponsorship, no sales promotion or other fundraising efforts. For example, print has fallen off the cliff on which it was already teetering precariously. Even where available, in a germ-phobic world there is a reluctance to pick up what many can see as unclean printed publications.

Skype 89

Skype Radio Print Local 89

Prowly

DECEMBER 6, 2024

Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.

Media 104

Media Measurement SEO Instagram 104

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. PR doesn’t work that way. .

Data 78

Data Newspapers Analytics Measurement 78

Barokas

MAY 22, 2019

With so many brands vying for our attention through various channels – from social media, TV, radio, print, smartphones and the endless barrage of emails flooding our inboxes on a daily – sometimes hourly – basis, it’s easy for your message to get lost among all the noise.

Storytelling 60

Storytelling Radio Print Advertising 60

5W PR

APRIL 11, 2023

This occurs through high-end advertising, product placement, and celebrity endorsements. They don’t rely on mass-market channels like TV and radio ads. Instead, they use print magazines, social media, and events. That is why luxury marketing is distinct from regular marketing.

Marketing 78

Marketing Radio Print Consumer 78

5W PR

APRIL 9, 2019

Connecting with consumers offline doesn’t have to entail just another advertising campaign. Traditional Advertising Isn’t Dead. Some advertisers will turn their nose up at the prospect of advertising in a more “traditional” vein, such as a magazine or a billboard. Make a Community Impact.

Consumer 60

Consumer How To Advertising Advertising 60

Beyond PR

JUNE 29, 2016

The findings from Outsell, a research and advisory firm focused on media, information, technology and the business of data, reveal a fundamental shift away from intrusive tactics, such as telemarketing, autoplay video and TV/radio ads, towards user-initiated behavior. “In A verified source who lends credibility and authority to your message.

Media 75

Media B2C B2B Nonprofit 75

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 TV and mobile are almost at parity for both viewing and ad investment.

Report 81

Report YouTube Privacy Web 81

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Influencer, marketing & social media pro, social selling expert, speaker, author, radio show host.

Social Media 120

Social Media Twitter Media Nonprofit 120

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. The company also enhanced the platform’s search and alert functionality.

Television 60

Television Radio Analytics Government 60

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. The far more casual dress code generally used to be the business card of the advertising industry. The social media revolution has even changed the way PR experts dress.

Print 64

Print Social Media Web Television 64

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). million worth of media coverage.

Viral 88

Viral Marketing Guidelines Local 88

Bianchi Biz Blog

APRIL 29, 2024

This includes print newspapers, digital news sites, television, and radio stations. Regulatory Awareness: Keep abreast of the local regulatory environment, especially laws related to advertising, marketing, data protection, and free speech. They can act as a bridge, helping you navigate and avoid potential pitfalls.

Marketing 93

Marketing Local Crisis Management Internal 93

Victorious PR

JANUARY 13, 2023

You have print, television, radio, AND online. Paid advertising can get expensive, and if you don’t spend a substantial amount on it, you may see little, if any, results. This then not only adds a layer of credibility (that advertising doesn’t), but also increases visibility, leading to an increase in ROI.

Real Estate 52

Real Estate Publicity Television Radio 52

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue.

Media 76

Media Advertising Advertising Measurement 76

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. "'Fearless Girl' was a home run – a stunt that sparked conversations not just across America, but across the world,” adds Street Factory’s Audette (pictured at left).

Marketing 76

Marketing Consumer Measurement Viral 76

Mora Communications

OCTOBER 2, 2017

For Addiction Specialists, having your voice heard and taking the time to establishing yourself as an expert in the field of Addiction Medicine can be an opportunity to reach the patients who need your services the most, this is not done through marketing and advertising alone. Being featured on CNN, Dr.

Television 40

Television Print Radio Newspapers 40

Sword and the Script

DECEMBER 8, 2015

One of the more interesting aspects of the programs transition for me has been the advertising model. This program does for podcasts, what native ads have done for online print. This daily show sums up the business news of the day and has broadcast for many years over the radio airwaves. TED Radio Hour. (~60

Radio 60

Radio Content Marketing Marketing Education 60

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 108

Facebook Privacy Twitter Social Media 108

Sword and the Script

MARCH 20, 2018

We can place digital signage in hallways that read RFID badges or wristbands and show advertisements tailored to each attendee by industry, geography, or job title. But many corporations are still trying to figure out how to build a stable website, what size badges to print, and how they should design their badges.

Industry 70

Industry Marketing Enterprise Mobile 70

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Mora Communications

DECEMBER 15, 2017

Traditional PR or media relations focuses on landing media coverage, garnering articles or segments in newspapers, magazines, TV, radio and online publications. That empowers them with a trust value that a commercial or print ad neither can nor will deliver. PR is perhaps the most misunderstood form of marketing.

Marketing 40

Marketing Radio Newspapers Print 40