Deirdre Breakenridge

MARCH 12, 2015

The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. At the same time, we’re working more closely with marketing, branding, digital and web teams. The colors you use on the web are not the same colors you use for print.

Creativity 150

Creativity Web Social Media Data 150

Stephen Waddington

JUNE 13, 2019

News media in pain Newspaper brands continue to suffer as readers shift from print to digital. Popular newspaper brands have suffered double digit falls in print circulation with the Daily Star (-18%), Daily Mirror (-13%), and Daily Express (-12%) hardest hit. Facebook and Google account for almost 60% of the online advertising market.

Print 115

Print Media Newspapers Local 115

Cision

MARCH 21, 2016

This year’s report found that 92 percent of media outlets have or are currently adopting a mobile-friendly Web design. Native Advertising. While mobile and multimedia continued on an upward trajectory, native advertising’s importance fell. What impact does this have on communication professionals? A little under a quarter (24.6

Trends 120

Trends Media Mobile Print 120

Flack's Revenge

AUGUST 9, 2016

They reported the experiences of social teams and editors at some of the largest broadcast, print daily and native web outlets. Those featured, however, didn’t go into detail on the role of advertising to boost reach. Only a small percentage of their stories get significant page views on the web. But it was no easy task.

Viral 120

Viral Data Web Trends 120

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” The revenue model for journalism is at best in flux, and at worst, in chaos.

Journalism 120

Journalism Trends Print Local 120

Flack's Revenge

DECEMBER 5, 2018

First, social media will be around for many years to come, just like TV, outdoor, radio and even print. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. What comes after social media?

Social Media 149

Social Media Marketing Media B2B 149

Stephen Waddington

JUNE 25, 2020

Print is down but digital is booming. COVID-19 boosts news consumption across all mainstream media (except print) The COVIDA-19 crisis has substantially increased news consumption for mainstream media. Consumption of printed newspapers has fallen as lockdowns undermine physical distribution. The future of news is complicated.

Newspapers 103

Newspapers Print Local Television 103

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . But copyright violations can have disastrous consequences.

Examples 120

Examples Viral YouTube Infographics 120

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Yet Indian-language content on the web is limited. Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. 7 percent who rated print media as important and 54. There are roughly 22 official languages spoken across India and more than 10 in Southeast Asia. As in the U.S.

Mobile 156

Mobile Local Technology Social Media 156

Cision

MAY 4, 2015

Analyze sharing activity for any piece of content across the social web. Monitor online and offline sources, including access to 20,000 premium print news sources from LexisNexis, and streaming broadcast coverage from all 210 U.S. Keep teams informed with regularly scheduled, presentation-ready reports. Content Optimization Insights.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

5W PR

JULY 15, 2020

Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. Content marketing isn’t just a constant stream of advertisements.

Content Marketing 110

Content Marketing Print Analysis Data 110

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. The quality of queries changed too as the web evolved. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources.

Reddit 173

Reddit Software B2B Technology 173

ImPRessions - Crenshaw Communications

JULY 11, 2018

It may be added to the website newsroom feed, distributed to contacts in email marketing, or occasionally in paid advertising. The story can be pitched targeting media in another vertical, or the agency may approach a broadcast outlet in the wake of a print story. PR measures up.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. 2) Make it really easy to complain another way.

Advertising 60

Advertising Advertising Social Media Twitter 60

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. It’s unlikely that any amount of paid advertising would have built the same value for the brand. How Soulmates.ai

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

David PR Group

OCTOBER 17, 2014

Remember, journalism was created to educate, inform, and persuade people, and our nation’s first journalists were not writing to please advertisers. Advertising was a byproduct of journalism, which has, at times, over-shadowed it—but I promise you, journalism will endure. Do we charge for it? Part of it? Do we give it away?

Journalism 85

Journalism Print Newspapers Advertising 85

ReimaginePR

AUGUST 15, 2016

This includes logo, web design, color schemes, tone and voice. Printed literature. Online advertisements. While you may not roll out your brand all at one time, you’ve got to have an idea of what that final roll out will look like. Develop a strong brand identity. Your social media pages and profiles: LinkedIn. Your letterhead.

Employee 120

Employee Social Media Education Brand 120

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. The advertiser “retargets” everyone that showed initial interest. 1) What is Cision Impact?

Publicity 89

Publicity Media Advertising Advertising 89

Stephen Waddington

DECEMBER 30, 2019

Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice The great hope of the web was that it would democratise the publication and sharing of information.

Government 103

Government Education Print Ethics 103

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. Newsrooms have been cut back to the bone and journalists furloughed.

Government 151

Government Crisis Energy Community 151

Stephen Waddington

JUNE 23, 2019

The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 TV and mobile are almost at parity for both viewing and ad investment.

Report 81

Report YouTube Privacy Web 81

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Privacy Analytics 84

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Native advertising. Native advertising and sponsored content are a form of media that publishers have relied on as a revenue stream. This includes paid, earned, shared and owned (PESO) media. Content syndication.

Media 103

Media How To Advertising Advertising 103

Beyond PR

JUNE 28, 2016

In public relations, Advertising Value Equivalency (AVE) or “ad value” refers to the cost of buying the space taken up by a piece of media coverage, had that coverage been an advertisement. Ad values lack context: News articles and advertisements are not one in the same. It’s time to look beyond ad value.

Measurement 73

Measurement Advertising Advertising Agency 73

Sword and the Script

JANUARY 13, 2015

Twitter made a number of advertising product (or inventory) announcements recently including a plan to sell ads on other websites. Facebook has essentially invoked the (dubious) traditional advertising model. Facebook on the other hand is inviting deserved scrutiny among marketers as to the value of their advertising products.

Twitter 60

Twitter Marketing Media Advertising 60

Prowly

DECEMBER 6, 2024

Each of them plays a different role in media strategy: Earned impressions come from organic mentions Paid impressions originate form advertising Owned impressions come from brand-generated content Media impressions vs. reach One basic difference between impressions and reach is the number of users which viewed the content.

Media 104

Media Measurement SEO Instagram 104

Sword and the Script

OCTOBER 15, 2016

The copy I bought of David Ogilvy’s “ Confessions of an Advertising Man ” roughly 15 years ago was used. To the best of my recollection, it appeared the book was out of print, yet there was a seller on a little startup called Amazon.com willing to part ways with a hardcover copy. It was akin to a desktop manual for my profession.

Advertising 60

Advertising Advertising Print Interviews 60

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. Then, it shows up in the print issue the next morning? It could help customers by saving them a few mouse clicks.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Maxim Behar

APRIL 2, 2024

The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. This has entirely changed with social media, which has uplifted the quality of Web 1.0 to a whole new level, a whole new dimension, that of the interactive Web.

Print 64

Print Social Media Web Television 64

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Someone with a PR background or degree is now somehow expected to know graphic design, videography, web design and development, photography and social media and more.”. From print to digital. Additional duties.

Communications 119

Communications Crisis Internal International 119

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. They reduce your value to the “equivalent” of advertising by reducing your efforts to the “value” of a column inch.

How To 52

How To Print Analytics Advertising 52

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 66

Technology Advertising Advertising Community 66

Stephen Waddington

JUNE 21, 2018

In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. But these are exceptions and not the norm.

Social Media 73

Social Media Print Study Advertising 73

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75