Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. The founding HARO was founded by Peter Shankman in 2008 as a Facebook group for journalists in need of sources.

Reddit 183

Reddit Software B2B Technology 183

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. Consequently, you don’t need to affect trust through the sheer economic privilege of possessing the resources to print more paper. Watch Dorie Clark’s on-demand webinar now! Trust is an important concept in commerce.

Study 120

Study Engineering Mobile Crisis 120

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders. No one wants to attend a two day conference via webinar.

Government 151

Government Crisis Energy Community 151

Stephen Waddington

JUNE 16, 2019

Newspaper brands continue to suffer as readers shift from print to digital. It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Facebook and Google account for almost 60% of the online advertising market. This isn’t news.

Print 60

Print Storytelling Newspapers Advertising 60

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. Watch her on-demand webinar today! Watch Gary’s free on-demand webinar today!

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

DECEMBER 4, 2018

So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars. Your content should still aim to engage, entertain, and inform as it promotes or advertises. At some point, that trust you build in the top of the funnel has to translate to legitimate interest from buyers.

Case Study 110

Case Study Marketing Study Content Marketing 110

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

Meeting 72

Meeting Automotive Engineering Journalism 72

Sword and the Script

MAY 22, 2018

Advertising was extremely expensive. Early on, I worked at a printing technology company where we had a big poster on the wall that said, “Freedom of the press belongs to those who own one.” Trying to tie print ads or direct mail directly to sales, for a high-value, long-sales-cycle B2B product, was a nightmare.

Marketing 67

Marketing B2B Print Technology 67

Prohibition

FEBRUARY 11, 2021

Whilst granted, the more traditional big-ticket advertising tactics – think mailers, billboards and print ads – still require an element of forward planning, even the content of these ads is often agreed upon at the eleventh hour. How should I plan my 2021 B2B marketing strategy?

B2B 62

B2B Strategy Marketing How To 62

Burrelles Fresh Ideas

MAY 7, 2024

These include the standard data most media monitoring firms provide, like media coverage volume (aka “counting clips”), impressions (circulation in print), ad value (or ‘media cost’). They are numbers that are simple to count.

Analysis 95

Analysis Measurement Data Examples 95

Sword and the Script

JUNE 14, 2016

Mondelez will invest in content properties and intellectual property that will enable it make money from selling distribution rights, advertising and brand integrations, said Laura Henderson, Mondelez’s global head of content and media monetization.”. In short, it was a value-added twist on a webinar.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

DECEMBER 5, 2017

Sometimes the examples are businesses that are able to sell advertising across digital sites they’ve built. Finally, there are some that have been actually able to sell subscriptions to print magazines they publish (Lifetime Fitness). Legal speak is not easy to understand, so the explanation for the average citizen provides the value.

Content Marketing 69

Content Marketing Case Study Marketing Conference 69

NewsWhip

APRIL 28, 2021

Watch webinar. So we talk about circulation of a magazine, let’s say, so the circulation is how many are printed and put into newsagents. In some of the markets, there’s a bigger proportion of more traditional media, where newspaper and print is still pretty predominant. View our on-demand webinars. #16:

Consumer 78

Consumer Measurement Local Data 78

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. These fine folk did: Jan.

Blogging 80

Blogging Twitter Facebook Measurement 80

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising? Key PR Concepts Explained 6.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 One of the more interesting aspects of the programs transition for me has been the advertising model. In other words, these people listen to a lot of podcasts.

Radio 60

Radio Content Marketing Marketing Education 60

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Booking you on panels at events and webinars may also be more effective in engaging prospects. Myth #4: PR is just advertising. PR goes way beyond advertising. Or a correction be issued if it is in print.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Polaris

DECEMBER 14, 2014

The author recounts how he manipulated bloggers, reporters and media outlets into covering his company’s advertisements as news. Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Waxing UnLyrical

JANUARY 13, 2011

When I built a case for creating it, I focused on showing how the site would be a greater asset to our institution than the internal print publication I managed. By switching to a blog we saved printing and distribution costs. But that was the case even with the internal print publication… unearthly, jaw-dropping amounts of it.

Blogging 76

Blogging How To Print Facebook 76

Sword and the Script

OCTOBER 22, 2019

over the next year; 40% of budget goes to paid media; 16% of budget goes to print media; 8% of budget goes to paid social media; 6% of budget goes to paid search; 4% of budget goes to display; and. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful.

Marketing 72

Marketing Survey Study B2B 72

Waxing UnLyrical

JANUARY 26, 2011

A “page post,&# i.e. when an advertiser buys a “sponsored story&# to further distribute something they’ve posted on their page – so it goes into your news feed and in the ads you see on the right sidebar. ( You cannot opt out of your activity being turned into advertisements. You read that right.

Facebook 108

Facebook Privacy Twitter Social Media 108

Cision

MAY 21, 2015

From creating an online course to video marketing, webinar recording, Facebook, Twitter, Pinterest, YouTube, new content creation (including eBooks, guides and cheat sheets) and email marketing, Amy is going to reveal what works (and what doesn’t) once and for all. to rock your social media and content marketing. 29) John Dennis.

Social Media 120

Social Media Marketing Pinterest Media 120

Buzzstream

APRIL 9, 2025

So I do a lot of media consultancy got my Substack and I do webinars and things like that on all sort of topics like pitching the media and what makes a news story. Although I’m only in my mid-thirties, I trained as a print journalist. This is the advertising you can pay for. Yeah, that kind of stuff.

Pitching 62

Pitching Journalism Instagram SEO 62