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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239
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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Print and Digital Advertising. Register for Digital Marketing and Social Selling Workshop.

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MeasurePR: Why Are AVEs Still Around?

Waxing UnLyrical

On July 5, the #measurePR chat discussed AVEs, specifically a Wall Street Journal Numbers blog post that challenges the notion that publicity can be equated with paid advertising. Ed: next week #measurepr will be coming to you live from a workshop I'll be conducting for IABC/Houston. Should be fun. They can still sign up.

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Beyond Your Borders: How to Work with Non-Local Clients

Solo PR Pro

Reach your target area or industry with paid advertising. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. If you are targeting a specific area, schedule a speaking engagement or workshop and line up a series of meetings while in the area. Deepen those connections with a phone call or video chat.

Local 41
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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. These fine folk did: Jan.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Assemble a workshop from a diverse group. Give introverts a voice in your workshop.

How To 60
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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.