5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Branding Brand Advertising 170

5W PR

OCTOBER 18, 2018

Celebrating 15 years of bringing together the who’s who of the advertising and media ecosystem from all over the globe, this year’s Advertising Week boasted 4 bustling floors of activity over 4 days at the AMC Loews Theatre in New York. How have you seen the advertising industry evolve over the past 5 years?

Advertising 89

Advertising Advertising B2B Creativity 89

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. A patchwork of privacy regulation s has challenged all the major players. The power of CTV and OTT advertising was also covered as consumer adoption has grown.

Privacy 156

Privacy Advertising Advertising Data 156

Contently - Strategy

MAY 13, 2024

They’re one of the main avenues by which advertisers build personalized profiles about potential customers. In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Branding Brand Instagram 69

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Events like Advertising Week, AdExchanger Programmatic I/O, to Cannes are all great opportunities for PR to gain extra exposure for executives. .

Conference 319

Conference Privacy Twitter Leadership 319

5W PR

OCTOBER 22, 2024

The Power of Native Content and Boosting Native advertising continues to prove its value, but boosting can take campaigns to the next level. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

Retail 78

Retail Privacy Advertising Advertising 78

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

wiredPRworks

AUGUST 5, 2017

However, non-personally identifiable visitor information may be provided to other parties for marketing, advertising, or other uses. These third party sites have separate and independent privacy policies. California Online Privacy Protection Act Compliance. Childrens Online Privacy Protection Act Compliance.

Privacy 40

Privacy Policies Customer Service System 40

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years.

Creativity 156

Creativity Meeting Advertising Advertising 156

PRSay

JULY 10, 2018

Revelations about Cambridge Analytica arrive at a time when organizations are already making privacy changes to comply with the EU General Data Protection Regulation (GDPR), which took effect on May 25. The regulation has reshaped privacy laws across Europe, and also applies to U.S. Facebook has also updated its privacy policies.

Ethics 249

Ethics Data Privacy Policies 249

ImPRessions - Crenshaw Communications

MAY 11, 2022

Between cookies going away; the sector’s identity crisis; new privacy regulations; the rise of connected TV (CTV) and more, there’s plenty to discuss and lots of predictions to be made. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Advertising Week. Digiday Programmatic Marketing Summit.

Conference 156

Conference Privacy Advertising Advertising 156

ImPRessions - Crenshaw Communications

JULY 30, 2020

Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. Explaining the difference between buy side and sell side in programmatic advertising is one of your favorite hobbies. .

Privacy 308

Privacy Conference Advertising Advertising 308

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. Ad-free subscription could be coming to Meta Due to all of the EU law changes around data privacy, it is looking like Meta might be creating a subscription service where users pay $14 or $17 per month to have an ad free experience.

LinkedIn 62

LinkedIn Social Media Privacy Advertising 62

Agility PR Solutions

JULY 12, 2022

With continued legislation being introduced, most recently the American Data Protection and Privacy Act, CMOs, advertisers, security and compliance teams, as well as C-level executives are being further pressed to justify the use of personal information in line with consumer expectations.

Data 78

Data Consumer Privacy Branding 78

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

Advertising 322

Advertising Advertising Privacy Television 322

Solo PR Pro

JUNE 12, 2018

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). How do you deal with “the privacy paradox” as Mary Meeker describes it?

Privacy 40

Privacy Data Ethics Policies 40

ImPRessions - Crenshaw Communications

APRIL 8, 2021

One industry that’s a match for Big Tech may be the one that funds it — Big Advertising. P&G’s Marc Pritchard led the call for change, claiming deep-pocketed marketers are left in the dark on matters of data collection, privacy, and billing across the media supply chain. Redefine data ownership and privacy.

Reputation 305

Reputation Privacy Data Advertising 305

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

Privacy 102

Privacy Google Advertising Advertising 102

Axia PR

AUGUST 22, 2022

In this episode, Allison Fitzpatrick from Davis+Gilbert LLP joins host Jason Mudd to discuss the top 10 advertising topics to look out for.

Privacy 93

Privacy Marketing Advertising Advertising 93

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Privacy by design : Rather than be an add-on, companies are expected to design their systems for privacy from the ground up. What is GDPR?

Publicity 163

Publicity Marketing Privacy Advertising 163

Prohibition

OCTOBER 30, 2024

Many accredit its growth to a growing disdain towards mainstream social media discourse and advertising, with Reddit offering users a platform to discuss a wide range of topics with anonymity and far fewer ads. In response to privacy concerns raised, Meta has disclosed that all facial data gathered in this process will be immediately deleted.

Reddit 62

Reddit Social Media Film Media 62

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. LinkedIn also lets you publish your own articles within the platform as updates in your feed and LinkedIn groups. Current events and timely coverage.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

The Oxford dictionary defines it as “ The practice of taking advantage of current events or news stories in such a way as to promote or advertise one’s product or brand. ” . The phasing out of third-party cookies has shaken up digital advertising and media, and with recent pushback regarding privacy issues, there is much to talk about.

Pitching 333

Pitching Case Study Leadership Data 333

Waxing UnLyrical

AUGUST 22, 2012

In the past, I’ve made the argument that your privacy is not Facebook’s responsibility, and I still believe that. It will hurt their pocketbooks in the short-term, but to ensure the survival of the company, it needs to get advertising figured out, and how to monetize all those users. At least, that’s what I think.

Privacy 86

Privacy Facebook Google Social Media 86

5W PR

SEPTEMBER 20, 2024

Whether forming an advertising campaign or an internal communication strategy, articulating a clear and compelling message remains paramount. Additionally, compliance with data privacy regulations when handling employee information is critical. In addition, media planning necessitates the development of persuasive messages.

Media 78

Media Employee Internal International 78

Stephen Waddington

JANUARY 12, 2022

More publishers plan to push ahead with subscription or membership strategies this year, with the majority of those surveyed (79%) saying this will be one of their most important revenue priorities, ahead of both display and native advertising.

Report 122

Report Media Journalism Privacy 122

Stephen Waddington

FEBRUARY 11, 2020

A new privacy tool provides insight into how your data is shared with Facebook. If Amazon, Apple, Facebook or Google is selling ads against phrases or words that we say out loud I’ve yet to find the option in advertising planning tools. More than 400 apps and sites track my data.

Facebook 141

Facebook Privacy Web Data 141

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

This is by no means a complete list of advertising journalists; they’re among those that are very active, often posting interesting and engaging updates about industry news. Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. Lara O’Reilly | @larakiara.

Twitter 177

Twitter Advertising Advertising Report 177

5W PR

JULY 11, 2024

These things benefit targeted advertising and content recommendations. However, they also raise ethical questions about data privacy and manipulation. This can create so-called “filter bubbles” where users are only exposed to information that confirms existing beliefs.

Media Training 78

Media Training Training Media Privacy 78

Prohibition

SEPTEMBER 29, 2023

It provides actionable insights into – Harnessing user psychology Ad comparison – looking at different social platforms Digital strategies for business growth Entrepreneurship – knowing when to quit Looking to the future Are you struggling to get more return from your paid social advertising following iOS 14?

Privacy 62

Privacy Comparison B2B Retail 62

PR for Anyone

DECEMBER 8, 2022

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.

Media 130

Media Pitching Privacy Video 130

Prohibition

FEBRUARY 18, 2021

Facebook overhauls its privacy setting. This nifty partnership will allow WPP agencies such as MediaCom, Ogilvy and Wavemaker to gain early access to advertising products in development. A report from Socialbakers revealed that worldwide spend on social media advertising increased by 50.3%

Social Media 118

Social Media Trends Media YouTube 118

Contently - Strategy

JUNE 13, 2024

In this case, a few things to anticipate might include: A shifting role of websites for advertisers and brands With AI providing direct answers, users may not need to visit some websites as often. This could potentially cause dips in web traffic. In this case, brands would need to get creative with interactive tools and immersive experiences.

SEO 52

SEO Google Privacy Engineering 52

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. The frequency of the scandals created notable hesitation among advertisers and marketers. At the end of the day, YouTube’s audience is too big for advertisers to ignore.

YouTube 130

YouTube Branding Brand Comparison 130

Flack's Revenge

DECEMBER 4, 2018

Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. interestingly, this Digiday articles says Facebook advertisers are staying the course ). It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there.

Social Media 174

Social Media Marketing Media Facebook 174