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Shaping Media and Advertising in 2025: Key Shifts on the Horizon 

5W PR

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.

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On the Ground at ADWEEK 2024: Insights We’re Implementing into Our Practice

5W PR

The Power of Native Content and Boosting Native advertising continues to prove its value, but boosting can take campaigns to the next level. Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media. This reinforces the importance of transparency and accountability in PR.

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Crisis PR Examples: Industry-Specific Lessons from the Front Lines

5W PR

When seven Chicago residents died from cyanide-laced Tylenol capsules, J&J immediately halted all advertising and issued widespread safety warnings. Tech Sector: Speed and Transparency in the Digital Age Technology companies face unique challenges during crises, particularly regarding data privacy and security.

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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

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Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 million in penalties for alleged violations involving its targeted-advertising practices. Sephora also failed to process people’s requests to opt out of their information being sold, Bonta’s office said.

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How Privacy Conscious Brands Can Gain an Edge on the Competition

Beyond PR

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. Advertisements for travel metasearch sites usually involve a cutesy gnome (Travelocity) or a charismatic spokesperson (Trivago). 4 ways creative PR takes it up a notch.