ImPRessions - Crenshaw Communications

APRIL 3, 2018

At the confluence of advertising, marketing, and public relations was the genius stunt by the fictional Wonka Corporation to release golden tickets hidden inside their popular candy bars throughout England. This solid public affairs maneuver would position the family as philanthropists and a socially responsible business.

Tools 170

Tools Government Crisis Public Affairs 170

ImPRessions - Crenshaw Communications

JUNE 30, 2016

The Cannes Lions Festival of Creativity – the Oscars of the advertising business – was held last week, and apparently it was a big disappointment for the public relations industry, which won fewer awards than in previous years. Cannes used to be called the “Festival of Advertising.”

Agency 120

Agency Creativity Advertising Advertising 120

5W PR

SEPTEMBER 27, 2019

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Cision

SEPTEMBER 14, 2016

Examples include number of website visitors, number of event attendees, paid advertising reach, etc. Use the framework to identify outputs and outtakes. Outputs refer to the core measures of your programs. Outtakes look at how your target audience has responded to your campaigns. Did they engage with your content? Did they subscribe?

Communications 0

Communications Banking Measurement Public Affairs 0

Deirdre Breakenridge

MARCH 23, 2016

Compare that with digital advertising, in which.02% Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. Molto impressivo!

Communications 150

Communications How To Analytics Public Affairs 150

Stuart Bruce

MARCH 8, 2017

Also on the up by six points is public affairs and lobbying. Despite the much talked about increasing importance of paid media as an important public relations channel it still sits at the bottom of the table with just 14% of PR practitioners saying they spend most or some of their time on advertising.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Cision

APRIL 4, 2016

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

Viral 120

Viral Journalism Advertising Advertising 120

PR Matters

APRIL 21, 2016

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Doctor Spin

FEBRUARY 7, 2025

The Public Relations Definition The Stakeholders in Public Relations The Influencers in Public Relations The Publics in Public Relations What Public Relations Does for an Organisation PR Approaches: Excellence, Rhetorical, and Critical The Four Models of Public Relations The PESO Model: Paid, Earned, Shared, and Owned Media Publics in Public Relations (..)

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Stuart Bruce

OCTOBER 29, 2015

Paul Holmes, founder of the eponymous The Holmes Report, has a great line about how advertising people are brilliant at making up stories and telling them well and PR people are fantastic at finding real stories, but aren’t good enough at telling them. John Cleese said “Creativity is not a talent. It is a way of operating.”

Corporate 60

Corporate Storytelling Public Affairs Creativity 60

Sword and the Script

OCTOBER 25, 2022

More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. It’s expanded to include public affairs and government relations as the norm.”. Advertising trusted less and less and PR and earned media are seen as more credible.”. Additional duties. All things to all people. “We

Communications 148

Communications Crisis International Internal 148

Bianchi Biz Blog

SEPTEMBER 5, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Marketing 100

Marketing Radio Automotive Television 100

Waxing UnLyrical

DECEMBER 4, 2018

It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Dawn Buzynski leads the award-winning public relations team at Strategic America. Enter the micro-influencer.

Trends 85

Trends Marketing Real Estate Public Affairs 85

Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. While advertising can support such endeavours, the driving force is usually public relations.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stuart Bruce

NOVEMBER 27, 2015

In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase.

Mobile 60

Mobile Public Affairs Government Conference 60

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on.

Media Relations 98

Media Relations Media Social Media International 98

Doctor Spin

FEBRUARY 14, 2024

This includes identifying customer needs, developing products that satisfy those needs, setting prices, determining distribution channels, and promoting the products through various forms of advertising and promotion. Audience Public Relations: PR targets a broader audience , including stakeholders , influencers , and publics.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Stephen Waddington

JULY 16, 2022

Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. It is conflated with advertising and promotions.

Publicity 78

Publicity Study Public Affairs Government 78

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Radio 64

Radio Pinterest Television Government 64

Ethical Voices

AUGUST 29, 2022

In the public relations business, I’ve had one ethical dilemma. The work was in a 13-state region, and I was doing public affairs and grassroots advocacy. If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.”

Ethics 93

Ethics Groups Handbook Education 93

Stuart Bruce

JUNE 24, 2015

The reality (as I see it and experience it) is that PR has always been more in the truth business than advertising has. Paul Holmes says that “public relations finds real stories and shares them. Advertising makes stories up and shares them.” Now I agree with that, but my issue is so what? That’s not new.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Solo PR Pro

MAY 8, 2018

Direct advertising. Public affairs. Corporate communications. Event planning. Fundraising. Government relations. Integrated Marketing Communications (IMC). Internal communications. Internet marketing. Investor relations. Journalism. Market research. Media buying. Media relations. Non-profit management. Product management.

Public Affairs 40

Public Affairs International Internal Community 40

PR Conversations

OCTOBER 27, 2023

public affairs, community relations, lobbying, sustainability, among others) together with the communication functions (e.g. media relations, employee communications, digital communications, advertising and media planning, etc) under “bundled” Public Relations inspired organizations.

Exercises 70

Exercises Interviews Public Affairs Financial 70

Solo PR Pro

NOVEMBER 17, 2015

This summer, Kevin launched a 10-question survey – “The State of Public Relations and Communications at Public Affairs Schools” – with the aim of providing these schools with a way to compare their communications efforts with those of their peers. The full results of Kevin’s study can be found in more detail here.

Creativity 40

Creativity Public Affairs Policies Survey 40

Bad Pitch Blog

APRIL 12, 2009

My colleagues at Columbia Business School (I was PR Director) as well as the Stepfordish public-affairs director thought what I did was special and incomprehensible: "Richard got us on the front page of the Journal and the Times on the same day. Or, to paraphrase Sandra Bernhard, without us, they''re suddenly NOT nothing.

Knowledge Base 40

Knowledge Base Education Public Affairs Corporate 40

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? What line should advertisers not cross? says Preston.

Film 48

Film Marketing YouTube Advertising 48

PR Conversations

JULY 5, 2017

In this case, PR manager plans and runs advertising campaigns. They identify relevant publicity opportunities, organize interviews, land speaking engagements for CEOs. They know the ropes of search engine optimization, corporate blogging, online advertising. Some companies allocate budgets for promotion on social media.

Infographics 63

Infographics Corporate Policies Reputation 63

Wadds Inc.

JULY 16, 2022

Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. It is conflated with advertising and promotions.

Publicity 52

Publicity Study Public Affairs Government 52

Communications Conversations

DECEMBER 8, 2022

After all, this was an advertising panel. Molly is the chief communications and public affairs officer with Shipt. That got me thinking about all the wonderful women I know and how some of their stories and career progressions could be just as inspiring as those featured on the panel. Bank and Optum. Where is she now?

Marketing 60

Marketing Leadership Creativity International 60

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is reflective of a traditional view of public relations. Paid media refers to any type of media that is paid for, such as advertising.

Interviews 113

Interviews Publicity Technology Social Media 113

Stephen Waddington

NOVEMBER 6, 2019

Advertising campaigns should be stopped, and printed materials should not be given fresh distribution to avoid competition with election material. Ministers continue to run the Government during an election period however care should be taken in any communication to avoid political content.

Resources 62

Resources Communications Government Policies 62

PR Conversations

JANUARY 29, 2015

Step 2 is to “remove the causes of dissension” through “adequate information” (media relations, employee publications, letters, open house visits and company executive talks). The company policy must first be examined and corrected wherever necessary to avoid conflict with public interest. requests for speakers.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

Step 2 is to “remove the causes of dissension” through “adequate information” (media relations, employee publications, letters, open house visits and company executive talks). The company policy must first be examined and corrected wherever necessary to avoid conflict with public interest. requests for speakers.

Community 40

Community Employee Local Groups 40

Doctor Spin

MAY 21, 2023

Public affairs (PA). For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA). Investor relations (IR). Media relations. Digital PR. Internal communications. Crisis communications. Marketing PR.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here.

Communications 97

Communications Marketing Pitching Technology 97

NewsWhip

APRIL 14, 2021

And so those three groups work along with a number of external functions within McDonald’s, such as public affairs and government relations, sustainability to really develop a honed intelligence that is both strategic and also very much focused on the reputational role of McDonald’s. And then we also have reputational risk.

Analytics 78

Analytics Data Crisis Reputation 78

Landis PR

JANUARY 16, 2024

Photo Courtesy of Pixabay Note: This is a reposted blog by our Public Relations Global Network Partner, Gábor Jelinek, Executive Director. For the original blog, please visit here. Independent PR agencies usually seek membership in a regional or global PR network primarily because they want to expand their reach and do more business.

Agency 59

Agency International Internal Meeting 59