5W PR

MARCH 19, 2025

Seasonal toy sales represent a significant portion of annual revenue for manufacturers and retailers, with the fourth quarter alone accounting for nearly 50% of yearly toy purchases. Most major retailers finalize their holiday toy lists by July, meaning PR teams should begin their campaign development no later than early summer.

Retail 78

Retail Storytelling Pinterest Product Launch 78

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Branding Brand Advertising 170

PRSay

NOVEMBER 25, 2024

As internship season arrives, public relations and integrated marketing firms worldwide are opening applications for paid summer roles. Businesses of all types hire interns for strategic communications, social media and public relations. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

5W PR

OCTOBER 15, 2024

To ensure that the goods succeed, it’s essential to understand the company’s target audience, create a strong brand identity, leverage digital marketing, utilize public relations, offer samples and promotions, and focus on packaging and point-of-sale (POS) CPG marketing.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Onclusive

AUGUST 28, 2019

Paid media (advertising) is rarely integrated with owned (e-commerce, email, owned social) who infrequently work with earned (public relations/communications). One native advertising partner told us that amplifying earned editorial content is the single greatest driver of product sales for one of their clients.

Media 240

Media LinkedIn Retail Consumer 240

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. and beyond. AW 360 Great Minds.

Marketing 204

Marketing Advertising Advertising Industry 204

Contently - Strategy

OCTOBER 29, 2024

For instance, the fast-growing piercing retailer Studs has made piercing feel more accessible for a wider audience thanks to their low-fi organic videos of users giving an educational overview of their piercing experiences. Videos that give more “pep talk from your cool older sister” than “advertisement from a jewelry company.”

B2B 98

B2B Branding Brand Case Study 98

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group.

Instagram 158

Instagram Publicity How To Social Media 158

Agility PR Solutions

OCTOBER 22, 2018

With an interlocking combination of PR, marketing and advertising components, social media influencers have become a cornerstone of communicators’ digital strategy.

Retail 155

Retail Advertising Advertising Consumer 155

Onclusive

JANUARY 20, 2020

Perhaps, for instance, an executive was badly misquoted in an article or a particular publication or journalist is widely known to favor a competitor. They will also have experience trafficking advertising — especially targeting media, which is an element of amplifying earned media. Secondly, don’t overthink it.

Marketing 195

Marketing How To Measurement Advertising 195

Agility PR Solutions

NOVEMBER 5, 2018

New research from performance advertising software firm Nanigans outlines how retailers plan to spend their digital ad budgets during the 2018 holiday shopping season. The post Retailers will spend more on Black Friday digital ads than Cyber Monday appeared first on Agility PR Solutions.

Retail 74

Retail Software Advertising Advertising 74

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?”

Advertising 90

Advertising Advertising B2C Retail 90

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available. Earned Media. Paid Media.

Data 157

Data Data-Driven PR System Analytics 157

Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. To cope with the amount of advertising that pesters people daily, brands have reinvented how they sell products.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Public relations isn’t just for publicity, awareness, and reputation management. A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Public speaking can generate leads. PR as a lead generation machine.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

MARCH 22, 2023

With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations , journalism, and everyday life. Cooler Screens , the world’s largest in-store digital media and merchandising platform for retail, turns refrigerated doors into interactive advertising displays using AI.

Advertising 170

Advertising Advertising Analytics Data 170

Konnect Agency

NOVEMBER 23, 2021

It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Why You Need A Public Relations Agency To Help You Keep Up With Trends. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

ImPRessions - Crenshaw Communications

MAY 24, 2018

Still, a prime impediment to PR teams’ showing out-of-the-box creative chops is clients’ aversion to risk– something not so prevalent in the advertising field. The Canadian Ontario Association of Optometrists unveiled an eye-opening approach to getting a simple public service message to the public.

Creativity 174

Creativity Small Business Storytelling Travel 174

NewsWhip

JANUARY 19, 2024

That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. If you’d like to find out more about how you can monitor your brand, check out our networks here.

Advertising 78

Advertising Advertising Branding Brand 78

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. These channels include websites, search engines, social media platforms, email marketing, and online advertising.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

5W PR

JUNE 27, 2017

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. He said they built more interaction between their audience and the brand because it was less about advertising and more about engagement.

Social Media 95

Social Media Publicity Media Retail 95

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Consider your stakeholders: OpenAI Arguably the greatest PR fiasco of the year was the public ouster – and swift reinstatement – of Open AI CEO Sam Altman.

Banking 212

Banking Nonprofit Twitter Advertising 212

Agility PR Solutions

AUGUST 6, 2018

New research from performance advertising software firm Nanigans examines retail marketing leaders’ attitudes about their roles. The survey of 100 digital advertising decision-makers—including CMOs at some of the largest online retailers in the U.S—found

Retail 60

Retail Marketing Software Advertising 60

Polaris

NOVEMBER 17, 2014

In fact, they ranked third after retail and brand sites—well above online magazines and news sites. Similarly, freelance journalists are compensated by the media outlets that use their material, but they’re usually paid upon publication or broadcast. Legacy media professionals (editors, reporters, columnists, etc.)

Media Relations 232

Media Relations Marketing Media Fashion 232

ImPRessions - Crenshaw Communications

MARCH 27, 2018

It will come as no surprise to those of us in public relations that 205 million people in the U.S. LinkedIn pages for both the company and the individual offer another way to get the word out also; include “public speaker” in job titles to help optimize search results within LinkedIn and Google.

Trade Shows 149

Trade Shows Conference LinkedIn Retail 149

Cision

JULY 26, 2017

Retail brands -> (Children’s products, Clothing, shoes & accessories, Consumer Electronics). Up until now, it has not been very easy to advertise on the Snapchat platform. Seasonal (type of shopping) -> (Fall, Spring, Summer, Winter). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Shift Communications

OCTOBER 9, 2014

Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff. Advertising Content Marketing Marketing Public Relations' Our ROI on content marketing will go down.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers.

Advertising 60

Advertising Advertising Television Retail 60

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. Those of us who work in public relations and marketing can benefit enormously from automation of rote tasks.

Marketing 173

Marketing Creativity Storytelling Privacy 173

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. You feel connected to these brands.

Branding 149

Branding Brand Storytelling B2B 149

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

Stephen Waddington

JUNE 2, 2018

Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report. However the growth of organisations such as Facebook and data breaches have resulted in increased public scrutiny and calls for regulation. #6 No surprises.

Report 92

Report Trends Retail Marketing 92

Agility PR Solutions

FEBRUARY 4, 2020

How do retail marketers plan to spend their advertising budgets in 2020? suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active. New research from social ad automation firm Smartly.io

Social Media 85

Social Media Retail Marketing Media 85

5W PR

DECEMBER 5, 2018

Today, merchants selling everything from mattresses to pet foods have seen that it’s more effective to speak to their customers directly, than to attempt to sell through major retailers in the modern age. How to Boost your Direct to Consumer Public Relations Strategy.

Consumer 74

Consumer Publicity How To Marketing 74

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?”

Advertising 60

Advertising Advertising B2C Retail 60

ImPRessions - Crenshaw Communications

APRIL 18, 2019

Here are ways to maximize a public relations budget. A client in a commodity category or one with no discernable news – like bath soap or flashdrives – may put its eggs in a sponsorship basket, with earned media outreach limited to retail and trade channels. Or, boost it with cost-effective paid social advertising.

Infographics 149

Infographics Retail Resources Employee 149