ImPRessions - Crenshaw Communications

MARCH 16, 2021

Advertising offers a strong return. With the right audience data, Facebook advertising can get your brand in front of your targets. Its relatively low CPM offers a better return on advertising spend than LinkedIn in most cases. Here are B2B social strategies that perform best on Facebook. Looking to build brand awareness?

B2B 344

B2B Facebook LinkedIn Small Business 344

5W PR

MAY 2, 2023

This makes social media a valuable tool for marketing and advertising campaigns as it allows companies to reach a large number of people at a low cost. With its large user base, Facebook is an important platform for companies to advertise on social media. TikTok TikTok is a valuable platform for advertising on social media.

Advertising 97

Advertising Advertising Social Media Reddit 97

5W PR

JANUARY 21, 2025

Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. billion valuation while spending very little on traditional advertising. Overly rigid guidelines often result in forced, inauthentic content that audiences quickly identify as advertising.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

PR for Anyone

DECEMBER 7, 2021

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Anyone can get publicity! Are you next? PR FOR ANYONE. The system works!

Publicity 130

Publicity Video Pitching System 130

Bianchi Biz Blog

JANUARY 16, 2025

The information in this post originally appeared on Public Relations Global Networks blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Weekday: 824,000, weekend: 1,141,200) CBC : Canadas public broadcaster.

Print 100

Print Marketing Instagram Newspapers 100

Agility PR Solutions

MARCH 9, 2020

In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record. The post Is YouTube the new Google for search engine optimization? SEO is now […].

YouTube 86

YouTube Engineering Google SEO 86

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

The app has surpassed Facebook, Instagram, YouTube, and Snapchat, with 1.65 What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. TikTok’s users, however, don’t seem concerned.

B2B 310

B2B Video Social Media Creativity 310

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

MAY 8, 2017

When it comes to good public relations , a company can have great potential that for one reason or another is never realized in the form of media coverage. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. Does it matter?

Media 199

Media Interviews YouTube Advertising 199

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2019

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. YouTube has learned from its mistakes (believe it or not). YouTube has learned from its mistakes (believe it or not).

YouTube 130

YouTube Brand Branding Comparison 130

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Advertising on Facebook also offers a better return-on-ad-spend with a lower CPM compared to LinkedIn. Videos on your website or YouTube channel can be distributed on Twitter, LinkedIn, Facebook, and Instagram. But with a user base of 1.6 billion, Facebook is still one of the best platforms for building brand awareness.

Social Media 323

Social Media B2B Media Video 323

5W PR

JUNE 19, 2023

HelloFresh HelloFresh effectively utilizes influencers on platforms like YouTube and social media to attract more consumers. Wendy’s Wendy’s, known for its impressive social media presence today, made a significant impact on the advertising world with its campaign “Where’s the beef?”

Advertising 88

Advertising Advertising Consumer YouTube 88

PRSay

NOVEMBER 5, 2021

PR professionals pride themselves on relationships with reporters and specialized knowledge about the publications that cover their clients’ sectors. Knowing more about the nature of these publications can help you navigate the risks and rewards of the current media landscape. Understanding earned but unwanted media.

Communications 190

Communications Journalism Advertising Advertising 190

ImPRessions - Crenshaw Communications

MARCH 11, 2020

TikTok may seem almost exclusively used by Gen Z, as 69% of users are between just 16-24 years old, but it has captured the attention of the public and marketers alike. The platform is now offering new advertising options, making it easier to reach specific customer segments. Influencers get smaller… with bigger impact.

Social Media 272

Social Media Trends Media Instagram 272

Bianchi Biz Blog

DECEMBER 5, 2024

The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. The most popular social media channels in Ireland YouTube : 4.02

Radio 83

Radio Sports Marketing Local 83

5W PR

MARCH 19, 2025

While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value. The post Maximizing PR Impact During Peak Toy Season appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Retail 78

Retail Storytelling Pinterest Product Launch 78

5W PR

APRIL 8, 2025

One key strategy: product bundling to align with trending categories and inform advertising campaigns. Long-form content is also making a comeback, particularly on YouTube, offering more depth and narrative opportunities. Brands must invest in their off-Amazon presence to generate awareness and intent.

Retail 78

Retail Viral Community YouTube 78

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. TikTok has completely revolutionized how brands interact with the public. Known for their unhinged, “memable” videos, the account has seen a massive rise in public likeability and trust. Data backs it up. followers (and counting).

Video 148

Video Brand Branding Instagram 148

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Earned media has kept its place as a highly sought-after outcome of a good public relations campaign. We’ve also seen an expansion of what are called influencers, from academic experts, authors, and analysts, to political pundits, creators, and youthful YouTubers. Public relations will emerge as a strategic management function.

Trends 185

Trends Storytelling Corporate Leadership 185

Prohibition

AUGUST 28, 2024

We’ve seen some exciting changes across LinkedIn, TikTok, Instagram and YouTube, all summarised for you here! YouTube Shop? With the rise of TikTok Shop it was only time before other social media platforms hopped on the bandwagon and it seems that YouTube is the next platform to want a slice of the revenue.

YouTube 62

YouTube LinkedIn Social Media Video 62

Cision

APRIL 7, 2015

Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. Native video advertising builds on the premises found with video and native advertising. Facebook serves a different audience than YouTube or Twitter.

Video 120

Video YouTube Mobile Advertising 120

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 67

Advertising Advertising Print Study 67

5W PR

JUNE 27, 2017

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. He said they built more interaction between their audience and the brand because it was less about advertising and more about engagement.

Social Media 95

Social Media Publicity Media Retail 95

Shift Communications

DECEMBER 18, 2014

That information, combined with audience research done by your PR agency, should narrow down which publications and influencers will be most receptive to your message. Existing social media data from your Instagram, YouTube, or Facebook accounts could help to inform what imagery resonates best with your audience. Earned Media.

Data 157

Data Data-Driven PR System Analytics 157

Waxing UnLyrical

OCTOBER 17, 2011

Earlier this year, National Australia Bank got Australia and the world talking with its very public ‘Break-Up’ campaign. 200,000 YouTube views in one week. The campaign has brought our brand voice to life in a tangible way through our Twitter, Facebook and YouTube channels. Lessons From a Very Public Break-Up.

Publicity 93

Publicity Banking YouTube Social Media 93

ImPRessions - Crenshaw Communications

DECEMBER 14, 2018

The hearing offered a golden opportunity for members of Congress to grill Pichai on a host of issues — data privacy, use of location data in advertising, hate speech on YouTube, or its controversial experiments with a government-censored Chinese search engine, among others. Yet, the gamble may have paid off.

Google 170

Google Government Privacy Crisis Management 170

PR for Anyone

MARCH 23, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I assumed that you pitch a publication right before it comes out. All publications have what is called an “editorial calendar.” Anyone can get publicity! What did I know? PR FOR ANYONE.

How To 130

How To Pitching YouTube Advertising 130

Prohibition

MARCH 11, 2024

Heading into another month of more social media updates that advertisers need to be aware of to achieve the best results. This is an interesting introduction as advertisers now have a way to promote their business on select content which can expose brands to a whole new audience quite easily.

Advertising 62

Advertising Advertising Social Media B2C 62

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. A public-facing CEO. Some CEOs opt for video to control sensitive communications like a public apology. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Prowly

FEBRUARY 18, 2025

TRY PROWLY FOR 7 DAYS FREE What is a public relations campaign? A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. 5 Maintain consistency in messaging The best public relations campaigns are built on a solid communication plan.

Examples 104

Examples How To Product Launch Print 104

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. YouTube analytics added a new ‘First 24 hour’ data metric. The launch of LinkedIn Marketing Labs.

Social Media 118

Social Media Trends Media YouTube 118

Flack's Revenge

SEPTEMBER 13, 2017

PR has always been the red-headed step child in the marketing mix, getting less attention, glamour and budget than advertising. The publication wrote again today about lower global ad spending. Another hurdle relates to the growing use of programmatic advertising. Some have said that PR delivers more value than advertising.

Advertising 120

Advertising Advertising Agency YouTube 120

Prowly

APRIL 10, 2025

Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any place your (potential) clients are. It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations.

Brand 104

Brand Branding How To Measurement 104

Cision

DECEMBER 6, 2015

Google has welcomed that by helping Disney create a Chrome Extension application that rebrands Google Translate, Gmail, Maps and YouTube with Star Wars promotions for anyone who installs the extension. From a public relations standpoint, the campaign has made a lot of positive news article highlighting how novel this partnership is.

Google 120

Google Advertising Advertising Film 120

Mark My Words

NOVEMBER 24, 2017

Crisis and brand publicity specialist Mark Borkowski believes those earnings will suffer over the coming months if advertisers pull out. “I With Youtube you have the power of your own fate. Previously celebrities were beholden to the papers to persuade public that they are good. The Mirror, 24 November 2017.

Advertising 60

Advertising Advertising YouTube Financial 60

Cision

NOVEMBER 24, 2015

This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles. Facebook recently reported that it receives more than 4 billion video views each day , more than YouTube.

Examples 120

Examples Viral YouTube Infographics 120