Remove Advertising Remove Radio Remove Television
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Navigating Alcohol Advertising Regulations While Creating Impactful Campaigns

5W PR

Alcohol advertising, while a lucrative avenue for many brands, is a heavily regulated industry. Alcohol advertising presents a unique set of challenges and opportunities. By prioritizing public health and safety, alcohol advertisers can contribute to a more responsible and sustainable industry.

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Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself.

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Advertising vs Publicity

PR for Anyone

It’s the age-old question… what is more impactful to a business – advertising or publicity? 1 – publicity is free – advertising you pay for. #2 2 – publicity is someone else telling the world how great you are – advertising is you telling the world how great you are. #3

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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. The numbers for radio are impressive!

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Is it a Sin to Advertise Religion?

Mindful Marketing

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. Do the #StandUp spots really represent religious advertising? Is it right for religious organizations to advertise? A church runs radio spots to promote its Christmas-themed musical. of the U.S.

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Maxim Behar: What will be the television of the future

Maxim Behar

Host: Television has a long history behind it. Maxim : It depends on the concept of television. Is it the screen that stands on the wall or stands opposite of you or is it the institution of television. The institution of television has two elements - one is technological, the other is content. Host: In time, yes.

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.