ImPRessions - Crenshaw Communications

APRIL 24, 2023

Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. She is also a member of the Interactive Advertising Bureau’s Prebid Addressability Group.” Those listed represent a range of roles at adtech companies, publishers, retailers, and advertisers.

Retail 156

Retail Engineering Advertising Advertising 156

5W PR

OCTOBER 22, 2024

The Power of Native Content and Boosting Native advertising continues to prove its value, but boosting can take campaigns to the next level. Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media. This reinforces the importance of transparency and accountability in PR.

Retail 78

Retail Privacy Advertising Advertising 78

Agility PR Solutions

NOVEMBER 5, 2018

New research from performance advertising software firm Nanigans outlines how retailers plan to spend their digital ad budgets during the 2018 holiday shopping season. The post Retailers will spend more on Black Friday digital ads than Cyber Monday appeared first on Agility PR Solutions.

Retail 75

Retail Software Advertising Advertising 75

5W PR

NOVEMBER 9, 2023

3 Trends We Saw at AdWeek 2023 AdWeek, the annual advertising and marketing conference, is a crucial event that brings together industry leaders, marketers, and innovators to discuss and forecast the evolving landscape of advertising. Advertisers are actively exploring AI for personalization and automation.

Trends 78

Trends Retail Advertising Advertising 78

Agility PR Solutions

AUGUST 6, 2018

New research from performance advertising software firm Nanigans examines retail marketing leaders’ attitudes about their roles. The survey of 100 digital advertising decision-makers—including CMOs at some of the largest online retailers in the U.S—found

Retail 60

Retail Marketing Software Advertising 60

Mindful Marketing

JULY 19, 2023

However, two unexpected emails from unfamiliar online retailers left this professor perplexed and led me to reach out to a former student to teach me what had happened. They caught my attention because both were from furniture retailers that I never heard of before. I asked her if she recognized the retailers.

Analytics 99

Analytics Data Retail Advertising 99

ImPRessions - Crenshaw Communications

AUGUST 9, 2022

Industry-specific publications, whether healthcare, retail, or financial services, may lack the overall readership numbers and broad reach of a national news site, but they resonate with a given target audience and engage decision-makers that can impact an organization’s growth. Newer forms of media – a game changer.

Media 310

Media Retail B2B Journalism 310

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. As Brian Steinberg put it for Variety: “It’s far easier to score a touchdown in the Big Game than it is for advertisers to do the same in the commercial time that surrounds it.”. million; By my math, that’s about $17,000 per second for airtime.

Advertising 84

Advertising Advertising B2C Retail 84

ImPRessions - Crenshaw Communications

MARCH 22, 2023

AI powers audience targeting and personalization As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people. Fraud costs advertisers billions of dollars each year.

Advertising 170

Advertising Advertising Analytics Data 170

NewsWhip

DECEMBER 7, 2023

That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued to do so every year since.

Brand 78

Brand Branding Retail Viral 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

JULY 10, 2020

Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Check out our list of top advertising and retail podcasts too! Adweek Yeah, That’s Probably an Ad. What are your must-listen podcasts?

Sports 332

Sports Radio Retail Advertising 332

5W PR

OCTOBER 15, 2024

Engage with the audience on platforms like Instagram, Facebook, and TikTok through targeted advertising, contests, and influencer partnerships. Use paid advertising on search engines and social media to reach potential customers actively searching for similar products.

Product Launch 78

Product Launch Consumer Strategy Marketing 78

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. As Brian Steinberg put it for Variety: “It’s far easier to score a touchdown in the Big Game than it is for advertisers to do the same in the commercial time that surrounds it.”. million; By my math, that’s about $17,000 per second for airtime.

Advertising 60

Advertising Advertising B2C Retail 60

PRSay

NOVEMBER 25, 2024

If you currently work in retail or food service, then consider pitching customer outreach or social media initiatives to your employer. Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Create your own opportunities. Consider smaller organizations and campus roles.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

Agility PR Solutions

FEBRUARY 4, 2020

How do retail marketers plan to spend their advertising budgets in 2020? suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active. New research from social ad automation firm Smartly.io

Social Media 86

Social Media Retail Marketing Media 86

Prakkypedia

DECEMBER 27, 2015

It has struck me that this standard message is regurgitated by a lot of organisations in their marketing and advertising material and it’s a wasted opportunity. (I I watched some regional SA television recently – during a Christmas trip – and saw a swathe of festive commercial messages from local retailers.

Advertising 60

Advertising Advertising Television Retail 60

Bianchi Biz Blog

SEPTEMBER 9, 2024

In addition to our technical education mission, we are working on a number of feature articles and videos discussing industry trends and products with retail shops, volume builders and their suppliers. As a publisher, of course, I always prefer paid advertising. What elements or characteristics do you look for in a story, and why?

Meeting 91

Meeting Automotive Newspapers Media 91

ImPRessions - Crenshaw Communications

APRIL 20, 2020

But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? Sure, what helps its advertisers helps Google, but it’s real money where it’s needed. And can you imagine being a retail store without e-commerce capabilities right now? Self-serving?

Brand 284

Brand Branding Small Business Retail 284

Agility PR Solutions

OCTOBER 22, 2018

With an interlocking combination of PR, marketing and advertising components, social media influencers have become a cornerstone of communicators’ digital strategy.

Retail 156

Retail Advertising Advertising Consumer 156

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 204

Marketing Advertising Advertising Industry 204

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

The retailer responded by pulling much of its LGBTQ merchandise, claiming it only wanted to protect its staff. If he’s trying to build a conventional, ad-supported social network, then telling major advertisers to “f-ck off ” and criticizing them individually is obviously a bad strategy.

Banking 212

Banking Nonprofit Twitter Advertising 212

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 million in penalties for alleged violations involving its targeted-advertising practices. As NBC News reports, California Attorney General Rob Bonta said Sephora sold its customers’ data without their consent.

Privacy 78

Privacy Data Marketing Retail 78

Mindful Marketing

DECEMBER 4, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing With the holiday shopping season in full swing, many consumers are unaware of two titan retailers’ battle over a billboard, the results of which could impact how and where shoppers buy gifts for years to come.

Retail 71

Retail Advertising Advertising Consumer 71

PR for Anyone

NOVEMBER 8, 2023

She shares her motivation behind starting a podcast geared towards women over 55, expressing frustration at the lack of attention from advertisers towards this demographic. The business skyrocketed from there, featuring on QVC, Fox and Friends, and recently opening its first retail store in Pompano Beach, Florida.

Marketing 130

Marketing Consumer Advertising Advertising 130

Onclusive

JANUARY 20, 2020

Digital media and advertising teams are always looking for new, more effective content, whether they are focused on brand building at the start of the customer journey or late-stage demand generation conversions. They are also likely to have budgets and measurement systems just like their brethren in the digital media or advertising teams.

Marketing 195

Marketing How To Measurement Advertising 195

Prohibition

OCTOBER 2, 2023

Tom is award winning international B2B specialist, Editor, and Director of Sticky Tactics, a data-driven digital marketing and advertising consultancy focused on real ROI. Advertising, for instance, can provide quick returns but these tend to evaporate once the campaign ends. Contact us for our podcast services !

B2B 77

B2B Trends Strategy Marketing 77

Shift Communications

JANUARY 25, 2023

It is how they communicate with their vocabulary, attitude and the vibe that comes through with their visuals, advertising and customer experience. Teen retail phenomenon Brandy Melville has (controversially) only had one size on offer since they were founded in 2009. It is who they are and who they look to bring into their community.

Strategy 78

Strategy Brand Branding How To 78

Stephen Waddington

JUNE 2, 2018

Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report. 7 Ad mismatch The cost of performance advertising is rising and its effectiveness is decreasing. 10 Modernisation of retail Retail continues to shift online.

Report 92

Report Trends Retail Marketing 92

Contently - Strategy

OCTOBER 29, 2024

For instance, the fast-growing piercing retailer Studs has made piercing feel more accessible for a wider audience thanks to their low-fi organic videos of users giving an educational overview of their piercing experiences. Videos that give more “pep talk from your cool older sister” than “advertisement from a jewelry company.”

B2B 99

B2B Brand Branding Case Study 99

Newsfile

NOVEMBER 14, 2023

However, the content must remain clear , concise , formal , newsworthy , and avoid being overly promotional or reading like an advertisement. Detailing exclusive deals or limited-time offers in your press release can generate excitement and urgency. Our #BlackFriday deals are here! Get gifting!

Examples 116

Examples Retail Energy Product Launch 116

Prohibition

SEPTEMBER 8, 2023

The ASA found that only 35% of advertising stories on Instagram were clearly labelled and obviously identifiable as such. With regulatory bodies like the Advertising Standards Authority (ASA) setting rules and guidelines, brands, agencies, and influencers must ensure their content is compliant to avoid potential penalties.

Marketing 62

Marketing B2C Advertising Advertising 62

Sword and the Script

FEBRUARY 1, 2020

1) Statistics on the Super Bowl audience and advertising. Marketing Charts published a piece – Super Bowl 2020 Data – summarizing advertising research about the Super Bowl from Kantar and the National Retail Foundation , among others. What does an advertisement in this year’s Super Bowl (54) cost?

Sports 110

Sports Advertising Advertising Survey 110

Communications Conversations

SEPTEMBER 14, 2022

Advertising photography – You know the shots. Sure, beauty and retail brands have thousands of pieces of content to choose from daily. Stock photography – We’ve all seen this over the years, and we’ve all laughed or scoffed at it. Yet, brands continue to use it regularly in their social content.

Brand 215

Brand Branding Instagram Video 215

Stephen Waddington

MAY 17, 2020

Retail Supermarkets and hyper markets - a seldom mentioned reason for empty shelves is that people are eating three meals a day at home. High street online - retail is accelerating online as small business retailers and wholesalers retool their supply chain and sell direct.

Tourism 118

Tourism Fashion Retail Travel 118

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Duracell has long used imagery of emergency response professionals , and toys for kids in their advertising.

Brand 252

Brand Branding YouTube Social Media 252

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign.

Agency 100

Agency How To Survey Employee 100