5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Alcohol advertising is subject to strict guidelines and restrictions that vary by country and platform. Be accurate and transparent in all claims to ensure truthful and non-misleading advertising.

Creativity 78

Creativity Social Media Strategy Brand 78

Agility PR Solutions

OCTOBER 7, 2020

Social media marketing has the potential to be the most cost-effective form of advertising any business puts together. The post 10 social media blunders you’re probably making appeared first on Agility PR Solutions. Most companies make mistakes that harm the benefit of the hours they […].

Social Media 184

Social Media Viral Media Advertising 184

Prohibition

SEPTEMBER 3, 2023

Meta gives advertisers access to influencer’s activity Meta’s Ad Library is a powerful tool that allows advertisers to look at what other brands and competitors are doing from a paid social perspective. Its new introduction, sees advertisers able to see influencer branded content.

Advertising 116

Advertising Advertising Social Media SMB 116

Deirdre Breakenridge

NOVEMBER 11, 2014

During PRoBono, students from PRLab and AdLab — Boston University’s student-run advertising agency — come together for 18 hours to complete public relations and advertising work for five nonprofit organizations. To prepare for the #PRLab chat, consider the following prompts: Some clients want to be on every social media platform.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Konnect Agency

MARCH 19, 2025

Retail advertising has undergone a seismic shift in the last decade, and two platforms stand at the forefront: Amazon and Instacart. Why Amazon and Instacart Work Unlike traditional social media advertising on platforms like TikTok or Facebook, ads on Amazon and Instacart reach consumers with high purchase intent.

Retail 52

Retail Advertising Advertising Consumer 52

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Here are B2B social strategies that perform best on Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

Agility PR Solutions

JULY 10, 2022

New research from marketing-focused social advertising automation platform Smartly.io examines the role social media plays in how consumers connect and engage with brands and how the Gen Z mindset differs from the generations before it when it comes to interacting with social ads.

Social Media 163

Social Media Consumer Brand Branding 163

PRSay

NOVEMBER 18, 2021

On social media, “Extreme points of view are amplified,” and “False news spreads faster and farther than true news,” the report says. Local media investment. Amid efforts to counter misinformation and disinformation, “First Amendment scholars and advocates have raised legitimate concerns about undermining free speech.”.

Social Media 190

Social Media Report Media Government 190

Agility PR Solutions

FEBRUARY 21, 2023

Advertisers all want to score a touchdown, but many will just settle for field goals. In other words, these advertisers may enjoy a surge in buzz on social media or a bump in YouTube views, but […] The post Top Super Bowl 2023 advertisers that dominated the buzz: Who made the cut?

Advertising 148

Advertising Advertising Television YouTube 148

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

Deirdre Breakenridge

MARCH 18, 2019

Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers. Micro influencers have higher engagement among their followers.

Advertising 321

Advertising Advertising Social Media Instagram 321

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

The effortless in-app purchase experience is particularly attractive to Gen-Z shoppers, for whom social media is a top source of shopping inspiration. Watch Facebook’s Metaverse and look for greater investment in social media research, testing, and commerce in the months and years to come.

Trends 385

Trends Employee Viral Advertising 385

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. . Sponsored content is often confused with native advertising , but it’s actually a subset of it.

Advertising 334

Advertising Advertising B2B SEO 334

Business Wire

APRIL 17, 2024

Just as important as email, social media, and advertising, is the press release. With your research completed and your messaging created, next you need to determine the right mix of channels to best deliver your news.

How To 297

How To Advertising Advertising Measurement 297

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi’s Threads Launch Commentary When Instagram unveiled “Threads,” Meta’s equivalent to Twitter, it created a social media frenzy. SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership.

Brand 323

Brand Branding eBook Advertising 323

Onclusive

JUNE 24, 2020

In addition to organic search optimization, two other methods of promotion include distributing your content on your social media channels as well as asking staff to promote to their personal networks – and both of these tactics are free.

Strategy 418

Strategy Media Advertising Advertising 418

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Or, what about advertising. Think about how much time we spend setting up social media ads, creating them and tracking them. We just have to.

Social Media 143

Social Media Marketing Media Community 143

Agility PR Solutions

JANUARY 12, 2022

The announcement was designed to “better match people’s evolving expectations of how advertisers may reach them on [Facebook] and address feedback from civil rights experts, policymakers and other stakeholders on the importance of […].

Advertising 148

Advertising Advertising Facebook Social Media 148

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Provide personal observations and opinions on the latest news; for example, what privacy updates mean for advertising or lessons to learn after a company’s been breached. Consistency is key.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. Social commerce Social commerce is mobile’s latest opportunity. Riding The Mobile Advertising Wave Mobile shopping and streaming are at the forefront of mobile-centric advertising strategies.

Mobile 334

Mobile Advertising Advertising Trends 334

ImPRessions - Crenshaw Communications

JULY 10, 2020

Every week on For Immediate Release, join a conversation that analyzes digital and social media news for PR pros. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. For Immediate Release.

Sports 332

Sports Radio Retail Advertising 332

Agility PR Solutions

MARCH 20, 2025

With the rise of social media, mobile apps, and data-driven marketing, food companies are increasingly turning to digital marketing strategies to remain competitive. In the fast-paced world of food digital marketing, brands must be nimble, adaptive, and highly engaging.

Strategy 100

Strategy Radio Print Marketing 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

Onclusive

MARCH 21, 2018

In the meantime, the rise of shared or social media complicated things further. In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Was it a function of PR?

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1.

B2B 145

B2B Social Media Marketing Media 145

Onclusive

OCTOBER 8, 2019

The ever-evolving landscape of social media, journalism, digital marketing, and self-publishing mean that we are entering a dynamic new era where it’s easier than ever to leverage media to promote your company. If you’re a marketer in today’s digital world, you understand the importance of media across different channels.

Strategy 56

Strategy Media Journalism Analytics 56

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. TikTok is currently the sixth largest social network in the world. . It’s called TikTok. Ever heard of it? .

B2B 310

B2B Video Social Media Creativity 310

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. The Mumbrellacast. AW 360 Great Minds.

Marketing 306

Marketing Advertising Advertising Industry 306

Sword and the Script

APRIL 15, 2025

The report by Praytell summed it up aptly this way: For brands and advertisers, the question is no longer merely how to be seen, but how to be believed in a world where influence is increasingly diffuse, and trust is harder to earn than ever before.

Marketing 150

Marketing B2B Survey Comparison 150

5W PR

NOVEMBER 27, 2024

Social media, websites, and email can be utilized to disseminate information, engage with stakeholders, and monitor public sentiment. Key strategies for leveraging digital platforms range from social media and websites, to influencer collaborations, email marketing, and paid advertising.

Crisis Communications 78

Crisis Communications Crisis Management Crisis Digital PR 78

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. .

Conference 319

Conference Privacy Twitter Leadership 319

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

Agility PR Solutions

OCTOBER 31, 2023

User-generated content (UGC) has become a crucial aspect of social media marketing campaigns today. Traditional advertising is losing its effectiveness in capturing the attention and trust of potential customers.

Social Media 114

Social Media Media Advertising Advertising 114

Agility PR Solutions

MAY 1, 2024

Cost per click, or CPC, is the term used for social media campaigns to measure the cost of every click and impression on the ad. Advertisers pay a certain amount of money to webmasters due to clicks. But keep in mind that the […] The post What’s a reasonable cost per click for social media ads?

Social Media 105

Social Media Media Advertising Advertising 105

Cision

NOVEMBER 8, 2016

They tell their friends how great their experience was, and they’re not shy about singing your praise on social media and review sites. Next, search for your brand on social media channels to see who’s buzzing about you. Also, follow them on social media. These are your customers who rave about you online.

Brand 292

Brand Branding How To Social Media 292

Prowly

FEBRUARY 7, 2024

Social media listening helps track mentions and conversations around specific topics, keywords, phrases, brands or industries, and helps leverage the insights gained to discover opportunities or create content for your audience. appeared first on Prowly Blog.

Social Media 104

Social Media Media Advertising Advertising 104