Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category. What comes after social media? Absolutely. Yes and no.

Social Media 149

Social Media Marketing Media B2B 149

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

5W PR

FEBRUARY 15, 2025

Audio storytelling has taken center stage in public relations, with branded podcasts becoming a cornerstone of strategic communications. A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising.

Brand 78

Brand Branding Storytelling Exercises 78

Cision

OCTOBER 6, 2016

Good, authentic storytelling never goes out of style. No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed. Once-untouchable news, people now have to self-promote their work on social media to draw people in. brand promise. Heck if I know. Rapid Fire Round.

Storytelling 308

Storytelling Local Airlines Technology 308

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. The Mumbrellacast. AW 360 Great Minds.

Marketing 306

Marketing Advertising Advertising Industry 306

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Yes, social media pros do need to understand how to manage social ad campaigns.

Social Media 174

Social Media Media Analytics Data 174

5W PR

DECEMBER 12, 2024

In today’s era of heightened consumer awareness and social media scrutiny, authenticity has emerged as a cornerstone of successful beauty marketing. Consumers are no longer swayed by mere advertising claims. They seek genuine connections with brands that align with their values and resonate with their personal experiences.

Marketing 78

Marketing Ethics Consumer Advertising 78

PRSay

JANUARY 3, 2025

The year ahead promises more of the same, raising important questions for PR professionals and the clients they serve: how to cut through the noise to craft authentic connections with customers, how to tailor storytelling for the channels customers use most, and how to adapt our PR approach to best serve our clients bottom-line results.

Trends 97

Trends Brand Branding Publicity 97

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

5W PR

JANUARY 17, 2025

Prioritize Authentic Storytelling and Human Connection Travelers are increasingly seeking authentic experiences that connect them with the local culture and people. Instead, destinations must prioritize storytelling that evokes emotion and creates a sense of place. Generic brochures and stock photos are no longer enough.

Tourism 78

Tourism Travel Marketing Local 78

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. A key component of stellar media relations is knowing what stories to pitch and to whom. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

5W PR

MARCH 19, 2025

While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value. The most successful toy companies combine strategic timing, compelling storytelling, and data-driven campaign optimization to stand out during these high-stakes seasons.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. — Steve Clayton, Chief Storyteller, Microsoft. It sounds obvious, but the real secret is this: Start with a great story,” Steve said at the Social Media Conference for PR, Marketing and Corporate Communications at Disney World last week. Why stories?

Storytelling 120

Storytelling Skype Energy Software 120

5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. The campaign generated over 12 million social media posts from customers sharing their outdoor adventures.

System 99

System Tools Policies Measurement 99

ReimaginePR

JUNE 6, 2016

So I like to think that this same situation occurs—on a much less extreme level—anytime you’re promoting on social media without a plan. In order to navigate the world of social media, you’ve got to have a solid plan in place. Bonus: Get started today by downloading this free social media promotion plan worksheet.

Social Media 120

Social Media Media Instagram Advertising 120

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. The Media Relies on Visual Storytelling. As consumers gravitate towards multimedia content — multimedia is also the driving force behind the content the media publishes.

How To 282

How To Storytelling B2C Measurement 282

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

Landis PR

APRIL 14, 2025

This commitment to truth-based storytelling laid the groundwork for a deeper collaborative relationship. Following a successful pre-Broadway run at La Jolla Playhouse , where League representatives participated in post-show discussions, the relationship evolved into an official social impact partnership with the Broadway production.

Nonprofit 59

Nonprofit Storytelling Creativity Leadership 59

Stephen Waddington

JANUARY 15, 2020

Thank you to everyone who sent me feedback on my essay on the future of PR via email or social media. There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. Social media activism is only possible because brands don’t listen.

Storytelling 78

Storytelling Social Media Internal International 78

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years. Inspiring through storytelling. But PR and social media have a role here, too.

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products. I started this blog in early 2009 after coming home from an overseas deployment.

Google 157

Google Course Survey YouTube 157

5W PR

MARCH 21, 2025

Social media serves as a primary channel for building anticipation. Recent industry data shows that influencer-led casino promotions generate 3x higher engagement rates compared to traditional advertising. Success requires authentic storytelling, strategic partnerships, and consistent measurement of outcomes.

Case Study 78

Case Study Measurement Reputation Study 78

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021. Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

JUNE 12, 2023

The advent of social media has brought about significant transformations in the tourism industry. From inspiring wanderlust to shaping travel decisions, social media has become an indispensable tool for both travelers and tourism businesses. Social media provides a platform for travelers to showcase their adventures.

Tourism 88

Tourism Social Media Travel Media 88

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes’ official social media channels hadn’t hinted at a launch, there was no long-running countdown on their website and media organizations had yet to break the news.

Product Launch 149

Product Launch Storytelling Social Media Video 149

5W PR

JANUARY 26, 2025

Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications. A comprehensive PR strategy should emphasize consistent messaging across earned, owned and paid media.

Strategy 78

Strategy Brand Branding Employee 78

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Not only can PR placements help as standalone sales and marketing collateral, they can also be used to populate or flesh out other pieces of collateral like newsletters, blog posts, and social media posts. They talk about it constantly, during networking events with media and influencers, on Twitter, and more.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Cision

MARCH 14, 2017

From the moment commercials blare from your TV as you’re getting ready for work to the countless ads that populate your news feed as you surf social networks throughout the day, you’re bombarded with advertisements. London-based department store chain John Lewis saw tremendous success with this approach over the holidays.

Creativity 208

Creativity Comparison Construction Retail 208

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. The Mumbrellacast. AW 360 Great Minds.

Marketing 204

Marketing Advertising Advertising Industry 204

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

PRSay

JANUARY 21, 2020

Each new season brings a flood of social media buzz, non-stop advertisements and climbing ratings. As a communicator, I’m giving my colleagues full permission to watch this guilty pleasure program without any guilt, and this is because “The Bachelor” is a textbook case in storytelling.

Communications 161

Communications Storytelling Film Training 161

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Keep the tone consistent across your social media, ad copy, website, print media content, and wherever else you're present.

Brand 104

Brand Branding How To Measurement 104

5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Create a professional website that showcases your speaking topics, past events, testimonials, and media appearances. Make your booking process clear and accessible.

Brand 78

Brand Branding LinkedIn Case Study 78

ImPRessions - Crenshaw Communications

JULY 31, 2017

Our client Jim Curtis, President of Remedy Health Media, tells reporters about how patients with various conditions benefit from the emotional storytelling on his company’s site. Readership and advertiser stats support the emotional narrative and make Remedy Health a site for potential business and advertising partners to notice.

Interviews 206

Interviews Media Advertising Advertising 206

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. The end result is (ideally) an increase in revenue as well.

Examples 104

Examples How To Product Launch Print 104

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274