ImPRessions - Crenshaw Communications

JULY 10, 2020

This weekly podcast hosted by New York Public Radio explores how the media is made, examines threats to free speech and unravels hidden agendas in major news stories. Every week on For Immediate Release, join a conversation that analyzes digital and social media news for PR pros. The NewsWorthy . For Immediate Release.

Sports 332

Sports Radio Retail Advertising 332

ImPRessions - Crenshaw Communications

OCTOBER 4, 2023

The mobile craze, including a rise in mobile commerce (m-commerce), has advertisers and publishers trying to capitalize on consumerism. And as technology advances, readers are gravitating toward websites and platforms that offer a seamless mobile user experience. Social commerce Social commerce is mobile’s latest opportunity.

Mobile 334

Mobile Advertising Advertising Trends 334

PRSay

NOVEMBER 18, 2021

On social media, “Extreme points of view are amplified,” and “False news spreads faster and farther than true news,” the report says. Local media investment. Amid efforts to counter misinformation and disinformation, “First Amendment scholars and advocates have raised legitimate concerns about undermining free speech.”.

Social Media 190

Social Media Report Media Government 190

ImPRessions - Crenshaw Communications

JULY 10, 2023

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . Here are B2B social strategies that perform best on Facebook.

B2B 344

B2B Facebook LinkedIn Small Business 344

Flack's Revenge

DECEMBER 11, 2018

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. Frank Strong, Founder & President, Sword & Script Media.

Social Media 149

Social Media Marketing Media Facebook 149

Sword and the Script

APRIL 15, 2025

The report by Praytell summed it up aptly this way: For brands and advertisers, the question is no longer merely how to be seen, but how to be believed in a world where influence is increasingly diffuse, and trust is harder to earn than ever before.

Marketing 150

Marketing B2B Survey Comparison 150

ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Deirdre Breakenridge

JUNE 13, 2016

Jennifer Radke is co-owner and CEO of the National Institute for Social Media (NISM). Social media has changed the media landscape and consumers continue to drive their own communication deciding what, when and how they want to receive news and information and share with their friends.

Social Media 0

Social Media Education Media Training 0

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Retargeting ads based on earned media coverage.

Technology 173

Technology Publicity Software Pitching 173

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Brand Branding Marketing 177

Deirdre Breakenridge

MARCH 18, 2019

Social media marketing tactics seem to be taking over. In order to reach a large, targeted audience, brands are turning towards various platforms to increase brand awareness, exposure, and Return on Investment (ROI), often through social media influencers. Micro influencers have higher engagement among their followers.

Advertising 321

Advertising Advertising Social Media Instagram 321

5W PR

APRIL 12, 2025

The integration of new technologies and wellness-focused amenities has become a driving force in water park marketing , with successful parks seeing up to 25% increases in visitor satisfaction through these innovations. Social media integration with AR features has proven particularly effective.

Trends 78

Trends Strategy Publicity System 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. The Mumbrellacast. AW 360 Great Minds.

Marketing 306

Marketing Advertising Advertising Industry 306

5W PR

APRIL 2, 2025

Financial technology companies face unique marketing challenges that traditional advertising alone cannot solve. Social media influencers now play a central role in helping fintech brands build credibility and connect with younger audiences who might otherwise tune out financial services messaging.

Marketing 78

Marketing Financial Case Study Education 78

Cision

DECEMBER 12, 2016

There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. Social media has massive power. I’ll get to that. But first, let’s bust some myths.

Social Media 120

Social Media Media Measurement Advertising 120

5W PR

MARCH 27, 2025

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging.

System 99

System Tools Policies Measurement 99

Cision

OCTOBER 6, 2016

No matter how much technology changes the media and industry, if you can tell an authentic story, you can succeed. In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need.

Storytelling 308

Storytelling Local Airlines Technology 308

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. TikTok is currently the sixth largest social network in the world. . It’s called TikTok. Ever heard of it? .

B2B 310

B2B Video Social Media Creativity 310

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies. Where would you respond?

Case Study 224

Case Study Trends Instagram Social Media 224

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. MARCH 26, 2021. Watch webinar. Read transcript. Bryan Pedersen, Chief Information Officer, MSL USA. Paul Quigley, CEO & Co-founder, NewsWhip.

Advertising 131

Advertising Advertising Data Reputation 131

Sword and the Script

JANUARY 21, 2025

Since I work in technology, which is by definition the application of science for practical use, there is some direct professional development value. HubSpot has them for marketing and social media. Most of the social media platforms have courses you can take on their advertising products.

Google 157

Google Course Survey YouTube 157

5W PR

DECEMBER 11, 2024

Social Media and Digital Marketing Leveraging social media platforms to engage with the esports community can drive brand awareness and foster loyalty. Targeted digital advertising, including display ads, video ads, and social media ads, can reach specific segments of the esports audience.

Video 78

Video Brand Branding Marketing 78

ImPRessions - Crenshaw Communications

JULY 30, 2020

Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You figure out how any press conference, panel, or client event can make a good photo opp for social media and marketing materials. .

Privacy 308

Privacy Conference Advertising Advertising 308

Contently - Strategy

AUGUST 30, 2024

According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content. When it comes down to it, consumers are skeptical of businesses, so it’s no surprise they trust social media influencers, peers, and celebrities to give them advice on new products.

Storytelling 85

Storytelling Marketing Travel Case Study 85

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. It’s also the case with tech products that must continually improve and innovate to meet customer needs and take advantage of emerging technology. A new product launch. You basically can’t have one without the other.

Marketing 310

Marketing Product Launch Corporate Viral 310

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

JUNE 29, 2017

Advances in technology will revolutionize your business, but what if your job is more than just a business to you? While technology continues changing every industry I can think of, many communications and public relations professionals hold tight to the more poetic side of storytelling. Who saw it? What did they do after they read it?

Storytelling 0

Storytelling Data Communications Technology 0

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

What does this mean for digital advertising? We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell. Promoting content social media and encouraging others to share it as well is important for gaining maximum exposure for your piece.

Leadership 353

Leadership Insurance Insurance B2B 353

Cision

SEPTEMBER 28, 2017

“The days of giving digital a pass are over,” P&G’s Chief Brand Officer Marc Pritchard said at the Interactive Advertising Bureau’s Annual Leadership Meeting , urging the rest of the industry to follow their lead. The result was an all-boats-rise in the advertising market. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

Deirdre Breakenridge

AUGUST 7, 2014

No other generation has had to deal with the media and advertising interweaving themselves into practically every aspect of our lives. Technology allows us to work faster and work on multiple things at once. Technology is just getting faster and faster these days. The answer is simple, we aren’t lazy.

Blogging 269

Blogging Ethics Education Technology 269

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Deirdre Breakenridge

MAY 8, 2017

Content and social media capabilities followed close behind. Over time, these channels have become increasingly blurred with success coming from outreach across the multiple platforms where audiences are interacting, e.g. we reach journalists through emailed press releases, Social Media, websites, and newsrooms.

Agency 223

Agency Survey Social Media SEO 223

Cision

AUGUST 9, 2017

For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy.

Communications 185

Communications How To Media Measurement 185

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. A key component of stellar media relations is knowing what stories to pitch and to whom. No laurel-resting here!

Publicity 256

Publicity Brand Branding Storytelling 256

Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83