Onclusive

AUGUST 22, 2019

Ever since Regis McKenna published The Regis Touch , high-tech marketing executives have known that their earned media (PR, for those of us antiquated enough to use that term) has far more credibility and impact than advertising, especially in B2B markets where purchase decisions are reviewed by multiple parties before a transaction is approved.

Communications 199

Communications Marketing B2C Advertising 199

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

A company’s sales and marketing teams should consider PR as a lead-generation tool that can work in tandem with business development and paid advertising. Earned media boosts SEO. A company’s best thought leaders should be writing as much as possible for use on owned media. PR as a lead generation machine.

SEO 125

SEO Case Study Conference Retail 125

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Cision

NOVEMBER 3, 2016

As digital and social media continue to blur the lines between an individual’s public and private lives, and we move forward in a world where the fusion of these two seems inevitable, it is crucial for all of us to understand the difference between what is private and what is personal, but public. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years. But PR and social media have a role here, too.

Publicity 255

Publicity Storytelling Automotive Software 255

Cision

FEBRUARY 4, 2016

Learn what is needed to get started and how this model can help your content and social media strategies. To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), Want to renovate your social plan too? Get our free white paper for a six-step plan!

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Cision

NOVEMBER 11, 2016

Smart brands constantly ask their audiences for input and feedback– via social media engagement (mandatory these days!) In general, PR strategy is affected by overall business goals as well as an organization’s sales, marketing, social media and other practices. How can brands keep up? Become a Headline Hero.

Communications 253

Communications Data Local Survey 253

Cision

JUNE 5, 2015

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Ninety-five percent of communicators say they measure their PR, including social media. Two-thirds haven’t heard of the Barcelona Principles and 40 percent don’t set goals for social media.

Resources 120

Resources Measurement Advertising Advertising 120

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Attendees of New York Fashion Week share photos across social media. Use technology and social media to extend it as much as you can. Native Advertising. Want even more content marketing tips?

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. The implications for PR and media relations? Alternatives to advertising. This may mitigate the impact of ad blocking.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

JULY 9, 2016

Again, there are tools that will automate some aspects of this game, which enable anyone to completely remove the “social” from social media. If we continue along this path, we might soon remove all aspects of humanity from social media. Are people sharing links on social media they haven’t read?

Content Marketing 84

Content Marketing Social Media Marketing Media 84

Cision

APRIL 2, 2015

Creating social media campaigns often generate scores of ideas. Social media forced corporate communications to evolve because it embraced authentic conversations that people cared about. As time progressed, while we all had fun with talking toothpaste for a while, social media ROI became a top concern for companies.

Content Marketing 120

Content Marketing Corporate Social Media International 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

Good public relations takes an exec’s POV and character traits and introduces them to the world through a combination of personality profiles, owned content, a social media presence and speaking gigs. PR is least effective at: Substituting for advertising. PR is least effective at: Substituting for advertising.

Print 120

Print Advertising Advertising Survey 120

Cision

APRIL 21, 2015

No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Maybe that social media ad was a flop. As a society, we’ve moved away from letting advertising dictate our desires. Get our free “Activate Employees on Social Media” tip sheet now! Why Word of Mouth Works.

Marketing 120

Marketing How To Employee Advertising 120

Cision

JUNE 9, 2015

For a while, advertising value equivalency (AVE) was a must-have PR metric. Today, PR professionals and practitioners believe measurement should provide concrete data on how well you can engage with influencers on social media, communicate stories to reporters and more. Click here for a free white paper that shows you how!

Measurement 120

Measurement Customer Service Data Education 120

Cision

JUNE 23, 2015

That goes for press releases as well as social media, advertising, blogging, et cetera. Click here for a free white paper that shows how! That means your social media profiles should have recent updates, as should your blog. Increased Brand Awareness. Want to measure your PR’s value?

Writing 120

Writing Social Media Tools Advertising 120

5W PR

FEBRUARY 17, 2020

Owned media is any content or messaging platform the brand owns or exclusively controls. This may include print media, digital platforms, websites or social media pages, as well as all the content on those channels. Because of the dynamics at play, shared media can overlap with owned and earned media.

Media 103

Media Print Advertising Advertising 103

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Learn how to build a brand journalism program with Cision’s free white paper! Social Media. Social media has long been the fuel driving the marketing machine. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Twitter Print 120

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Why should your company or agency use social influencers and native content in your PR strategy? Consumer habits and generational preferences are pushing toward an increased use of PR over advertising.

Pitching 120

Pitching How To Instagram YouTube 120

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. It grew eventually into a tech-based email list that was free for users with an advertising model. Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. Reddit data.

Reddit 183

Reddit Software B2B Technology 183

Communications Conversations

OCTOBER 13, 2014

Oreo’s Super Bowl “tweet heard round the world” forever changed the social media marketing landscape. Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.). Why wouldn’t brands listen?

Strategy 120

Strategy How To Guidelines Advertising 120

Presspage

NOVEMBER 6, 2017

What you should NOT do when describing your PR success in quantitative terms, is use the well-known but highly criticized Advertising Value Equivalencies (AVE). Putting a dollar value on media coverage and using it to compare with advertising costs is problematic for a number of reasons. The same goes for social media coverage.

Measurement 97

Measurement Comparison Advertising Advertising 97

Cision

FEBRUARY 25, 2016

These fall into two categories – paid, which includes promoted social posts and native advertising, and organic, which includes social and email. Create consistent messaging.

Pinterest 120

Pinterest Enterprise Strategy Advertising 120

Cision

DECEMBER 11, 2015

Anything that was published before 1923 is fair game for marketers, advertisers or PR professionals to use in campaigns, whether the content is used, copied or modified. This is where the black and white smear to make multiple shades gray. Read Cision’s free white paper today!

Telecommunications 120

Telecommunications Training Reputation Mobile 120

Cision

APRIL 20, 2015

It’s the well-known press release and media kit. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video. All that content points to an underlying mantra: “be the media.” Owned content. Owned content is created content.

Media 120

Media Content Marketing Infographics Fashion 120

Ishmael's Corner

APRIL 14, 2015

Social media platforms like Twitter serve up wacky as well as useful fodder in a never-ending stream. Will Advertising Disappear? So we’re switching toward what we call thought leadership, which is we sell sponsorship of conferences, with white papers, with online advertising as well. It’s a terrific read.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Shift Communications

AUGUST 25, 2017

From blog posts to white papers, most companies create some form of owned content but not all are utilizing it to its fullest potential – or even know how it performs on its own. Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Owned content. The Solution.

Data 92

Data SEO Guidelines Advertising 92

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? The call to action in the other two posts focused on a white paper published around the product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Cision

OCTOBER 27, 2016

As I explore in my new white paper Master the Mix: Amplify Your Campaigns Results with Earned Media , consumers are becoming increasingly resistant to advertising and losing confidence in brands which decreases the effectiveness of owned media. And you can’t just invest in paid advertising.

Marketing 120

Marketing Financial Analytics Strategy 120

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. When most brands invest in social media, they make the same mistakes often.

Viral 100

Viral Social Media Guidelines Groups 100

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Media distrust grows. Don’t mash case studies, white papers, webinars, press releases and blog posts together.

Government 152

Government Survey Ethics Media 152

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Learn top tactics with Cision’s free white paper! You can read a full white paper that I created on this topic called “ Employee Brand Storytelling.”. Paid media. My favorite social media platform is…LinkedIn, hands down.

Employee 120

Employee Storytelling Content Marketing Leadership 120

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98

Sword and the Script

SEPTEMBER 10, 2020

Here’s what the numbers look like broken out: 68% of B2B tech prospects have engaged with webinars 45% videos 43% in-person events 38% white papers 36% blog posts 32% advertisements 25% infographics 24% social media, and 17% eBooks.

B2B 117

B2B Consumer Marketing Survey 117

Sword and the Script

JANUARY 19, 2021

Marketing attribution for earned media. If a prospective buyer reads coverage you earned and then downloads a white paper a week later, or even makes a purchase, you’d want to be able to attribute those outcomes with your effort. Cision and Onclusive are two companies that have monitoring tools that do this.

Technology 173

Technology Publicity Software Pitching 173

Cision

AUGUST 17, 2015

In a Newsweek article describing the major Presidential candidates and the major social media channels that they use, Pinterest isn’t mentioned at all (newcomers Periscope and Meerkat are though). Get your free white paper today! This is a somewhat unique as many social media platforms disallow similar promotions.

Pinterest 120

Pinterest Banking Mobile Trends 120