ImPRessions - Crenshaw Communications

MARCH 10, 2020

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly. It’s not just a fad.

Social Media 156

Social Media Trends Media Instagram 156

Flack's Revenge

DECEMBER 12, 2018

Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. Definitely.

Instagram 214

Instagram B2C YouTube Facebook 214

Cision

OCTOBER 5, 2016

If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. The concept here is to give sponsors and advertisers more insight into how their branded content is performing, as well as help Facebook users know that content is basically advertising.

Trends 319

Trends Content Marketing Brand Branding 319

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Prohibition

AUGUST 3, 2023

Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms. As we embrace the ever-evolving landscape of videos on social media, it is essential to explore what the future holds for video on these platforms.

Video 118

Video Social Media Media YouTube 118

Buzzstream

MARCH 12, 2020

We decided we wanted to pit a few advertising/marketing approaches against each other. While 7 in 10 people would rather watch a 30-second advertisement than give away their email address, 88% would do the same if asked to provide their phone number. . Social Media and Influencer Marketing . Would You Rather? Conclusion.

Advertising 131

Advertising Advertising Marketing Privacy 131

Cision

APRIL 26, 2017

According to the Cision 2017 State of the Media Report , when communicators pair compelling messages with rich formats like photos, videos, social media posts, infographics and data, they can drive better and more accurate coverage and increase earned media opportunities. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Brand Branding Video 266

Shift Communications

MAY 10, 2022

Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels. YouTube digital marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Prohibition

AUGUST 28, 2024

Last month was a busy one for social media updates, with each platform continuously competing to be the most relevant and engaging. We’ve seen some exciting changes across LinkedIn, TikTok, Instagram and YouTube, all summarised for you here! YouTube Shop?

YouTube 62

YouTube LinkedIn Social Media Video 62

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. Most marketers think that they should be looking for content publishers/bloggers to promote their businesses, but there is one very significant group that they are missing out on: YouTubers. How To Find The Right YouTuber For Collaboration.

YouTube 116

YouTube Brand Branding Video 116

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. Yes, social media changed PR. That’s simply not the case.

Technology 266

Technology Television Web Social Media 266

5W PR

DECEMBER 7, 2020

However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Here’s what social media management platform Hootsuite uncovered after surveying more than 11,000 marketers during the third quarter of this year and combining other gathered data.

Social Media 103

Social Media Trends Media Policies 103

PR for Anyone

NOVEMBER 11, 2021

Make sure to Like and Subscribe to our YouTube Channel and “Ring the Bell” so you’re notified of new videos by clicking HERE. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations.

Publicity 225

Publicity Marketing Video YouTube 225

Prohibition

MARCH 11, 2024

Heading into another month of more social media updates that advertisers need to be aware of to achieve the best results. This is an interesting introduction as advertisers now have a way to promote their business on select content which can expose brands to a whole new audience quite easily.

Advertising 62

Advertising Advertising Social Media B2C 62

5W PR

JANUARY 21, 2025

How Brands Are Using Micro and Nano-Influencers to Build Trust and Drive Results Social media marketing has shifted dramatically in recent years, with brands moving away from celebrity endorsements toward partnerships with smaller, more focused content creators. billion valuation while spending very little on traditional advertising.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

The Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. The video has already has almost 2 million views on YouTube. The spot has racked up almost 24 million views on YouTube. million) and is being shared liberally on social media.

Social Media 100

Social Media Digital PR Media YouTube 100

Bianchi Biz Blog

DECEMBER 5, 2024

The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Although print newspaper readership has declined, publishers’ online assets continue to grow strongly, with consumers accessing news media sites via mobile and social media.

Radio 83

Radio Sports Marketing Local 83

Communications Conversations

JULY 9, 2020

The fact that most companies are over-relying on Facebook (and Instagram) advertising. According to some reports , Facebook makes up 83% of all social media advertising. YouTube (pre-roll is over-rated as an ad tool, in my view, but YouTube is still a HUGE platform).

Strategy 160

Strategy Reddit Pinterest YouTube 160

Cision

JUNE 6, 2017

Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program. He is now a multimillionaire and moving into mainstream media entertainment. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

MAY 29, 2017

Social media sites such as Facebook have content discovery features integrated into its algorithms. Consider the News Feed offered by the social platform. The survey also revealed that a young millennial follows an average of 121 publishers on the social media. So what can marketers do to ensure content gets seen?

How To 129

How To Content Marketing Engineering Advertising 129

Cision

NOVEMBER 6, 2017

Social media and search engines are riddled with conspiracy theories and misinformation presented as news. Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. And the worst part? Where does that obligation begin and end?

Google 225

Google Facebook Wikipedia Engineering 225

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. 3 Ways to Maintain Control of Your Corporate Social Media. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis.

Social Media 119

Social Media Conference Media Corporate 119

5W PR

MARCH 19, 2025

While many brands focus solely on advertising, PR strategies offer unique advantages for building authentic connections with consumers and creating lasting brand value. dolls demonstrates this principle – their “unboxing” concept naturally limited availability while generating organic social media buzz.

Retail 78

Retail Storytelling Pinterest Product Launch 78

Contently - Strategy

AUGUST 30, 2024

According to a study from Oracle and Brent Leary, “ 80% of consumers have purchased products in direct response to social media content. When it comes down to it, consumers are skeptical of businesses, so it’s no surprise they trust social media influencers, peers, and celebrities to give them advice on new products.

Storytelling 85

Storytelling Marketing Travel Case Study 85

5W PR

JUNE 19, 2023

HelloFresh HelloFresh effectively utilizes influencers on platforms like YouTube and social media to attract more consumers. Wendy’s Wendy’s, known for its impressive social media presence today, made a significant impact on the advertising world with its campaign “Where’s the beef?”

Advertising 88

Advertising Advertising Consumer YouTube 88

5W PR

JUNE 27, 2017

The communications and public relations industry has gone through major changes in the last ten years and almost all of those changes tie, at least to some extent, to the dominance of social media. The influencers should have their largest following on the same social media platform(s) that will have the best results for the product.

Social Media 95

Social Media Publicity Media Retail 95

Bianchi Biz Blog

JANUARY 16, 2025

Media Profile is one of the largest independent firms in Canada. Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. This creates a large pool of talent for all marketing, PR, advertising and communications companies. million (84.6% of population) Facebook : 26.59

Print 100

Print Marketing Instagram Newspapers 100

Communications Conversations

NOVEMBER 1, 2017

Our 100th Social Media Breakfast. After all, consider the following: MySpace was the dominant social media platform in 2007. YouTube was just two years old! Yep, it’s actually pretty incredible how much has changed in the digital and social media marketing world in just 10 years. And to do harm.

SMB 99

SMB Social Media Case Study Marketing 99

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. India accounts for more than 50% of total selfie deaths in the world.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

DECEMBER 20, 2017

They also fill their blog and YouTube pages with educational content, company updates and industry news, which they promote via social media. A company that sells similar products, Old Spice , also branches out to related topics in its advertising but gears it toward a different audience. Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

ReimaginePR

JULY 25, 2016

If you think you can keep your business out of the social media scene, think again. You may not think you’re tech-savvy enough to master social media for your business. Remember, all of these social media sites were foreign territory for everyone when they first launched. Social Media is Here to Stay.

Social Media 120

Social Media Technology Pinterest How To 120

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Popeyes’ official social media channels hadn’t hinted at a launch, there was no long-running countdown on their website and media organizations had yet to break the news.

Product Launch 149

Product Launch Storytelling Social Media Video 149

NewsWhip

FEBRUARY 28, 2023

It’s easy to get lost in the noise of social media nowadays. Instagram carousels lack the quick, “get to the point” advertising that so many want to see. Instagram Reels are short videos within the Instagram platform that offer brands the same quick advertising format that TikTok offers. Data backs it up.

Video 148

Video Brand Branding Instagram 148

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

Communications Conversations

JULY 6, 2018

Instagram made the announcement a couple weeks ago , and since then it’s been a very hot topic of conversation among marketers, communicators and social media creators and influencers. However, the big question on marketer’s minds is this: How does IGTV fit into my already busy social media mix?

Social Media 87

Social Media Instagram Media Video 87

Prohibition

SEPTEMBER 17, 2024

YouTube safety features: YouTube has introduced new tools to enhance safety for teens, as outlined by James Beser, Director of Product Management at YouTube Youth safety features for teens, in a recent blog post titled ‘A collaborative approach to teen supervision on YouTube’.

Social Media 62

Social Media Privacy YouTube Media 62

PRSay

NOVEMBER 5, 2021

This story circulated within similar outlets (and on YouTube) but wasn’t covered in any reputable outlets. Many PR pros already use tracking and listening tools to stay on top of media and social media mentions of their clients but knowing more about the source of those mentions can help you respond in the most intelligent way possible.

Communications 189

Communications Journalism Advertising Advertising 189