Sword and the Script

SEPTEMBER 12, 2017

The social media spending numbers are similar for marketing shops focused on B2B services and a bit lower for B2B product organizations, like software companies. The difference is so stark, I don’t think we can call it “social media marketing” anymore – it’s just “advertising.”. (click here or image for larger view). All of them.

Advertising 87

Advertising Advertising Social Media Marketing 87

Sword and the Script

NOVEMBER 12, 2019

In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. Business Software Review Sites to Watch. The company has started offering a product for software buyers to manage software spending, contracts, accounts and compliance. Monthly traffic: 3.5

Software 18

Software B2B Marketing Data 18

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. What does this mean for digital advertising? Content that explains a new or emerging trend is among the most valuable for business customers because it helps educate prospects.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. PR Tech Sum 54] appeared first on Sword and the Script.

Software 87

Software Pitching Technology B2B 87

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. or you use software that does this on your behalf (Google Analytics, marketing automation, sales CRM), GDPR applies to you. What is GDPR? GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

Cision

AUGUST 9, 2017

For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy.

Communications 185

Communications How To Media Measurement 185

Mindful Marketing

MAY 21, 2023

By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. Given my past and present advertising-related roles, people sometimes ask my opinion about ads, and because I teach at a Christian University, my views on marketing that involves religion has some extra appeal.

Advertising 91

Advertising Advertising Television Radio 91

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

Data 157

Data Data-Driven PR System Analytics 157

PRSay

NOVEMBER 25, 2024

Don’t be afraid to pitch yourself directly, even if the organization isn’t advertising openings. Recruiters spend mere seconds on each résumé if HR software identifies yours as a match, so make yours count. A part-time role in spring or fall can provide valuable experience and may even be less competitive. ” Volunteer.

LinkedIn 88

LinkedIn Nonprofit Social Media Retail 88

ImPRessions - Crenshaw Communications

JANUARY 4, 2016

In 2015 Tesla upgraded the software for its Model S sedans, enabling smart autopilot functions that will maintain distance from other vehicles, change lanes, and park themselves. As Re/code described it in a story about the repercussions of the infamous Sony Pictures data hemorrhage of 2014, “hackers can and will take away your job.”

Transportation 227

Transportation Technology Google Software 227

Stephen Waddington

JUNE 29, 2021

These include employees, subcontractors (up to 65%), software and consumable items. It is becoming a lot harder to claim R&D on software. This category includes public relations and communications firms, advertising, and media agencies. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Product awards confer invaluable third-party endorsements because they feature a real-world case study of the solution’s use in the field.

B2B 295

B2B Industry Company Case Study 295

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Software 87

Software Media Relations Media Pitching 87

Presspage

MARCH 25, 2025

Stop sending boring press releases - try storytelling Journalists arent here to give you free advertising. Use tools that help: If managing journalist relationships is a nightmare, media relationship software like Presspage Connect can help. Want to craft a killer media pitch? Read our guide on how to write the perfect pitch >>> 2.

Media Relations 78

Media Relations Writing How To Pitching 78

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. That’s the whole point of advertising: control and visibility.

Software 78

Software Company Pitching Training 78

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years. Let’s say we’re launching a new type of supply chain software for manufacturers.

Publicity 255

Publicity Storytelling Automotive Software 255

Sword and the Script

NOVEMBER 21, 2023

Many financial analysts believe advertising is an investment More financial analysts “perceive advertising as an investment (37%)” than those that believe it’s “a cost (24%).” Comment: This is an advertising association, so the question is naturally focused on advertising.

Financial 173

Financial Marketing Survey B2B 173

Cision

OCTOBER 19, 2017

Also, pay-per-click ads will be easier to create for your advertising experts once you have identified the keywords that you want to be known for. The simplest way to create a keyword library is to use a spreadsheet, though there is also keyword database software available. Set Up Your Library.

Branding 208

Branding Brand How To SEO 208

ImPRessions - Crenshaw Communications

OCTOBER 5, 2018

When it comes to business software, customers may expect to hear about “end-to-end solutions” or a “suite of scaleable offerings.” ” Advertising Week just wrapped up here in New York, and with it, a festival of jargon. In some cases it’s understandable, or even necessary.

Real Estate 225

Real Estate Software Leadership Advertising 225

Sword and the Script

MAY 10, 2016

The news article is based on data in a report by software company ScribbleLive titled, “ The Eclipse of Online Ads.” As a result, the refrain “content marketing is better than advertising” is bounced around the marketing echo chamber. Pay-per-click advertising? Advertising and PR work better when they are working together.

Content Marketing 60

Content Marketing Advertising Advertising Marketing 60

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. What have we seen? A striking surge in adtech’s prominence at this global event.

Creativity 156

Creativity Meeting Advertising Advertising 156

Shift Communications

JANUARY 2, 2017

We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse. The solution to this quandary is the owned audience.

Trends 83

Trends Publicity Analytics Software 83

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 153

Software Analytics Technology Video 153

ImPRessions - Crenshaw Communications

JULY 16, 2019

Everyone from KPMG to startup firms need to invest in digital advertising and smart public relations. . Our client SecureAge has done this, offering three different versions of its APEX software. Building better public relations will impact that bottom line. PR tips for cybersecurity companies. Have a media rapid-response bureau.

Company 213

Company Case Study Airlines Study 213

5W PR

JANUARY 27, 2025

PR professionals now have access to sophisticated software and metrics that can demonstrate the real impact of their campaigns on business objectives. The Evolution of PR Measurement PR measurement has come a long way from the days of manually tracking press clippings and estimating advertising value equivalency (AVE).

Measurement 78

Measurement Tools Analysis Analytics 78

Flack's Revenge

MARCH 8, 2018

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. Other methods like advertising equivalency value and reach (or circulation or audience) seem outdated and only take you so far. This idea makes sense. Who sees it, shares, likes, comments?

Data 159

Data Media Software Viral 159

Cision

OCTOBER 30, 2017

Take Advertising Value Equivalency (AVE), for example. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. And so we continue to use legacy systems that no longer serve. And yet, that’s not a precise measure when it comes to earned media.

Measurement 215

Measurement Media System Tools 215

Shift Communications

NOVEMBER 25, 2014

You’ve spent thousands or maybe even millions of dollars on marketing automation systems , CRM software , email marketing , public relations , advertising , and more, and yet the results are not there. Advertising Marketing Public Relations Strategy' Vice President, Marketing Technology.

How To 147

How To Advertising Advertising Customer Service 147

ImPRessions - Crenshaw Communications

MAY 22, 2023

Her industry experience spans the wellness, enterprise, cybersecurity, and advertising production sectors. PR and communications professional Elana brings her background in handling national and global consumer and B2B tech brands to the team as an account executive.

Agency 156

Agency Communications B2B Enterprise 156

Sword and the Script

JUNE 6, 2023

Aaron Kwittken, founder and CEO of PRophet and CEO of Stagwell Marketing Cloud’s Comms Tech Unit gave me a tour of the product previously which I wrote up here: This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software 2. Meltwater is a little slower to get into the generative AI race than its peers.

Survey 178

Survey Software B2B Pitching 178

PRSay

DECEMBER 28, 2021

With the right software, you can automate a variety of tasks relevant to email marketing campaigns. An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing. Take advantage of automation.

Marketing 210

Marketing Apparel Data Software 210

Cision

JUNE 6, 2017

In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. In the 1920s, Charlie Chaplin and Babe Ruth became the first celebrity advertisers. 19 percent were piloting a program. 32 percent planned to implement one.

Marketing 239

Marketing Television Handbook Web 239

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. 4 Invest in innovative PR tools and software With the right tools, you can explore AI-powered features , a high level of personalization, vast databases of media contacts and much more.

Brand 104

Brand Branding How To Measurement 104

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech.

Reddit 183

Reddit Software B2B Technology 183

Sword and the Script

FEBRUARY 2, 2021

While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”.

Software 124

Software Technology Advertising Advertising 124

Rock the Status Quo

AUGUST 1, 2014

We make software that helps eCommerce stores advertise and retarget to people on Facebook. I personally have spoken at a number of Facebook Advertising conferences and events, as well as eCommerce meetups, Startup events, and an occasional podcast. All on the topic of Facebook advertising, and how to make the most from it.

Pitching 173

Pitching Guidelines Facebook Advertising 173