Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. BuzzSumo , a content analysis company, also evaluated over 1 million articles in a study that revealed articles with an image every 75-100 words received double the shares versus articles with fewer images.

How To 282

How To Storytelling B2C Measurement 282

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. We recently prognosticated about PR trends , and one of the most important involves visual storytelling.

Publicity 256

Publicity Branding Brand Storytelling 256

5W PR

MARCH 21, 2025

This comprehensive guide examines proven PR techniques for launching online casinos , drawing from successful case studies and industry best practices. Recent industry data shows that influencer-led casino promotions generate 3x higher engagement rates compared to traditional advertising.

Case Study 78

Case Study Measurement Reputation Study 78

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s And, but before that, to be honest, my, my love for marketing is much more on the like brand and advertising side. How do you use storytelling to reinforce the connection to the brand? I love watching commercials.

SEO 62

SEO Study Branding Brand 62

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Visual storytelling will be better and easier. If you’ve any doubt about the power of visual storytelling, check out these superb examples by brands large and small. In 2018 we’re likely to experience more technology-assisted visual storytelling and experimentation by brands. Get ready for more of the same in 2018.

Trends 185

Trends Storytelling Corporate Leadership 185

PRSay

NOVEMBER 19, 2018

Using this structure, you can develop a narrative lead, case study, testimonial or mini story to illustrate your point. A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Master the Art of Storytelling.

Storytelling 150

Storytelling Case Study Writing Banking 150

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. According to Nielsen research, 92% of consumers trust recommendations from peers over traditional advertising. Display logos of organizations you’ve worked with.

Branding 78

Branding Brand LinkedIn Case Study 78

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Creativity in PSAs helps make a tired message fresh.

Creativity 174

Creativity Small Business Storytelling Travel 174

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?” Is it worth it?

Advertising 90

Advertising Advertising B2C Retail 90

Ishmael's Corner

DECEMBER 23, 2014

Everyone perceives advertising agencies as creative. The Holmes Report is doing its part to change this perception, conducting a study on creativity in PR (in cooperation with Now Go Create and H+K Strategies). Obviously, content creation and storytelling are sister activities that go hand in hand. Forget the football game.

Creativity 122

Creativity Communications Storytelling Transportation 122

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Bonus: Use this free worksheet to start the shift from rhetoric to storytelling today! Conventional Rhetoric vs Storytelling: A Quick Comparison. Why is Storytelling More Effective? Click Here.

Storytelling 159

Storytelling Comparison Case Study Branding 159

Sword and the Script

JANUARY 21, 2025

Further, George Lucas seemingly draws on real historical events in his storytelling. Most of the social media platforms have courses you can take on their advertising products. Typically, I like to dive into trends and industry studies and reports. From time to time, some of the SEO vendors open up courses for free.

Google 157

Google Course Survey YouTube 157

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Why Data Is Required for Storytelling. Storytelling is an art, and when done well it touches on human emotion and evokes a connection. That’s where data comes in.

Data 146

Data How To Storytelling Analytics 146

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. It’s pure storytelling. Make case studies more visual. 77% of B2B buyers in the evaluation stage say that case studies are the most influential content they see from companies.

Video 149

Video Case Study Agriculture B2B 149

Ishmael's Corner

SEPTEMBER 30, 2014

Here are some of the choice passages that express the FT’s point of view followed by my three cents: - Ken Doctor, a news industry analyst who has studied the “muddying of the waters” between news and marketing, says of Chevron’s Richmond site: “There are not a lot of things that amaze me but that takes chutzpah to do that.”. .

Journalism 150

Journalism Branding Brand Publicity 150

Ishmael's Corner

MAY 25, 2015

If a journalistic-grade narrative underpins the native advertising — storytelling techniques, visual and useful and/or informative — I don’t think people care where the content originates. Between the editorial-like design and photography with attitude, it’s easy to forget you’re reading native advertising. I’ve changed my mind.

Advertising 60

Advertising Advertising Journalism Storytelling 60

Masters in Communications

OCTOBER 30, 2018

As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling creates a certain synchronicity between the teller and the listener. Storytelling is also a powerful tool for persuasion.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Contently - Strategy

NOVEMBER 12, 2020

Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. Those splashy advertising efforts get undermined when brands publish a handful of safe, boring blog posts, devoid of storytelling or new ideas, written by marketers without editorial chops.

Branding 145

Branding Brand Healthcare Enterprise 145

Ishmael's Corner

APRIL 14, 2015

A study by psychologists at the University of Cambridge shows that people are able to act against their natures when the situation calls for it. This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Will Advertising Disappear?

Advertising 60

Advertising Advertising Storytelling Journalism 60

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. If you are a new tech PR intern, study the above terms to prepare for that first day.

Agency 192

Agency International Internal Pitching 192

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. The key is brand journalism, a subtle form of storytelling that benefits both your brand and your audience. Today, they’re looking for custom content. Look to industry leaders.

Journalism 120

Journalism Branding Brand Fashion 120

Contently - Strategy

JUNE 18, 2024

It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. That’s a noble aim, but how can a piece of content that is not directly about a brand be one of the best examples of brand storytelling ?

Storytelling 52

Storytelling Examples Branding Brand 52

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. This is why the event is so interesting for marketers: it’s a moment to study the marketing pitch, storytelling and irrational behavior. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?” Is it worth it?

Advertising 60

Advertising Advertising B2C Retail 60

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. Major trade conferences and trade associations like IAB (Interactive Advertising Bureau) also dole out awards. But like most any PR content , a quality awards entry should feature good storytelling.

Case Study 136

Case Study B2B Conference Industry 136

Cision

APRIL 7, 2015

Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. Native video advertising builds on the premises found with video and native advertising. Augment owned content with native video advertising.

Video 120

Video YouTube Mobile Advertising 120

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt. Follow the money.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

The Proactive Report

JANUARY 24, 2016

GOALS FOR PUBLISHING BRAND CONTENT A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. Taking the Brand Story Global: Executing a multinational approach to brand storytelling and publishing.

Digital PR 100

Digital PR Enterprise Technology International 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. .

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. .

Marketing 100

Marketing Digital PR Enterprise Technology 100

The Proactive Report

JANUARY 13, 2016

A new study from Skyword and Researchscape International found that the majority of enterprise marketers have yet to take all of the steps necessary to set their departments up for success. “This dictates a shift in mindset from pure product marketing and interruption advertising to an editorial focus on building audience. .

Marketing 100

Marketing Digital PR Enterprise Technology 100

Ishmael's Corner

JANUARY 24, 2016

The Art Of Storytelling In Business Communications And Public Relations. After deep study and discourse, the FTC delivered its enforcement policy on native advertising last month. Techniques For Effective Business Communications. If only it were that easy. Take the sponsored content from Marketo that recently.more.

Storytelling 60

Storytelling Advertising Advertising Policies 60

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. The brand has pulled off a successful multi-pronged campaign – part advertising, featuring Ferris Bueller with nods to “Stranger Things,” and part incredible marketing comeback story.

Measurement 120

Measurement Study Data Agency 120

Ishmael's Corner

DECEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. The post An Apology for Departing 20 Seconds Early, Bad Look for PR and Fooling the Reader appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. A Tokyo.more.

Storytelling 111

Storytelling Training Communications Case Study 111

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But to Attract Advertisers, Promotion is Key. Click To Tweet.

Advertising 100

Advertising Advertising Television Radio 100

Cision

AUGUST 9, 2016

A public relations 101 course in college really attracted me to the field of study. I was studying acting at the time. I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree.

Crisis 0

Crisis Reputation Study Social Media 0