Ishmael's Corner

DECEMBER 8, 2017

The Art Of Storytelling In Business Communications And Public Relations. Coming at you … Japanese Train Apologizes for Departing 20 Seconds Early That’s not a typo in the headline. Coming at you … Japanese Train Apologizes for Departing 20 Seconds Early That’s not a typo in the headline. A Tokyo.more.

Storytelling 111

Storytelling Training Communications Case Study 111

ImPRessions - Crenshaw Communications

MARCH 8, 2016

” You may not have something as compelling as a prison recording, but you can submit storytelling soundbites or reactions of people affected by the experience described, or even a narrated description of a strikingly visual asset. Is your spokesperson “radio” trained? Can you start a relationship before you pitch?

Pitching 159

Pitching Radio Training Interviews 159

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling. Until the afternoon of Aug. Show some personality.

Product Launch 145

Product Launch Storytelling Social Media Video 145

Shift Communications

DECEMBER 4, 2017

Soon advertising may be the only way to reach some select audiences. AI-Powered Personalization of Advertising. Advertising has been quick to adopt artificial intelligence, but we’ve only touched the tip of a massive iceberg. Influencer Marketing Train Keeps Picking Up Speed. Part 5: Social Media.

Trends 161

Trends Publicity SEO Advertising 161

Communications Conversations

DECEMBER 8, 2014

P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. I mean, by now, who doesn’t know that visual storytelling is a big trend for brands looking to gain traction in social and online storytelling? Which is why sponsored stories and native advertising is so popular with brands.

Social Media 152

Social Media Mobile Marketing Storytelling 152

ImPRessions - Crenshaw Communications

JULY 31, 2017

For some, this can mean an intense media training session. Our client Jim Curtis, President of Remedy Health Media, tells reporters about how patients with various conditions benefit from the emotional storytelling on his company’s site. How to prepare for a media interview. Demonstrate thought leadership. .

Interviews 206

Interviews Media Advertising Advertising 206

ImPRessions - Crenshaw Communications

JUNE 20, 2018

Relatively simple items like white papers, explainer videos, bylined articles, and op-ed pieces can help educate prospects in a less commercial and more credible way than advertising or SEM. It may be better to bring on a qualified team to create the best possible positioning and narrative with the help of proactive, PR-driven storytelling.

Education 178

Education B2B Employee Crisis 178

Solo PR Pro

APRIL 8, 2021

Aside from having a passion for storytelling and a knack for journalistic writing, her time as a reporter trained her in key transferable skills, including the ability to stay agile. It’s doing a lot of different things in partnership with other functional areas and forms of communication, like marketing and advertising.”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Ishmael's Corner

DECEMBER 7, 2014

They’re probably right, although I don’t think owned media has reduced the White House’s advertising budget. Uncategorized Techmeme top 100 white house communications white house owned media White House storytelling' Those dollars that otherwise have come their way are now earmarked for owned media.

Journalism 108

Journalism Local Storytelling Policies 108

Presspage

APRIL 12, 2018

He represented the Pennsylvania Railroad when one of their trains derailed off a bridge in Atlantic City, causing more than 50 deaths. Brands who understand these two sides of the same storytelling coin are going to prosper. What are some trends you’re seeing evolve over time? That was 112 years ago and guess what?

Company 111

Company Media Journalism Report 111

Ishmael's Corner

JANUARY 27, 2015

But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. It’s a Bird. It’s a Plane. It’s Sponsored Content.

Industry 60

Industry Storytelling Journalism Corporate 60

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew also owns and runs Agency Management Institute (AMI), which offers agency management training and consulting. How did you decide on a career in marketing/advertising?

Interviews 50

Interviews Marketing Financial Insurance 50

PRSay

JUNE 6, 2017

After waking up early to deliver the news as the morning anchor for cable channel NY1 , Pat Kiernan is waiting on the L train, making his way home to Brooklyn. Inputting what you should include and leaving out the things that you shouldn’t include is really the art of storytelling. A native of Greenville, S.C., Newhouse School.

Wireless 94

Wireless Storytelling Radio Analysis 94

Waxing UnLyrical

JUNE 5, 2018

– Digital and visual storytelling. In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes!

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. PR collaboration with C-Suite improved during COVID PR has become more valuable to organizations because (or in spite) of the pandemic, according to a survey by Ragan Communications, which publishes trade news, events, training, and consulting services. Give our services a try.

Survey 96

Survey Industry Leadership Study 96

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. What are our plans to augment the team through more advanced internal training or staff changes? Also, consider where you can make training mandatory. Invest in technologies that offer training to help employees onboard seamlessly. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Deirdre Breakenridge

DECEMBER 11, 2015

At the same time, the agency participants rated the quality of their creativity as 60% worse than the creative from advertising agencies. I’ve learned that you have to make changes in your thought process and within your organization to make creativity a part of your workflow, moving storytelling to new visual and interactive levels.

Creativity 150

Creativity Trends Technology Agency 150

Waxing UnLyrical

NOVEMBER 7, 2016

Most recently I posted about a social media campaign from a French advertising firm to bring awareness to addiction and how society glamorizes excessive drinking. Take the Master Course, of course But also, study various social media campaigns and see how they use storytelling to gain audience engagement. It was brilliant.

Measurement 65

Measurement Course LinkedIn Banking 65

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

ReimaginePR

OCTOBER 3, 2016

It can be hard to follow a book that’s written as a train of thought. By not planning your ebook, your ebook will come across as sloppy and disorganized (because thoughts jump around when not contained). Sure, you can attack some of that in editing, but that’s making more work for you (or your poor editor).

eBook 219

eBook How To Writing Community 219

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Morgan McLintic , CEO, Firebrand Communications 6. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. Craft a Narrative to Make People Feel Something As Patti and Scott both emphasized, we are all storytellers.

Corporate 274

Corporate Leadership Advertising Advertising 274

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Media consolidation and threats to circulation and advertising revenue models are driving more journalists than ever into public relations and other communication positions. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

Waxing UnLyrical

APRIL 26, 2018

Storytelling: whether you’re in PR, marketing or a like-minded communications discipline, it’s stories that affect change. Nonprofit Storytelling: The Opportunity. The Science of Storytelling. Nonprofit Storytelling: Cutting Through the Clutter. Nonprofit Storytelling and the PESO Model. Guest Post by Mike Connell.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Onclusive

MAY 10, 2018

Chathri Ali, a Denver-based PR consultant and strategist suggests: “Technology is driving business and PR pros need to hop on the high-tech train to best understand how tech can impact their clients and increase their own productivity.” 3–Visual Storytelling. ” #2–In-Depth Market Research.

Storytelling 230

Storytelling Technology Tools Infographics 230

ImPRessions - Crenshaw Communications

JUNE 7, 2019

PR people and reporters work very closely every day, and are very much in the same business of storytelling. As opposed to paying for advertising, PR pros earn media coverage by pitching stories reporters want to write, and readers want to see. Truth is, it’s not that dark.

Agency 192

Agency Internal International Pitching 192

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Mark My Words

MAY 3, 2022

Netflix vs TV An obvious selling point of Netflix over traditional broadcasters has always been its lack of advertisements, but even this is under threat, with the proposition of a cheaper ‘ad-supported’ subscription tier, despite CEO Reed Hastings announcing in 2015 that there was “no advertising coming on to Netflix.

Film 60

Film Advertising Advertising Consumer 60

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. If you’re more advanced in your career and training a new hire, you would never ask them to draft a release and send it on their own, right?” AI tools can’t handle the nuance that comes with providing sound strategic counsel. Linda explained.

Communications 97

Communications Marketing Pitching Technology 97

ImPRessions - Crenshaw Communications

MARCH 28, 2017

Perhaps training an existing staffer or considering a hire with data science experience can elevate the function for agencies. The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. Take, for example, just how hot Domino’s Pizza is today.

Measurement 120

Measurement Study Data Agency 120

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 94

Ethics Advertising Advertising Analysis 94

Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. Jennifer Donovan (JD): I don’t offer PR per se, but offer communications consulting, strategic guidance, social media program management and trainings.

Media Relations 97

Media Relations Media Social Media Internal 97

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. Second, I don’t think you necessarily need a degree if you have a good command of your first language and demonstrate the earlier mentioned skills, A Levels and on the job training will be just as effective.

Google 119

Google Data Government Social Media 119

PR 20/20

FEBRUARY 6, 2020

Blair is CEO of Win Without Pitching, a sales training and coaching program for creative professionals, and has spent 25 years in advertising and design. Through a blend of science and storytelling, Hidden Brain uncovers the “unconscious patterns that drive human behavior, shape our choices, and direct our relationships.”.

Marketing 74

Marketing Conference Content Marketing Agency 74

5W PR

JANUARY 31, 2024

Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages. By effectively managing communication and storytelling, PR can contribute significantly to overcoming challenges and positioning the startup for success in the competitive tech landscape.

Technology 78

Technology Product Launch Crisis Management Case Study 78