ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. The 97-year-old co-op Land O’Lakes makes extensive use of video on its website and YouTube page, showing its values of innovation, cooperation, and service in a series spotlighting various business partners.

Video 149

Video Case Study Agriculture B2B 149

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. The end result is (ideally) an increase in revenue as well. . #3

Examples 104

Examples How To Product Launch Print 104

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. Engaging storytelling One of the easiest ways to get widespread brand recognition is to tell a story. This helps you internally and makes it easy to hire contractors for creative work.

Branding 104

Branding Brand How To Measurement 104

Cision

DECEMBER 6, 2015

Google has welcomed that by helping Disney create a Chrome Extension application that rebrands Google Translate, Gmail, Maps and YouTube with Star Wars promotions for anyone who installs the extension. Disney and Google aren’t alone in their application advertising plans.

Google 120

Google Advertising Advertising Film 120

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. We’ll explore the two top platforms to consider in your video marketing, which are YouTube and Facebook and how to use both, not just one, to dominate the game.

Video 120

Video Strategy YouTube Marketing 120

Prohibition

AUGUST 3, 2023

From short-form content on social media platforms like TikTok and Instagram Reels, to live streaming on Facebook and YouTube, video content has revolutionised the way we connect, share, and engage with others online. Video has become an integral part of social media content and now comfortably leads still imagery across multiple platforms.

Video 118

Video Social Media Media YouTube 118

Contently - Strategy

JUNE 18, 2024

million YouTube views—it’s both beautifully shot and emotionally affecting. It’s also an extremely effective example of brand storytelling, as it was produced not by a gritty independent film studio but by the financial services platform Square. It’s no wonder the film has amassed over 4.7 ’” Focus on real people (or animals!)

Storytelling 52

Storytelling Examples Branding Brand 52

5W PR

JUNE 12, 2023

Platforms such as Instagram, Facebook, Twitter, and YouTube have reshaped the way people travel. Influencer Marketing and Collaborations Influencer marketing has become a game-changer in tourism advertising. This form of tourism advertisements has a significant impact on travel decisions.

Tourism 88

Tourism Social Media Travel Media 88

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. One of my favorite educational TikTokers is Hank Green , also known for his Crash Course YouTube videos that got some of us through school. At Contently, I think you know how much we value storytelling by now. It depends.

B2B 138

B2B Branding Brand B2C 138

Cision

AUGUST 11, 2016

Advertising Age Online. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. Advertising Week. .” – Andrew Hutchinson, Content Manager, Social Media Today. Search Engine Land. Social Media Examiner. DigitalMarketer. Search Engine Watch.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Buzzstream

MARCH 19, 2025

You can pull transcripts from Apple Podcasts or YouTube and have ChatGPT pull out key insights to help you tailor your pitch. Keep your show engaging with storytelling, behind-the-scenes insights, and compelling narratives. Dont Ignore Video More people are discovering podcasts via YouTube.

Pitching 71

Pitching How To YouTube Tools 71

Stephen Waddington

JUNE 23, 2019

. #2 Popular platforms The most popular platforms by daily usage are Facebook (30%), YouTube (27%), WhatsApp (25%), WeChat (23%) and Instagram (19%). Instagram and YouTube are growing fastest, up from 13% and 22% in 2017 respectively. Meeker calls out the use of edited and curated images as a means of storytelling.

Report 81

Report YouTube Privacy Web 81

Rock the Status Quo

JUNE 30, 2015

From a social media perspective, you can’t write posts that drive engagement without solid writing skills, you struggle with effective social advertising and conversation stutters. The growing interest in storytelling requires skilled writing abilities, too, adding a layer of polish and sophistication to the copy you churn out.

LinkedIn 100

LinkedIn Branding Brand SEO 100

Burrelles Fresh Ideas

FEBRUARY 27, 2024

Additionally, advertisers generated pre-Super Bowl excitement for their brands with teaser ads the week before the game that drove viewership and excitement. The Super Bowl stands as the high point of advertising, where companies vie for coveted spots to showcase their products to millions of viewers. and Jermaine Dupri.

Sports 86

Sports Television Advertising Advertising 86

ReimaginePR

OCTOBER 3, 2016

Make a video promoting your ebook and share it on Facebook and Youtube. Promote Your Ebook On Social Media. Promote your ebook often on Twitter and Pinterest. Pay for promotion on Facebook and Instagram. Promote Your Ebook On Your Blog. Write up a post about it. Promote it in your sidebar. Promote Your Ebook On Someone Else’s Blog.

eBook 219

eBook How To Writing Community 219

MaccaPR

JULY 23, 2014

Pair this digital noise, in which YouTube videos are uploaded at the rate of 100 per minute , with our limited ability to stay focused. The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. Stay "on brand." Source: Dunkin Donuts ). Know the rules.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

Cision

APRIL 6, 2015

iTunes and YouTube don’t deduce context from audio alone. Look at podcasts on YouTube, Soundcloud and other popular hosts, and you’ll see that tags help to add appropriate context to the file. “The (podcasting) format really lends itself to advertisers. So text is important for three elements. descriptions.

Engineering 120

Engineering Tools Examples YouTube 120

PR 20/20

SEPTEMBER 17, 2019

The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. Marketers will likely gravitate toward tracks including: Advertising and brand experience. Experiential storytelling. Advertising Week. Stop by his session and say hello! Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Resolution Blog

OCTOBER 15, 2019

Playing off of it’s Made In, Made For New York event , Facebook aimed to work alongside the chosen marketers to help bring to life engaging advertising campaigns. Add a Storytelling Element PathFactory used pop culture and storytelling to make GDPR relevant and fun for their audience. Key Takeaway?—?Add

B2B 120

B2B B2C Facebook Storytelling 120

MaccaPR

NOVEMBER 19, 2014

What was born from this now-lauded “Dove Campaign For Real Beauty” is today’s embrace of female empowerment as a powerful theme in advertising. With more than 52 million views and 160,000 likes on YouTube to date, the acceptance of this video is phenomenal—with floods of praise pouring in across every social channel.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR 20/20

FEBRUARY 21, 2017

Pulizzi discusses specific trends, such as native advertising, influencer marketing, purpose driven marketing, mobile, Facebook, video and visual and more. Focusing on awesome storytelling to captivate readers. Focus on non-fiction storytelling. Focusing on data to better understand customer needs and demographics.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

ReimaginePR

JULY 25, 2016

As someone who believes in the power of storytelling, this platform is high on my radar. Instead, watch a quick YouTube video to learn more. These “posts” only last for 24 hours unlike the other more permanent ones on our list. Essentially, Snapchat users share the answer to the question, What are you up to today? , in visual form.

Social Media 120

Social Media Technology Pinterest How To 120

Stephen Waddington

JUNE 16, 2019

Here’s more on those, an event on data-led storytelling that we’re running at Metia next month and other stories that have caught my attention. ?? It’s the story that has played out over the past two decades as advertising revenues have shifted from print to online. Bruce is EMEA VP, Twitter and a former MD of YouTube.

Print 60

Print Storytelling Newspapers Advertising 60

Mark My Words

NOVEMBER 20, 2015

Kwik Fit’s winter safety check campaign is proof in point that PR “content” is moving further into terrains previously occupied by advertisers and the media. Within its first week the youtube has been viewed over 600,000 times and it’s been picked up by the Mail Online. PR can provide the content and PR can channel it too.

Film 60

Film Television YouTube Video 60

Communications Conversations

MARCH 11, 2015

YouTube continues to be an “A platform” with marketers and advertisers. Sure, it CLAIMED to solve a problem (no more brand advertising!). And, it could end up being a fantastic storytelling tool for brands. Think about the potential, just from a storytelling perspective. What about Path?

Twitter 60

Twitter Marketing Tools Storytelling 60

Critical Mention

OCTOBER 29, 2019

In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

Burrelles Fresh Ideas

OCTOBER 10, 2023

From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. Crafting compelling narratives: At the heart of effective video marketing lies the art of storytelling. Today, at least 91.8%

Video 88

Video Publicity Marketing Analytics 88

Shift Communications

DECEMBER 11, 2015

Visual Storytelling Accelerates. Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. Twitter continues to tinker and confuse the market with its advertising options and marketing value (see recent removal of share counts and the resounding outcry ).

Marketing 60

Marketing Mobile Pinterest Analysis 60

Contently - Strategy

SEPTEMBER 25, 2018

They posted them on YouTube and found that the animated video gave them a 20 percent higher click-through rate than the live-action video. Do the explainer video first because you can use it in so many different ways: email, social media, advertising, retargeting, or ads that are not even on social, like Google ads or display ads.

Marketing 105

Marketing Video Product Launch YouTube 105

PR 20/20

NOVEMBER 13, 2018

Video credit: YouTube. Data storytelling is a pillar of brand trust because audiences want to see real data about real consumers. Sounds ridiculous to state that, until you consider that most women’s razor brands depict airbrushed models in advertisements who don’t seem to have a single bodily hair in sight.

Branding 69

Branding Brand Sports Consumer 69

Prohibition

DECEMBER 19, 2019

What so many videos are missing, particularly videos produced by smaller companies, is the storytelling component. Storytelling is what makes us human, as they make the message relatable. 360° videos are now increasingly popular, particularly on social media platforms – YouTube and Facebook. 360 Degree Videos. Vertical Video.

Video 48

Video Trends Storytelling YouTube 48

Contently - Strategy

JUNE 6, 2024

It can be targeted, specific, and personalized in a way that traditional advertising simply can’t. Advertising is a way to get customers to remember your name; content marketing helps them understand what you can provide them. When planned correctly, content marketing is still one of the most valuable investments brands can make.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Contently - Strategy

SEPTEMBER 27, 2023

Pepsi’s Bus Stop Experience Pepsi shattered conventional advertising by staging an AR experience at a London bus stop. The campaign’s impact extended beyond engagement, reinforcing how AR can amplify storytelling and evoke genuine emotions. Set Clear Objectives: Define your goals for leveraging next-gen channels.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Waxing UnLyrical

NOVEMBER 18, 2015

The Crayon report also indicates a high percentage of brands go directly to YouTube for video hosting needs. Video marketing, video advertising, live streaming via video, ephemeral video, video status updates and video-anything will be the way of content life in the new year. Identify a budget number you can realistically afford.

Video 40

Video YouTube Web Case Study 40

Journalistics

MARCH 18, 2016

Content Storytelling – the best tips from each panelist on planning, producing and publishing stories for social media. Content Storytelling. 11. “It’s important to be authentic and emotional in your storytelling, but also embrace crowd cultures. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

PR Conversations

JANUARY 29, 2016

The return on investment becomes questionable as organisations are faced within sky-high pay-to-play bills via Facebook, YouTube, apps, SEO and so forth. It’s advocated as something that all PR practitioners must have in their toolkit, essential for influencer marketing and utilising our storytelling competencies.

Publicity 40

Publicity Ethics Creativity Travel 40