5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. Implement automated systems to request and track content permissions. Create transparent terms of use that explain how content will be used and credited.

System 99

System Tools Policies Measurement 99

ImPRessions - Crenshaw Communications

JULY 30, 2020

Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. You get excited for even the most minor upgrade of a tech product or operating system and dream about the day when 5G is everywhere.

Privacy 308

Privacy Conference Advertising Advertising 308

5W PR

APRIL 12, 2025

Tech-Driven Innovations Reshaping Water Park Operations Modern water parks are incorporating sophisticated technology systems to streamline operations and enhance guest experiences. Smart queuing systems have become increasingly prevalent. Parks utilizing cashless payment systems report an average 23% increase in per-guest spending.

Trends 78

Trends Strategy Publicity System 78

Onclusive

APRIL 9, 2019

This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. According to Nielsen’s Trust In Advertising Study, earned and owned media are the most trusted forms of marketing while trust in paid advertising is in decline. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

Onclusive

OCTOBER 21, 2019

Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers.

Case Study 46

Case Study Study Pharmaceuticals Brand 46

Onclusive

OCTOBER 21, 2019

Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers.

Case Study 225

Case Study Study Pharmaceuticals Brand 225

Onclusive

AUGUST 10, 2018

Power of Voice is both universally applicable and far superior to the existing state of the art which includes press clip counts or media mentions and tortured vanity metrics like Impressions or Advertising Value Equivalents (AVE’s). People also need a tool kit to enable them to move the needle put in place by the measurement system.

Communications 186

Communications Marketing System Measurement 186

Sword and the Script

AUGUST 13, 2024

Should you advertise against your competitors? Rebranding: influence the influencers Big companies have fancy telephone systems built on a combination of hardware and software. The systems often provide a toll-free 800 phone number along with a range of fancy applications like voice mail and presence detection.

Creativity 103

Creativity B2B Examples Marketing 103

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. What systems might you be asked about, and why? Systems you may be asked about: market research, previous campaign performance data. Earned Media. Owned Media.

Data 157

Data Data-Driven PR System Analytics 157

Onclusive

DECEMBER 19, 2019

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. Another way to quantify how the BS detector works can be found in Nielsen’s Global Trust in Advertising study. That is why they hire managers, directors and analysts and pay for control systems to measure performance.

Marketing 195

Marketing Advertising Advertising System 195

Cision

OCTOBER 30, 2017

And so we continue to use legacy systems that no longer serve. Take Advertising Value Equivalency (AVE), for example. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. And yet, that’s not a precise measure when it comes to earned media.

Measurement 215

Measurement Media System Tools 215

Cision

NOVEMBER 27, 2017

Cision uses the Cision ID – their in-house tracking system – and combines it with similar systems owned and managed by a bevy of AdTech partners. These are the same guys that advertisers and content marketing rely upon to track their results with so much detail. It’s pretty slick. Here’s how it works.

Video 231

Video Media Measurement System 231

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. Privacy by design : Rather than be an add-on, companies are expected to design their systems for privacy from the ground up. What is GDPR? GDPR applies to you.

Publicity 163

Publicity Marketing Privacy Advertising 163

ImPRessions - Crenshaw Communications

JULY 13, 2022

And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media. Taking time to maintain an organized system of scheduling and information-sharing will make a good impression. Everyone should be accommodated – no matter their location.

Media 294

Media Trade Shows Travel Interviews 294

5W PR

JANUARY 27, 2025

The Evolution of PR Measurement PR measurement has come a long way from the days of manually tracking press clippings and estimating advertising value equivalency (AVE). Implementing Tracking Systems Proper implementation of tracking systems ensures accurate data collection and analysis.

Measurement 78

Measurement Tools Analysis Analytics 78

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. CMS – CMS stands for Content Management System. These are frequently used by spammers who plagiarize content. Feel properly educated?

SEO 211

SEO Tools Engineering Google 211

5W PR

OCTOBER 22, 2024

The Power of Native Content and Boosting Native advertising continues to prove its value, but boosting can take campaigns to the next level. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

Retail 78

Retail Privacy Advertising Advertising 78

5W PR

DECEMBER 4, 2024

Utilize Paid Advertising While organic reach is important, paid advertising can accelerate a campaign’s momentum. The app’s progress tracking and rewards system encourages users to continue using the app and share their achievements with friends.

Viral 78

Viral How To Advertising Advertising 78

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. They will also have experience trafficking advertising — especially targeting media, which is an element of amplifying earned media.

Marketing 195

Marketing How To Measurement Advertising 195

Cision

DECEMBER 6, 2017

Last year, paid advertising surpassed $500 billion , owned media technology represented a $32 billion market. Marketing is enriched with valuable data — tracking revenue through a customer relations management system (CRM) like Salesforce, or with marketing automation systems like Marketo or Oracle Eloqua.

How To 223

How To Marketing Storytelling Measurement 223

PR for Anyone

MARCH 24, 2020

I created a system I call the Get PR Famous Formula that is a proven to work. Those are their sponsors and they pay for the advertising. People in the media move around all the time so fostering and maintaining relationships with journalists is vital. If you don’t have any prior media, no worries.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

If you don’t, here’s the scoop: in 2019, Google announced FLoC – the Federated Learning of Cohorts, a system standard to solve for the demise of third-party cookies, those bits of code that carry data about our web browsing activities and interests. It’s valuable currency for advertisers when it comes to targeting. Is ATV CTV?

Privacy 182

Privacy Advertising Advertising Google 182

Cision

DECEMBER 20, 2017

It’s harder to imagine making exciting content about flooring, or quality management systems or ball bearings. A characteristic that sets content marketing apart from direct advertising is that you don’t always need to be selling outright — that’s what makes digital content so engaging. Use Visuals.

Industry 222

Industry How To Insurance Insurance 222

5W PR

JANUARY 26, 2025

Their “You Can’t Stop Us” campaign united athletes across backgrounds while addressing systemic inequalities. Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications.

Strategy 78

Strategy Brand Branding Employee 78

Sword and the Script

APRIL 30, 2024

He wrote it up in a paper published online titled, Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now. This is a deceptively simple fact, but it has a profound implication for advertising. It means that advertising mostly hits B2B buyers who aren’t going to buy anytime soon.

B2B 159

B2B Marketing Advertising Advertising 159

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. ” We LOVE to get these and we get them quite frequently because the system works.

Publicity 130

Publicity YouTube Advertising Advertising 130

5W PR

MARCH 21, 2025

PlayOJO’s launch strategy included detailed walkthrough videos of their no-wagering bonus system, which garnered over 2 million views across social platforms and drove significant early adoption. Recent industry data shows that influencer-led casino promotions generate 3x higher engagement rates compared to traditional advertising.

Case Study 78

Case Study Measurement Reputation Study 78

Cision

OCTOBER 18, 2017

They look at results across channels, such as PR, social, web, display advertising, search, etc. After realizing the limitations of using spreadsheets, some organizations try to solve the problem by taking a more systemic approach and building a solution themselves with business intelligence (BI) tools and data warehouse technology.

Measurement 198

Measurement System Data Technology 198

PRSay

OCTOBER 4, 2021

Likewise, it’s important to educate organizations on the difference between earned media and advertising. It’s common to utilize third-party systems and advertising to build a company’s reputation, but a slow and steady approach is the one that can reinstate consumers’ trust. It takes time to tell a story and build credibility.

Media Relations 203

Media Relations Media Pitching Case Study 203

Sword and the Script

JANUARY 21, 2025

The key to finding good articles to read is to have an effective system for filtering. Libby is a free app that connects to my local public library system (and probably yours too). Most of the social media platforms have courses you can take on their advertising products. This is where Libby comes in.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

JUNE 18, 2019

Or maybe a prospect is already in the system and he comes across a particularly convincing testimonial in a trade publication. A compelling piece of branded content like a white paper or op-ed article can get a prospective customer into the purchase funnel, where he is then wooed through drip marketing messages, for example.

Strategy 220

Strategy Measurement Advertising Advertising 220

Prohibition

APRIL 13, 2021

billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive! Each month, social media advertising continues to change and develop. There are over 2.7

Advertising 62

Advertising Advertising Facebook Social Media 62

Prohibition

MARCH 11, 2024

Heading into another month of more social media updates that advertisers need to be aware of to achieve the best results. This is an interesting introduction as advertisers now have a way to promote their business on select content which can expose brands to a whole new audience quite easily.

Advertising 62

Advertising Advertising Social Media B2C 62

Melissa Agnes

MARCH 26, 2014

The increasing use of web-based reviews by consumers is resulting in a disturbing trend, one where business competitors attempt to game the system through competitor internet defamation. By Chris Anderson. Sometimes, when the damage is very substantial, crisis management specialists are also needed. The time to act is now.

How To 217

How To Crisis Management Google Reputation 217

Cision

MAY 17, 2016

How did you get your start in advertising and communication? While the delivery systems of communication will continue to evolve, the development of content that resonates with target audiences will remain a constant. The rate of dissemination of information is paralleled by the rate of our absorption of that information.

Real Estate 227

Real Estate Pharmaceuticals Automotive Healthcare 227

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. You can advertise on LinkedIn using an Account-Based Marketing (ABM) approach.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). In this climate, it can be hard to distinguish smart digital marketing from hacking a broken system , and legitimate news vs. disinformation, hype and outright fake, lying news. I was not sure what to expect.

Social Media 174

Social Media Marketing Media Facebook 174