Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Marketwired

FEBRUARY 4, 2016

It’s hard to believe that by that time social networks like Facebook and Twitter will be over ten years old. First, it’s my feeling that we’ll see a greater understanding of the melding of PR, marketing and advertising. Facebook and Twitter continue to evolve, just like television and radio did after they were first introduced.

Television 100

Television Radio Measurement Facebook 100

Cision

NOVEMBER 6, 2015

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue. Want to become an innovator on social media?

Video 120

Video Trends YouTube Television 120

Cision

JULY 26, 2017

The ability to target audiences on social is increasingly important considering that networks have grown in size (Facebook now has two billion monthly users ), and fake profiles have become increasingly prevalent (It is estimated that between 9 percent and 15 percent of monthly Twitter users are bots ). Social Targeting on Twitter.

Social Media 233

Social Media How To Insurance Insurance 233

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. For instance, if your company or product was mentioned on a television show that had 1 million viewers, that would count as 1 million media impressions.

Measurement 78

Measurement Publicity Television Analytics 78

PRSay

JANUARY 3, 2018

We’ve watched traditional media such as newspapers, magazines, radio and television decrease in importance thanks to Twitter, Facebook, Snapchat and other social platforms. In 2018, discussions about the future for PR and communications pros will likely include the topic of robots.

Publicity 167

Publicity Social Media Television Measurement 167

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). Email has 3 times as many users as Facebook and Twitter combined ( KissMetrics ). But enough about the numbers.

Blogging 183

Blogging Comparison eBook Case Study 183

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. Critical Mention offers real-time media monitoring, intelligence and analytics for broadcast television, radio, online news and social media. The company also enhanced the platform’s search and alert functionality.

Television 60

Television Radio Analytics Government 60

Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. As the news sharing spreads, earned media’s relevance and value continues to grow. Share Tweet Share. How TV Influences Elections.

Radio 101

Radio Media Television Social Media 101

PR in High Definition

AUGUST 24, 2020

Twitter recently started to ban users for hateful content, and some claimed this to be a violation of freedom of expression. And to put this in context, this primacy is no different to the time when the UK had just four television channels. Some would argue that social media’s ability to self-regulate elevates this sense of power.

Social Media 86

Social Media Media Television Ethics 86

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. television networks have created in 30 years. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Digital advertising spend in regional media is set to grow from $300 million in 2018 to $3 billion by 2023. 6 percent who said television would rank highly in 2020. While social media giants like Facebook, Instagram, YouTube and Twitter are popular in some APAC countries, native platforms continue to dominate. As in the U.S.

Mobile 156

Mobile Local Technology Trends 156

Bad Pitch Blog

FEBRUARY 8, 2009

When I am speaking with them about a media interview, say on television, they assume I’m on camera. When I say I am working with a newspaper reporter on story, they ask me why my clients don’t just advertise in the publication because: ”PR and advertising are the same, right?” This lesson took time to drive home.

Advertising 54

Advertising Advertising Education Newspapers 54

Sword and the Script

MAY 11, 2019

3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. The study analyzed media clippings supplied by Hotels.com and AT&T to see if the media coverage improved advertising effectiveness – and that seems to be what happened.

Study 142

Study Media Relations Media Measurement 142

Critical Mention

OCTOBER 29, 2019

For example, organizations communicating with television coverage audiences should take a different approach than they would on social media. In addition to learning how to deliver information across all mediums, PR pros must be strong storytellers and know how to navigate and tailor messages to the targeted audiences.

Radio 92

Radio Television Social Media Sports 92

Cision

APRIL 4, 2016

An analysis of almost a billion information cascades on Twitter news, videos, and photos has produced the first quantitative notion of whether something has indeed gone viral, thereby enabling further research into topic experts, trending topics, and viral-incident metrics. Journal Of Interactive Advertising , 6 (2), 30-38.

Viral 120

Viral Journalism Advertising Advertising 120

The Stalwart Blog

JUNE 5, 2014

Three things people don’t know about you: 1) I am a Halloween Baby 2) I love the ocean (surfing, swimming or sitting under the sun) 3) I love cliffhangers (from books, television shows or movies). Follow Jason on Twitter at: @JasonMatty. Favorite college course: Advertising. P ATRICE SMITH. Degree: B.S Komen for the Cure.

Internal 60

Internal International Television Education 60

Beyond PR

FEBRUARY 13, 2018

population , spending more time with television, magazines and radio. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. Notably, Instagram and Twitter are more popular with African Americans than with the general population. society that deserves attention.

Television 72

Television Education Groups Community 72

David PR Group

AUGUST 4, 2014

As I have told my stunned teenage children, we only had four television channels when I was a kid. Television channels were broadcast over the airwaves (not Wi-Fi), and some TVs only showed footage in “black and white.” ” Our viewing choices and channels were very limited, but we didn’t know any better.

Television 76

Television Groups Storytelling System 76

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. Share Tweet Share. What is Earned Media? Earned Media is comprised of coverage that comes from a variety of sources and mediums.

Radio 104

Radio Media Newspapers Sports 104

Mark My Words

NOVEMBER 6, 2015

Could it possibly top the previous year’s much lauded television event? Waking up in 2015, Twitter is hailing the Man on the Moon as another jewel in the Lewis crown. Once upon a time supermarket and department store advertisements were about products on sale. We’ve been drip fed on teasers and speculation has been rife.

Retail 60

Retail Television Advertising Advertising 60

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. You’ll want to consider traditional media like newspapers, magazines, television, or radio, but also new and emerging media like Facebook, Instagram, Twitter, blogs, or podcasts.

How To 59

How To Writing Guidelines Television 59

PR for Anyone

SEPTEMBER 8, 2022

But, if you are on Facebook or Twitter, you can pin it for a while. So here are some ideas of what to do with your most recent media appearance. Obviously, you want to put it on social media. If, only if, you’re not going to be on all platforms, I know that. Let people, as soon as they come to your site, they’ll see it.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

SEPTEMBER 1, 2022

What are people talking about on Twitter? I prefer to stay away from politics, but if that’s your industry, you could talk about that. But see what is happening, trends.google dot com. What are people saying on these media outlets? What’s happening on TikTok? I did a whole video on let TikTok be your publicist.

Pitching 130

Pitching Video YouTube Viral 130

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue.

Media 76

Media Advertising Advertising Measurement 76

Beyond PR

JUNE 30, 2016

But many student-run broadcast media organizations engage even beyond the campus walls by partnering with community television and radio stations. Follow her at @PRNlgbt , where she co-curates PR Newswire’s Twitter channel dedicated to LGBT news and culture and connect with her on LinkedIn.

Radio 69

Radio Newspapers Print Media 69

Waxing UnLyrical

MAY 4, 2016

When it comes to using humor in marketing, advertising and public relations, we often have to step back and answer a few questions before proceeding down a path of knock-knock jokes, current event inspired memes and company social media postings which could potentially make your mother-in-law cringe. Connect with him on Twitter.

Marketing 40

Marketing B2C B2B Social Media 40

Sword and the Script

FEBRUARY 20, 2018

As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. One person you recommend following on Twitter is… Mark Traphagen. Today he’s on his own. He’s hung a shingle and runs a consultancy focused on marketing technology.

Technology 61

Technology Marketing Retail Interviews 61

Shift Communications

APRIL 13, 2022

Here, we review Twitter and LinkedIn marketing strategy. Using prospect lists and integrations into a company’s CRM and other platforms like ABM ad platform Madison Logic, advertisers can reach the right accounts and analyze which are generating leads/engaging with content. Twitter Trends & Changes.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

Maxim Behar

JANUARY 28, 2024

The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements. But now, anyone can write on Facebook, Instagram, Tik-Tok, Linkedin, Twitter, wherever they want, an opinion on my opinion. 90% are undeniable advantages. To agree or disagree.

Radio 59

Radio Ethics How To Writing 59

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Local television is seeing an uptick in viewership, particularly around the evening news. Breaking news makes itself known to me on Twitter, or my friends share via Facebook instantly.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Local television is seeing an uptick in viewership, particularly around the evening news. Breaking news makes itself known to me on Twitter, or my friends share via Facebook instantly.

Mobile 52

Mobile Media Newspapers Local 52

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. Historically, whenever a new medium is invented people use it in the same way that they used the existing media. – Grunig – Facing up to Facebook

Reputation 52

Reputation Social Media Internal International 52

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. This post was mentioned on Twitter by Pink Fans.

Social Media 78

Social Media Web Media Measurement 78

MaccaPR

JUNE 1, 2016

The client was looking for a way to establish brand presence and industry expertise beyond the scope of traditional television ads in an effort to generate more leads. For advertisers, the relevancy of an ad is measured by the amount of clicks it generates. So for social platforms like Facebook, clicks are most important.".

Brand 48

Brand Branding Storytelling Healthcare 48

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This can include the number of times an article is shared on social media, or the number of people who see a television segment. Paid media refers to any type of media that is paid for, such as advertising.

Interviews 102

Interviews Publicity Technology Social Media 102

Critical Mention

MAY 21, 2020

Whether you’re a football, basketball, soccer or baseball fan, you’ve likely asked yourself the same question. Are we going to be able to watch our favorite teams this year? Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments.

Sports 111

Sports Social Media Media Groups 111