NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

JUNE 29, 2017

Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. One of the major issues behind this disconnect is that the industry has been slow to adopt the tools that are already available. But, if the Wall Street Journal mentions your brand, what is that worth? Who saw it? Be emotive.

Storytelling 0

Storytelling Data Communications Technology 0

Cision

MAY 12, 2017

Alternatively, keep a track of the backlinks on poor-quality websites with tools like Ahrefs. The free version of the tool lets you monitor up to 10 backlinks and 2 domains for each request, while the paid versions let you perform a thorough analysis of the backlink profile.

Google 259

Google Digital PR Mobile SEO 259

The Resolution Blog

JANUARY 8, 2018

This post and a new feature on insight tool BuzzSumo holds a lot of the answers! More ways to view the world’s questions AnswerThePublic.com, our tool that demonstrates the way people ask questions on Google has had a refresh! Your guide to keyword research Search tools, insight and data can be confusing. Is there is a link?

Tools 136

Tools Publicity SEO Measurement 136

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. What have we seen? A striking surge in adtech’s prominence at this global event.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 26, 2016

In the age of data insights, nothing will escape the reach of precise measurement tools. As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution. This is already happening more and more. More partnerships and sponsorships.

Viral 136

Viral Creativity Advertising Advertising 136

Polaris

NOVEMBER 20, 2014

The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. The idea is to give kids not only the tools to build the things that they can imagine, but to also imagine the world that they can build,” says Mullick.

Storytelling 199

Storytelling Reddit Video Creativity 199

Stephen Waddington

JUNE 28, 2017

Advertising Equivalent Value (AVE) has mutated into a new form of measurement for the digital and social age called Earned Media Value (EMV). AVE metrics are determined by calculating the equivalent advertising cost for earned content. An arbitrary multiplier is applied on the basis that editorial is more valuable than advertising.

Measurement 0

Measurement Advertising Advertising Viral 0

Cision

FEBRUARY 8, 2016

Doritos is a perennial Super Bowl performer, consistently creating viral campaigns. Mountain Dew created this year’s most viral ad, a terrifying creation centering around a hallucinatory puppy-monkey-baby, a single being made up of three creatures that individually have been characters in the Super Bowl’s most popular commercials.

Branding 120

Branding Brand Viral Twitter 120

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Some people overlook the blog as just a promotion tool, but it’s a critical top funnel entry point for new customers as well as a way to engage your current customer base. I know you know that. Surveys & Research.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. you can monitor the web and social media with Prowly's media monitoring tools. #8

Examples 104

Examples How To Product Launch Print 104

Sword and the Script

NOVEMBER 25, 2014

Gated Content Doesn’t Go Viral. He’s never seen a piece of gated content go viral…unless of course, you use this one weird trick. Unbounce , which provides tech tools for developing gates, reminded me of this when it asked if gates are a necessary evil. That’s $1,000,000 in potential annual revenue for that firm.

Viral 123

Viral Infographics Web Content Marketing 123

Melissa Agnes

FEBRUARY 24, 2015

The fact that we’re never quite sure when something may or may not go viral against us in a negative way makes us feel as though we’re not in control, it makes us feel vulnerable and exposed, and it’s one of the biggest setbacks resulting in a lack of proactive action that needs to take place. What makes something go viral?

Social Media 113

Social Media Viral Crisis Management How To 113

5W PR

JUNE 12, 2023

From inspiring wanderlust to shaping travel decisions, social media has become an indispensable tool for both travelers and tourism businesses. Influencer Marketing and Collaborations Influencer marketing has become a game-changer in tourism advertising. This form of tourism advertisements has a significant impact on travel decisions.

Tourism 88

Tourism Social Media Travel Media 88

Cision

AUGUST 8, 2016

So what I want to do in this post is take a look at how effectively businesses can currently reach an audience on the most popular social platforms for free, through search and through advertising. Paid content: One of Facebook’s greatest strengths is leveraging its audience to generate advertising revenue.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

ReimaginePR

AUGUST 29, 2016

That’s why you need a scheduling tool that will do your posting for you on times that you set. Everyone wants to produce viral content that gets shared all over the web. While no one knows the full recipe to going viral, one of the ingredients is definitely creating valuable content. Automate your postings. Sprout Social.

Social Media 149

Social Media Marketing Media Facebook 149

Shift Communications

OCTOBER 7, 2014

People can sense desperation and self-promotion in advertising in much the same way as when we watch The Bachelor. A personal favorite was between Old Spice and Taco Bell, which drolly duked it out over the merits of false advertising. Don’t force a message for the sake of getting it in front of a large audience.

Marketing 138

Marketing Conference Trends Viral 138

Sword and the Script

APRIL 2, 2024

It grew eventually into a tech-based email list that was free for users with an advertising model. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He I would never defend spammers, but I will defend a tool, that if used properly, can improve performance.

Reddit 183

Reddit Software B2B Technology 183

Cision

AUGUST 1, 2016

Virality is a fascinating pursuit, but doesn’t deliver the consistent attention that we need to accomplish our everyday objectives. Use your (deep) segmentation tools. Attention is finite and our need for attention is not. This is why we need to promote our brands, businesses, messages and ideas. Where do we go from here?

Social Media 84

Social Media Media Customer Service Measurement 84

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

But as a demand generation tool, PR is highly imperfect. Public relations is at its best as part of a bigger-picture plan that comprises other marketing disciplines and tools. So it stands to reason that earned media and social mentions generated by a strategic PR campaign work as a sales support tool. Convey Expertise.

Education 120

Education Leadership Viral Consumer 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

2017 promises to take the creation and promotion of content directed to a specific segment or prospect even further, using emerging tools and technologies like geo-location data to personalize language and pricing, or lead-driven content marketing software to customize email responses. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency.

Social Media 120

Social Media Facebook Twitter Print 120

Buzzstream

NOVEMBER 21, 2024

In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out. This newsletter is an invaluable tool for inspiring and ideating. He uncovers new tools, tactics, and tips in this digestible newsletter. These are the ones that provide actual value. Why Subscribe?

Digital PR 62

Digital PR SEO Web Resources 62

NewsWhip

JUNE 2, 2020

Marketing and Advertising. They needed a tool guaranteed to deliver. “. We are unique in our hybrid approach that involves utilizing human curation and editorial selection of content, made possible through the use of tools such as Spike.” CASE STUDY. Leigh Fatzinger, CEO and Founder. —. Company Size. 25-50 employees.

Case Study 78

Case Study Study Viral Data 78

5W PR

SEPTEMBER 19, 2023

Influencer partnerships Influencer marketing has emerged as a powerful tool in digital PR. Viral content In the digital age, content can become viral overnight. Whether it’s a tweet, a video, or a meme, viral content can spread rapidly and exponentially.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Its purpose is not to advertise a product even though that would be a great byproduct. In any case, you should avoid ‘fluffy language’ in the main body.

Engineering 128

Engineering Writing Social Media Report 128

Axia PR

APRIL 12, 2021

These days, memes have become a popular marketing tool for entrepreneurs. Memes are a powerful tool for making people laugh. Image/Meme advertising is an amazing asset utilized via web-based media, which can be in any structure like a video, text content, a gif picture, and so forth. They will create the desired effect.

Marketing 62

Marketing Viral Web How To 62

NewsWhip

JULY 15, 2021

We want to make sure that we’re not posting funny memes and/or advertisements at a time that nobody wants to see that,” said Powell. “So, So, we are using tools like NewsWhip to monitor things like, how big is the conversation? What does interest look like?

Creativity 78

Creativity Data Trends Analytics 78

Stephen Waddington

FEBRUARY 10, 2019

Spotify took aim at the market this week acquiring podcast creation tool Anchor and podcast media company Gimlet Media. Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and analytics are poor. Tool: how well are you using LinkedIn? It’s a useful coaching tool. ??

Viral 68

Viral Journalism Analytics Case Study 68

Critical Mention

NOVEMBER 26, 2018

According to a 2018 Association of National Advertisers (ANA) survey, 75% of marketers are using influencers as a marketing tool and 43% plan to increase spending on it in the next 12 months. And in a 2017 TINT article, only 4% of consumers declared trust in marketing in advertising in general. They create fresh content.

Marketing 80

Marketing SEO Advertising Advertising 80

Cision

JULY 20, 2015

One of its greatest tools are “triggers.” ” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Every product can’t go viral or generate a lot of word-of-mouth buzz.

Energy 120

Energy Viral Storytelling Community 120

Waxing UnLyrical

JUNE 25, 2014

Social media is a great tool for engaging with consumers. Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. Guest Post by Josh Lyon. For the most part, brands use it well. Watch out for #fails.

Social Media 91

Social Media Media Viral Tools 91

PRSay

FEBRUARY 21, 2018

Do you see it as a practical tool that provides a new perspective for viewers or is it more of an attention-grabbing ploy? Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games. What are some examples of brands using their Olympic advertising platforms effectively?

Sports 94

Sports Communications Viral Fashion 94

PRSay

OCTOBER 25, 2017

” For example, there’s an assumption that the internet or social media are not the best tools for reaching low-income Americans. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In Social media. PRSAPESO #PRSAICON.

Social Media 120

Social Media Conference Media Corporate 120

Cision

AUGUST 26, 2015

Social is branding, but unlike traditional advertising—it’s more human. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Top 5 Content Recommendation Tools for Social Media Managers [link] — Liz Strauss (@lizstrauss) August 8, 2015. Ted Coiné – @tedcoine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Konnect Agency

JANUARY 17, 2020

The digital landscape changes almost daily, with new tools and utilities that add more ways to connect, track and maximize social media marketing performance. Brands are continuing to expand marketing strategies to utilize influencers for a wide range of tactics including advertising, content creation, events and more.

Social Media 87

Social Media Trends Media Instagram 87

PR 20/20

NOVEMBER 11, 2016

Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. Obviously items like viral videos or viral articles will do the trick, but infographics and other forms of visual content are also a great way to stimulate sharing.

Infographics 80

Infographics SEO Strategy Viral 80